![Fitness Coach: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_97386da2-8ce7-4258-8c36-a1cbeaa947d8.png?v=1715865451&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best fitness coaches in the world use strategically to attract clients.
We know you're busy running your fitness coaching business and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your training sessions.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for fitness coaches.
Get the content idea list made for fitness coaches
A lot of fitness coaches manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a fitness coach
We have analyzed numerous fitness coaches' social media accounts to create our strategy pack for fitness coaches - here is what consistently works to attract new clients.
| Content Type | Why It Works to Get New Clients for Your Fitness Coaching |
|---|---|
| Transformation Photos | Before-and-after photos of clients showcase real results, motivating potential clients to start their fitness journey with you. |
| Workout Videos | Sharing workout routines and exercise demonstrations builds trust and provides value, encouraging followers to seek personalized coaching. |
| Client Testimonials | Positive reviews and success stories from clients provide social proof and inspire others to join your program. |
| Special Offers and Promotions | Announcing limited-time offers, discounts, and free trial sessions can attract new clients looking for a good deal. |
| User-Generated Content | Sharing content created by your clients (progress photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your coaching services to a broader, local audience. |
| Event Announcements | Promoting upcoming fitness events, workshops, or boot camps can attract new clients interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal fitness challenges or holiday-themed workouts can attract clients looking for special programs during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to join your coaching program. |
| Nutrition Tips | Sharing healthy recipes and nutrition advice can intrigue fitness enthusiasts and motivate them to seek your expertise. |
| Daily Workout Updates | Regularly updating followers with daily workout tips keeps your coaching services top-of-mind and encourages spontaneous sign-ups. |
| Behind-the-Scenes Coach Stories | Featuring stories about your journey and experiences as a coach creates a personal connection and humanizes your brand. |
| Fitness Tips and Tricks | Sharing tips and tricks for effective workouts can engage followers who are fitness enthusiasts and home exercisers. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly workout gear appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some fitness coaches make 5x more profit than you!
We have studied the strategies of the best fitness coaches in the world. Replicate them now!
How can fitness coaches make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your training sessions and client transformations are essential.
People are inspired by what they see. Make sure the lighting is good, the environment looks clean, and the exercises are performed correctly.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “generic” account.
Show the real side of your fitness coaching. Behind-the-scenes photos, client success stories, and workout tips can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, events, or new training programs. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
An example of our marketing pack for fitness coaches
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your fitness coaching “image” and what your audience likes.
If you have a low budget to conduct marketing for your fitness coaching, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for fitness coaches.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A workout video on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your fitness coaching. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for fitness coaches on social media
Our team has crafted a list of highly specific, budget-friendly content ideas tailored for fitness coaches, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your fitness coaching business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Workout Videos | Use natural light by filming workouts near windows during the day. Enhance videos with free apps like InShot or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a free session or a small gift as a thank-you. |
| User-Generated Content | Encourage clients to share their workout photos or progress by offering a monthly raffle for those who tag your fitness coaching business on Instagram. |
| DIY Exercise Tutorials | Film short, simple exercise tutorials using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily routine or introduce the team during slow hours. |
| Daily Workout Tips | Design simple, eye-catching graphics for daily workout tips using free tools like Canva. Include a brief description and a motivating photo. |
| Trainer Spotlights | Feature trainers with a casual photo and fun facts about them. Use your smartphone and a natural setting in the gym or outdoors. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite workouts or suggestions for new classes. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their fitness achievements. Take a quick photo and share a short story about their journey with your coaching. |
| Home Workout Photos | Create attractive workout settings using inexpensive items like yoga mats, resistance bands, and props from dollar stores. |
| Healthy Lifestyle Tips | Share eco-friendly practices such as using reusable water bottles or meal prepping with local ingredients. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your workout prep, such as setting up equipment or warming up. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free training session. Use prizes that are cost-effective like a free consultation. |
| Seasonal Fitness Tips | Highlight seasonal fitness tips and exercises using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best fitness coaches in the world!
There are fitness coaches that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for fitness coaches
Investing in high-quality social media content for your fitness coaching business can be a game-changer. Many other coaches might not put in the effort, giving you a unique opportunity to stand out, capture attention, and build a dedicated client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Live Workout Sessions | Hosting live or recorded workout sessions where you guide viewers through exercises can create a sense of community and attract a global audience. |
| Virtual Gym Tours | Offering virtual 360° tours of your gym or training space can provide a unique behind-the-scenes experience and entice people to join in person. |
| Limited Edition Training Programs | Creating buzz with limited edition or seasonal training programs available for a short time can generate excitement and urgency, attracting new and repeat clients. |
| Exclusive One-on-One Sessions | Offering exclusive one-on-one training sessions where clients can get personalized attention can create a memorable experience and word-of-mouth referrals. |
| AR Workout Guides | Implementing augmented reality (AR) technology in your workout guides where clients can see 3D representations of exercises can enhance the training experience and attract tech-savvy clients. |
| Themed Workout Events | Hosting themed workout events, such as a '80s aerobics night or a superhero boot camp, can provide a unique and immersive experience, attracting groups and special occasions. |
| Fitness Challenges | Organizing fitness challenges (e.g., a 30-day plank challenge) can create viral moments, attracting competitive individuals and spectators. |
| Collaborative Workshops | Partnering with other local fitness experts or wellness professionals to host workshops can introduce your coaching to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your fitness journey, client success stories, or the science behind your training methods can create an emotional connection with clients. |
| Interactive Workout Plans | Allowing clients to choose exercises for a custom workout plan via social media polls can make them feel involved and eager to try the routines they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as using sustainable workout gear or promoting outdoor workouts, can attract environmentally conscious clients and media attention. |
| Pop-Up Fitness Classes | Operating pop-up fitness classes in different locations or at local events can expand your reach and attract new clients who may join your regular sessions later. |
| Subscription-Based Workout Plans | Offering a subscription service where clients receive monthly workout plans and nutrition guides can create a loyal client base. |
| Immersive Fitness Retreats | Hosting retreats where clients can learn advanced fitness techniques and enjoy a holistic wellness experience can attract fitness enthusiasts and create a sense of exclusivity. |
| Flash Mob Fitness Events | Organizing flash mob fitness events in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for fitness coaches on social media
Don't waste your time and resources on these strategies. We've seen many fitness coaches make these mistakes, and they won't help you stand out from the crowd or attract new clients to your coaching business.
| Content Type | Why It Never Works for Fitness Coaches | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your coaching business appear unoriginal or untrustworthy. | Use real photos of your training sessions, clients, and yourself to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like workout tips, client success stories, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with fitness or coaching confuses followers and dilutes your brand. | Keep your content focused on fitness, health, client progress, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your coaching quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your coaching positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on fitness, community, and your coaching services. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your coaching business seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your coaching business. |
Make your fitness coaching business more profitable
We have studied the strategies of the best fitness coaches in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your fitness coaching business
We understand that as a fitness coach, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your fitness coaching business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for fitness coaches like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your fitness business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small fitness coaching businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your fitness coaching business's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your fitness coaching business could make more money!
Most fitness coaches don't know how to grow their business. Let us teach you the right strategies.
