![Fitness App: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_10f40850-daba-450b-8d03-32ba2b0f82b8.png?v=1715865582&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best fitness apps in the world use strategically to attract and engage users.
We know you're busy developing and improving your fitness app, and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new users to your app.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for fitness app developers.
Get the content idea list made for fitness app developers
A lot of fitness apps manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a fitness app
We have analyzed numerous fitness apps' social media strategies to create our strategy pack for fitness apps - here is what consistently drives user engagement and growth.
| Content Type | Why It Works to Attract and Retain Users |
|---|---|
| Workout Demonstration Videos | High-quality videos showing how to perform exercises correctly can help users feel confident and motivated to try new workouts. |
| Behind-the-Scenes Content | Sharing the development process, team stories, and app updates builds trust and creates a personal connection with users. |
| User Testimonials | Positive reviews and success stories from real users provide social proof and encourage others to download and use the app. |
| Special Challenges and Promotions | Announcing limited-time fitness challenges, discounts, and special offers can attract new users looking for motivation and deals. |
| User-Generated Content | Sharing content created by users (progress photos, workout videos) engages the community and adds authenticity. |
| Collaborations with Fitness Influencers | Partnering with fitness influencers can introduce the app to a broader audience and add credibility. |
| Event Announcements | Promoting upcoming virtual events, live workout sessions, or webinars can attract users interested in unique experiences. |
| Seasonal and Holiday Challenges | Highlighting seasonal fitness challenges or holiday-themed workouts can attract users looking for special fitness activities during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to stay active on the app. |
| Healthy Recipe Shares | Sharing healthy recipes can intrigue fitness enthusiasts and motivate them to maintain a balanced diet alongside their workouts. |
| Daily Workout Updates | Regularly updating followers with daily workout plans keeps the app top-of-mind and encourages consistent use. |
| Behind-the-Scenes Trainer Stories | Featuring stories about the trainers creates a personal connection and humanizes the brand. |
| Fitness Tips and Tricks | Sharing tips and tricks from fitness experts can engage followers who are looking to improve their workout routines. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly features of the app appeals to environmentally conscious users. |
| User Spotlights | Featuring regular users creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into active users. |
Some fitness apps make 5x more profit than you!
We have studied the strategies of the best fitness apps in the world. Replicate them now!
How can fitness app developers make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your workouts and fitness routines are essential.
People get motivated by what they see. Make sure the lighting is good, the exercises are clear, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your fitness journey. Behind-the-scenes photos, trainer stories, and user shoutouts can create a personal connection with your audience.
If you want to keep your potential users excited, highlight any special challenges, events, or new workout plans. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new users.
An example of our marketing pack for fitness app developers
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your fitness app’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your fitness app, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for fitness app owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A workout video on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage users to share their own photos and tag your fitness app. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for fitness apps on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for fitness apps, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your fitness app.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Workout Photos | Use natural light by positioning yourself near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| User Testimonials | Ask satisfied users to leave a quick video testimonial on their phone. Offer a free month of premium access as a thank-you. |
| User-Generated Content | Encourage users to share their workout photos by offering a monthly raffle for those who tag your app on Instagram. |
| DIY Workout Videos | Film short, simple workout routines using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at app development or introduce the team during slow hours. |
| Daily Workout Tips | Design simple, eye-catching graphics for daily workout tips using free tools like Canva. Include a brief description and a motivating photo. |
| Trainer Spotlights | Feature trainers with a casual photo and fun facts about them. Use your smartphone and a natural setting in the gym or outdoors. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite workouts or suggestions for new features. |
| Local Event Promotions | Collaborate with local fitness events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity runs or partnerships with community organizations. |
| User Spotlights | Highlight loyal users with their favorite workouts. Take a quick photo and share a short story about their experience with your app. |
| Home Workout Photos | Create attractive workout settings using inexpensive items like yoga mats, dumbbells, and props from dollar stores. |
| Fitness Tips | Share eco-friendly fitness practices such as outdoor workouts or using reusable water bottles. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of workout prep work, such as setting up equipment or warming up. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free month of premium access. Use prizes that are cost-effective like a free workout plan. |
| Seasonal Workout Posts | Highlight seasonal workouts and fitness challenges using natural light and your smartphone camera. Share the story behind the workout to add interest. |
Copy the tactics of the best fitness apps in the world!
There are fitness apps that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for fitness apps
Investing in high-quality social media content for your fitness app can be a game-changer. Many other apps might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a dedicated user base.
| Content Type | Why It Could Bring a LOT of Users |
|---|---|
| Live Workout Sessions | Hosting live workout sessions where trainers guide users through exercises can create a sense of community and attract a global audience looking for real-time interaction. |
| Interactive 360° Gym Tours | Offering virtual 360° tours of partner gyms or workout spaces can provide a unique behind-the-scenes experience and entice users to join your app for exclusive access. |
| Limited Edition Challenges | Creating buzz with limited edition or seasonal fitness challenges available for a short time can generate excitement and urgency, attracting new and repeat users. |
| Trainer Q&A Sessions | Offering exclusive Q&A sessions with top trainers where users can ask questions and get personalized advice can create a memorable experience and word-of-mouth. |
| AR Workout Integration | Implementing augmented reality (AR) technology in your workouts where users can see 3D representations of exercises can enhance the fitness experience and attract tech-savvy users. |
| Themed Workout Events | Hosting themed workout events, such as a Halloween fitness challenge or a holiday boot camp, can provide a unique and immersive experience, attracting groups and special occasions. |
| Fitness Challenge Contests | Organizing fitness challenge contests (e.g., a 30-day plank challenge) can create viral moments, attracting competitive users and spectators. |
| Collaborative Fitness Events | Partnering with other fitness influencers or apps to host collaborative events can introduce your app to new audiences and create a buzz in the fitness community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the journey of your trainers, success stories of users, or the science behind your workouts can create an emotional connection with users. |
| Interactive Workout Plans | Allowing users to choose exercises for a custom workout plan via social media polls can make them feel involved and eager to try the routines they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable workout gear or green energy practices, can attract environmentally conscious users and media attention. |
| Pop-Up Fitness Classes | Operating pop-up fitness classes in different locations or at local events can expand your reach and attract new users who may join your app later. |
| Workout Subscription Service | Offering a subscription service where users receive monthly workout plans and nutrition guides can create a loyal user base. |
| Immersive Fitness Workshops | Hosting workshops where users can learn advanced fitness techniques from your trainers can attract fitness enthusiasts and create a sense of exclusivity. |
| Flash Mob Workout Events | Organizing flash mob workout events in unexpected locations can create viral content and attract adventurous users looking for unique experiences. |
Content that never works well for fitness apps on social media
Don't waste your time and resources on these strategies. We've seen many fitness app developers make these mistakes, and they won't help you stand out from the competition or attract new users to your app.
| Content Type | Why It Never Works for Fitness Apps | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the app appear unoriginal or untrustworthy. | Use real photos of your users, trainers, and app interface to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like workout tips, success stories, and interactive challenges to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with fitness or health confuses followers and dilutes your brand. | Keep your content focused on workouts, nutrition, user experiences, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your app's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your app positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on fitness, health, and your app's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate users looking for genuine interaction. | Respond personally to comments and messages to show that you care about your users and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your app can bore followers and reduce engagement. | Share user-generated content, collaborate with fitness influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential users. | Address negative feedback calmly and constructively, showing that you are willing to improve and value user input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your app seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate users and deter participation. | Offer simple, clear, and straightforward promotions that are easy for users to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your app. |
Make your fitness app more profitable
We have studied the strategies of the best fitness apps in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your fitness app
We understand that as a wine bar owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a wine bar are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for wine bar owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your wine bar. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small wine bars on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your wine bar's visibility online.
With our social media marketing pack, you can invest in your wine bar's growth without feeling overwhelmed or uncertain.
Your fitness app could make more money!
Most fitness app developers don't know how to grow their business. Let us teach you the right strategies.
