![Fish Market: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-1_b1d2089e-964a-4b51-8265-e1f7c7d0dfee.png?v=1715865487&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best fish markets in the world use strategically to attract customers.
We know you're busy running your fish market and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your market.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for fish market owners.
Get the content idea list made for fish market owners
A lot of fish markets manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a fish market
We have studied dozens of fish markets’ social media accounts when building our strategy pack for fish markets - here is what seems to always work.
| Content Type | Why It Works to Get New Customers in Your Fish Market |
|---|---|
| High-Quality Seafood Photos | Visually appealing images of fresh seafood can make potential customers crave the products, encouraging them to visit the market. |
| Behind-the-Scenes Videos | Showcasing the fish market, fishmongers, and preparation processes builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to try the market. |
| Specials and Promotions | Announcing limited-time offers, discounts, and special deals can attract new customers looking for bargains. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local chefs or restaurants can introduce the market to a broader, local audience. |
| Event Announcements | Promoting upcoming events, seafood festivals, or cooking demonstrations can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal catches or holiday specials can attract customers looking for special seafood options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit. |
| Recipe Shares | Sharing recipes featuring your seafood can intrigue food enthusiasts and motivate them to buy the ingredients from your market. |
| Daily Specials Updates | Regularly updating followers with daily specials keeps the market top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the fishmongers creates a personal connection and humanizes the brand. |
| Seafood Preparation Tips | Sharing tips and tricks for preparing seafood can engage followers who are food enthusiasts and home cooks. |
| Sustainability Initiatives | Highlighting sustainable fishing practices or locally sourced seafood appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some fish markets make 5x more profit than you!
We have studied the strategies of the best fish markets in the world. Replicate them now!
How can fish market owners make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your fresh seafood are essential.
People shop with their eyes first. Make sure the lighting is good, the fish looks fresh, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your fish market. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or seasonal catches. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
An example of our marketing pack for fish market owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your fish market “image” and what your audience likes.
If you have a low budget to conduct marketing for your fish market, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for fish market owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your fish market. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for fish markets on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for fish markets, complete with practical tips to keep costs low and maximize your social media presence.
Consider incorporating some of these ideas into your fish market's marketing plan.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Fish Photos | Utilize natural light by positioning your seafood near windows during the day. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied customers to leave a quick video testimonial on their phone. Offer a small discount or a free item as a thank-you. |
| User-Generated Content | Encourage customers to share their seafood photos by offering a monthly raffle for those who tag your fish market on Instagram. |
| DIY Recipe Videos | Film short, simple recipes featuring your fresh seafood using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily catch or introduce the team during slow hours. |
| Daily Special Posts | Design simple, eye-catching graphics for daily specials using free tools like Canva. Include a brief description and a mouth-watering photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the market. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite seafood or suggestions for new products. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite seafood. Take a quick photo and share a short story about their experience at your market. |
| Homemade Seafood Photos | Create attractive table settings using inexpensive items like tablecloths, napkins, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as sustainable fishing or using local suppliers. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the seafood prep work, such as filleting fish or arranging displays. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free seafood item. Use prizes that are cost-effective like a free fish fillet. |
| Seasonal Seafood Posts | Highlight seasonal catches and seafood using natural light and your smartphone camera. Share the story behind the catch to add interest. |
Copy the tactics of the best fish markets in the world!
There are fish markets that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for fish markets
Investing in top-notch social media content for your fish market might be worth it because many other places won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Seafood Preparation Demos | Hosting live or recorded demos where your experts show how to clean, fillet, and cook various types of fish can educate and engage your audience, attracting both local and global customers. |
| Interactive 360° Market Tours | Offering virtual 360° tours of your fish market, including the storage and preparation areas, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Seasonal Seafood Specials | Creating buzz with limited edition or seasonal seafood items available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Exclusive Fish Tasting Events | Offering an exclusive tasting experience where customers can sample a variety of fresh catches and interact with your fishmongers can create a memorable experience and word-of-mouth. |
| AR Seafood Identification | Implementing augmented reality (AR) technology in your market where customers can see 3D representations of different fish species can enhance the shopping experience and attract tech-savvy customers. |
| Themed Seafood Nights | Hosting themed seafood nights, such as a lobster fest or a sushi-making evening, can provide a unique and immersive experience, attracting groups and special occasions. |
| Seafood Challenge Contests | Organizing seafood challenge contests (e.g., oyster shucking competitions) can create viral moments, attracting competitive participants and spectators. |
| Collaborative Pop-Up Markets | Partnering with other local vendors or chefs to host pop-up markets can introduce your fish market to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your seafood, the fishermen you source from, or the personal journey of your fishmongers can create an emotional connection with customers. |
| Interactive Seafood Selection | Allowing customers to choose seafood for a custom dish via social media polls can make them feel involved and eager to try the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable fishing practices or zero-waste packaging, can attract environmentally conscious consumers and media attention. |
| Mobile Seafood Stalls | Operating a mobile seafood stall in different locations or at local events can expand your reach and attract new customers who may visit your main market later. |
| Seafood Subscription Service | Offering a subscription service where customers receive monthly seafood boxes with recipes can create a loyal customer base. |
| Immersive Seafood Workshops | Hosting workshops where customers can learn advanced seafood preparation techniques from your experts can attract food enthusiasts and create a sense of exclusivity. |
| Flash Mob Seafood Markets | Organizing flash mob seafood markets in unexpected locations can create viral content and attract adventurous shoppers looking for unique experiences. |
Content that never works well for fish markets on social media
Don't waste your time and resources on these ideas. We've seen many fish market owners make these mistakes, and they won't help you stand out from the crowd or bring in new customers to your market.
| Content Type | Why It Never Works for Fish Markets | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the fish market appear unoriginal or untrustworthy. | Use real photos of your fresh catches, staff, and market to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with seafood or the market confuses followers and dilutes your brand. | Keep your content focused on your market, seafood, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your market's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your market positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on seafood, community, and your market's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your market can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your market seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your market. |
Make your fish market more profitable
We have studied the strategies of the best fish markets in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your fish market
We understand that as a fish market owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a fish market are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for fish market owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your fish market. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small fish markets on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your fish market's visibility online.
With our marketing pack, you can invest in your fish market's growth without feeling overwhelmed or uncertain.
Your fish market could make more money!
Most fish market owners don't know how to grow their business. Let us teach you the right strategies.
