Fertility Clinic Marketing Budget Estimator

If you own a fertility clinic, strategic marketing is essential. However, determining the right budget can be challenging—you might worry about spending too much or not enough. To help you make informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive a tailored estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for fertility clinic owners

1. What is your fertility clinic’s location type?

Suburban clinic or low-competition area Urban center or high-competition area

Clinics in highly competitive urban centers may need more aggressive marketing and higher budgets to stand out.

2. Do you have a website with online appointment booking functionality?

No Yes

A website that allows online bookings typically requires ongoing maintenance, SEO work, and paid ads to drive traffic.

3. What type of content do you plan to prioritize?

Educational videos Patient testimonials Behind-the-scenes clinic tour Doctor interviews Promotional offers

High-quality or specialized content (like professional videos or expert interviews) typically requires a higher production budget.

4. On how many social networks do you want to post?

2

Popular platforms for fertility clinics include Facebook, Instagram, LinkedIn, and sometimes YouTube. The more platforms you use, the more resources you’ll need.

5. Are you planning to hire a dedicated social media manager?

Yes No

Running a busy fertility clinic often leaves little time for marketing. A dedicated manager increases costs but ensures a consistent online presence.

6. What is your fertility clinic’s positioning?

High-end / premium (cutting-edge technology, exclusive treatments) Mid-range (affordable quality care) Budget-friendly / accessible clinic Specialized / niche clinic

Premium clinics often require more polished branding and marketing, whereas budget clinics can spend less on high-end visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on Facebook Ads, Instagram Ads, Google Ads, etc.

8. Do you have partnerships with other health facilities or offer B2B services?

No Yes

B2B marketing, such as networking with hospitals or corporate health plans, may require additional outreach and targeted campaigns.

9. How frequently do you launch promotions or special health packages?

Occasionally Regularly

Clinics running frequent promotions often allocate extra funds to advertise these offers.

10. Do you plan to work with local health influencers or specialists?

No Yes

Collaborations with health influencers or specialists can boost your clinic’s credibility and reach but require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many clinics budget around 5% of revenue for marketing. We’ll use 5% as a baseline and then adjust based on your other inputs.

12. Have you checked our marketing pack for fertility clinics?

No Yes

Our marketing pack helps you allocate your budget precisely, avoid costly mistakes, and invest only in strategies that yield results for your clinic.

Calculate My Budget