Fast-Food Restaurant: Marketing Budget Calculator (Free)

1. What is your fast-food restaurant’s location type?

Small town or low-competition area Large city or high-competition area

Urban centers often require more aggressive marketing to stand out among numerous competitors.

2. Do you have an online ordering system or website?

No Yes

An online ordering system not only boosts sales but requires ongoing digital marketing and site maintenance.

3. What type of content do you plan to prioritize?

High-quality product videos Customer testimonials Behind-the-scenes Menu item demonstrations Promotional offers

More polished content (like high-quality videos or testimonials) typically requires higher production budgets.

4. On how many social networks do you want to post?

2

Popular platforms for fast-food restaurants include Facebook, Instagram, TikTok, and sometimes Twitter or YouTube.

5. Are you planning to hire a dedicated social media manager?

Yes No

Running a busy fast-food restaurant leaves little time for marketing. A dedicated manager increases costs but ensures consistent online presence.

6. What is your fast-food restaurant’s positioning?

High-end / gourmet (organic, specialty fast-food) Mid-range (quality & fair prices) Budget-friendly / classic fast-food Artisan / specialized flavors

Gourmet fast-food often demands refined branding, whereas classic budget-friendly chains can focus on volume over flash.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on Facebook Ads, Instagram Ads, Google Ads, etc., to drive online orders and local traffic.

8. Do you offer catering services or bulk orders (B2B)?

No Yes

Offering catering or bulk orders may require additional marketing investments like LinkedIn ads or participation in food expos.

9. How frequently do you launch promotions or limited-time offers?

Occasionally Regularly

Fast-food restaurants often run special deals to attract customers; more frequent promotions mean higher advertising spend.

10. Do you plan to work with local food influencers or chefs?

No Yes

Collaborations with influencers or renowned chefs can boost your restaurant’s profile, but will require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many businesses allocate around 7% of revenue for marketing. We’ll use 7% as a baseline and then adjust based on your answers.

12. Have you checked our marketing pack for fast-food restaurants?

No Yes

Our marketing pack helps you allocate your budget precisely, avoid costly mistakes, and invest only in profitable strategies tailored to fast-food restaurant owners.

Item added to your cart

Get a full marketing plan for your fast-food restaurant!

Fast-Food Restaurant Marketing Budget Estimator

Read more