Facial Salon Marketing Budget Estimator

If you own a facial salon, marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or not enough. To help you make informed decisions, we’ve created a free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for facial salon owners

1. What is your facial salon’s location type?

Small-town or low-competition area Large city or high-competition area

High-competition urban areas often require more aggressive marketing and higher budgets to stand out.

2. Do you have a website with online booking functionality?

No Yes

Running an online booking system typically requires ongoing maintenance, SEO work, and paid ads for site traffic.

3. What type of content do you plan to prioritize?

High-quality service videos Client testimonials Behind-the-scenes glimpses Beauty tutorials Promotional offers

More complex or polished content (like high-quality videos or testimonials) typically requires higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for facial salons include Instagram, Facebook, TikTok, and sometimes YouTube. The more you manage, the more resources you’ll need.

5. Are you planning to hire a dedicated social media manager?

Yes No

Operating a busy facial salon leaves little time for marketing. A dedicated manager increases costs but ensures a consistent online presence.

6. What is your facial salon’s positioning?

High-end / premium (luxury treatments, organic products) Mid-range (quality & fair prices) Budget-friendly / popular salon Specialized / boutique salon

Premium salons often require more polished branding and marketing, whereas budget salons can spend less on high-end visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on Facebook Ads, Instagram Ads, Google Ads, etc.

8. Do you offer services to corporate clients or large events (B2B)?

No Yes

B2B marketing often requires additional outreach, networking, and potentially LinkedIn ads or trade shows.

9. How frequently do you launch promotions or limited-time offers?

Occasionally Regularly

Salons running frequent deals often spend more on advertising to promote their offers.

10. Do you plan to work with local beauty influencers or celebrities?

No Yes

Collaborations with local influencers or celebrities can boost brand visibility but require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many businesses budget 5%–10% of revenue for marketing. We'll use 5% as a baseline and then adjust based on your other answers.

12. Have you checked our marketing pack for facial salons?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid mistakes, and spend only on profitable strategies for the beauty industry and your target audience.

Calculate My Budget