![Exterior Designer: use SEO so everyone can find you on internet [SEO checklist]](http://onlineyougrow.com/cdn/shop/articles/cov-seo-checklist-6_91d2258f-745d-4ba4-b7f1-54e5b6647415.png?v=1715867470&width=1100)
SEO isn't just for tech giants and e-commerce sites—it's a powerful tool that top exterior designers use strategically to attract new clients.
We understand that you're busy managing your design projects and the thought of optimizing your website might feel like an added burden.
But here's the thing: you don't need to be an SEO expert or spend a fortune to make it work. Just a few simple steps can significantly improve your online visibility and bring more clients to your business.
To assist you, we have created a free SEO checklist - and for a comprehensive action plan, please check our pack of marketing tactics and strategies for exterior designers.
Get the SEO checklist made for exterior designers
The best exterior designers rank first on Google. Here is a free tool to to get you started.
What is SEO for exterior designers exactly?
Simply put, SEO is all about making your exterior design business’s website more attractive to search engines like Google.
When someone searches for "best exterior designer in [Your Town]" or "top landscape architect," SEO helps your business show up in the results. The goal is to get your website higher up on the search results page so more people can find and hire your services.
Why is SEO Important for Exterior Designers?
SEO is incredibly important for exterior designers, and here’s why:
- Increased Online Visibility:
The higher your website ranks on search engines, the more people will see it. This means more potential clients discovering your design services online, especially when they're looking for exterior design solutions.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "best landscape designer near me" and finding your business right at the top!
- Attracting More Local Clients:
SEO isn't just about getting anyone to your site—it's about getting the right people. Local SEO helps ensure that when someone nearby searches for exterior design services, your business pops up. This means more local projects and more satisfied clients.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your exterior design business:
On-Page SEO
This involves making sure the content on your website is optimized. It includes things like:
- Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if you specialize in sustainable landscaping, make sure you use phrases like "sustainable landscape design" or "eco-friendly exterior design" on your site.
- Content Quality:
Providing useful, engaging, and fresh content about your design services. Share your portfolio, client testimonials, design tips, and stories about your projects and team.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Transform your outdoor space with [Your Business Name], the top-rated exterior designer in [Your Town]."
Off-Page SEO
This focuses on actions taken outside your website to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from design blogs, local news sites, or community event pages.
- Social Media:
Being active on social media with your business’s page can drive traffic to your site and improve your online presence. Share your latest projects, client reviews, and design inspirations to engage with your audience.
Technical SEO
This ensures your website meets the technical requirements of search engines:
- Site Speed:
Making sure your website loads quickly. No one likes to wait, especially potential clients looking to view your portfolio!
- Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people search for design services on their phones while on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have an online consultation booking system.
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Which keywords should you target for your exterior design service?
Exterior designers, like you, must target specific keywords in SEO because it helps your website appear in search results when potential clients look for the type of design services you offer. This increases the chances that people will find and hire you for their exterior design projects.
For example, if you specialize in modern landscape design, targeting keywords like "best modern landscape designer" or "modern exterior design near me" helps attract clients searching for those terms. This makes it easier for people interested in modern exterior design to find your services online.
Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for exterior designers.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best exterior designer in [Your City] | High | Optimize your website with high-quality images of your projects, gather client testimonials, list on local directories, and use local SEO strategies. |
| Where to find exterior design inspiration | Medium | Create blog posts or pages on your website showcasing your best designs, use keywords naturally in content, and engage with local design bloggers. |
| Exterior designer with good reviews near me | Medium | Use beautiful imagery of your completed projects, gather positive client reviews, and ensure your Google My Business profile is complete. |
| Best landscape design in [Your City] | Medium | Feature specific design types prominently on your website (e.g., modern, traditional), use local SEO tactics, and promote your work on social media. |
| [Your Design Style] exterior designer in [Your City] | High | Highlight unique aspects of your design style, create SEO-friendly content about your projects, and engage with the local community online. |
| Top-rated exterior designer near me | High | Encourage satisfied clients to leave positive reviews, optimize your website for mobile, and ensure accurate information on local listings. |
| Affordable exterior designer in [Your City] | Low | Highlight affordable options and specials on your website, use keywords related to value, and promote deals on social media. |
| Where to find landscape design near me | Medium | Use local SEO strategies, create content around popular design trends, and ensure your website is optimized for mobile users searching nearby. |
| Popular exterior designer in [Your City] | Medium | Use social media to share popular design projects, engage with local influencers, and gather client testimonials to build credibility. |
| Best exterior designer for families in [Your City] | Low | Create family-friendly content, highlight amenities for families on your website, and host family-themed events to generate buzz. |
What really matters when you do SEO for an exterior designer
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For exterior designers, like you, this means it's crucial to focus on the right strategies to maximise impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Attract New Clients |
|---|---|
| Optimize Google My Business profile | Ensures your design services appear in local search results, provides essential information (hours, location, services), and collects reviews to build trust. |
| Gather and respond to online reviews | Positive reviews build credibility and trust. Responding to reviews shows you value client feedback, encouraging more people to hire your services. |
| Create high-quality content with targeted keywords | Helps your website rank higher in search results for relevant queries, attracting clients looking for specific exterior design services or styles. |
| Optimize for local SEO | Ensures your design business shows up in local searches (e.g., "exterior designers near me"), driving inquiries from nearby potential clients. |
| Ensure website is mobile-friendly | Most users search for services on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions. |
| Use high-quality images of your projects | Attractive photos showcase your design expertise and completed projects, significantly influencing potential clients' decisions to hire you. |
| Include a portfolio with keywords | Allows search engines to index your portfolio, helping you appear in searches for specific design styles or projects, and makes it easy for clients to see your work. |
| List your business on local directories | Increases your online presence and backlinks, improving your search engine ranking and making it easier for clients to find you. |
| Engage with local home improvement bloggers and influencers | Generates buzz and word-of-mouth, reaching a wider audience and attracting clients who trust these local voices. |
| Promote special offers and seasonal services | Creates a sense of urgency and excitement, encouraging potential clients to hire your services for unique and timely projects. |
| Utilize social media to share updates and engage with clients | Builds a community around your design business, keeps clients informed about new projects and services, and drives traffic to your website. |
| Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms | Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking. |
| Offer online consultations and project planning | Makes it convenient for clients to discuss their needs and plan projects, leading to increased bookings and sales. |
| Create blog posts about your design projects and tips | Attracts visitors to your site through informative and engaging content, improving SEO and showcasing what makes your design services unique. |
Copy the tactics of the best exterior designers in the world!
There are exterior designers that make way more money than you do. We have studied their tactics. Get them now!
What is always useless when you do SEO for an exterior designer
We have studied a lot of exterior design projects when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new clients. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Clients |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your exterior design business. |
| Keyword stuffing in project descriptions | Overusing keywords in project descriptions makes them hard to read and can be penalized by search engines, turning away potential clients. |
| Paying for backlinks from unrelated websites | Backlinks from non-design related or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like bestexteriordesigner.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same project types | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique project type or topic. |
| Using Flash for portfolio or contact pages | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many clients search for services on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your exterior design business's SEO efforts. |
| Ignoring structured data for projects | Structured data helps search engines understand your projects better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your portfolio regularly | Outdated project information can frustrate clients and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality photos of your actual projects and designs. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your exterior design business's SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your exterior design service?
Well, let's be upfront. Here’s the thing: SEO can get pretty intricate, and having some support can really make a difference. Imagine trying to juggle designing stunning exteriors, managing client expectations, sourcing materials, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—creating beautiful and functional outdoor spaces. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more people finding your exterior design services online, and ultimately, more clients knocking on your door.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your design business’s website much more visible in strategy pack for exterior designers.
Simple actions like optimizing your Google My Business profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your design business and pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
Make your exterior design service more profitable
We have studied the strategies of the best exterior designers in the world. All their tactics are explained in our pack!
Useful tools exterior designers can use for their SEO
Here are some essential tools that our team has collected and listed, to help you enhance your exterior design business's online presence and SEO.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your exterior design business appears in local search results and Google Maps, provides essential information (hours, location, services), and collects customer reviews. |
| SEMrush | Helps identify the best keywords for your exterior design services, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your business's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your website's performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Houzz | Collects customer reviews and ratings, showcases your portfolio, and improves your business's online reputation and visibility in local search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your exterior design business improve its local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to exterior design, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best exterior designers
We understand why many business owners might shy away from SEO and marketing.
Managing an exterior design business is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big corporations can afford.
Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your projects rather than dive into something that seems complicated and uncertain. No need to deteriorate your business’s budget here.
That's why we've created a "marketing pack" specifically for exterior designers like you.
Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your exterior design business without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other small design firms, so you can see the tangible benefits before you even start.
Our goal is to make marketing accessible and practical, helping your exterior design business thrive without adding extra stress to your already busy life.
Your exterior design service could make more money!
Most exterior designers don't know how to grow their business. Let us teach you the right strategies.
