![Event Management Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_8e4102ad-e75f-4223-9160-d573d3351254.png?v=1715865438&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best event management agencies in the world use strategically to attract clients.
We know you're busy planning and executing events, and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your business.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for event managers.
Get the content idea list made for event agency owners
A lot of event agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an event management agency
We have studied dozens of event management agencies’ social media accounts when building strategy pack for event management agencies - here is what seems to always work.
| Content Type | Why It Works to Get New Clients for Your Event Management Agency |
|---|---|
| Event Highlight Reels | Visually stunning videos showcasing past events can captivate potential clients and demonstrate your agency's capabilities. |
| Behind-the-Scenes Footage | Showing the planning and execution process builds trust and gives clients a glimpse of your professionalism and attention to detail. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to hire your services. |
| Special Offers and Packages | Announcing limited-time offers or special event packages can attract new clients looking for deals and unique services. |
| User-Generated Content | Sharing content created by clients (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local vendors or influencers can introduce your agency to a broader, local audience. |
| Upcoming Event Announcements | Promoting upcoming events can attract potential clients interested in similar services for their own events. |
| Seasonal and Holiday Posts | Highlighting seasonal themes or holiday events can attract clients looking for special event planning during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| Event Planning Tips | Sharing tips and tricks for successful event planning can engage followers who are interested in hosting their own events. |
| Daily Updates | Regularly updating followers with daily insights or behind-the-scenes content keeps your agency top-of-mind and encourages inquiries. |
| Team Member Spotlights | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly event options appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some event agencies make 5x more profit than you!
We have studied the strategies of the best event agencies in the world. Replicate them now!
How can event agency owners make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your events are essential.
People experience events visually first. Make sure the lighting is perfect, the decor looks stunning, and the overall setup is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your event management agency. Behind-the-scenes photos, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, upcoming events, or unique services. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your agency’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your event management agency, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for event managers.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your agency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for event agencies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for event management agencies, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your event management agency.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Event Photos | Utilize natural light by capturing event setups near windows or outdoor venues. Enhance photos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a small discount on their next event as a thank-you. |
| User-Generated Content | Encourage attendees to share their event photos by offering a monthly raffle for those who tag your agency on Instagram. |
| DIY Event Planning Tips | Film short, simple tips on event planning using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at event setups or introduce the team during planning sessions. |
| Event Highlight Posts | Design simple, eye-catching graphics for event highlights using free tools like Canva. Include a brief description and a captivating photo. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting at an event or office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite event themes or suggestions for future events. |
| Local Event Collaborations | Partner with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their favorite event moments. Take a quick photo and share a short story about their experience with your agency. |
| Event Decor Photos | Create attractive setups using inexpensive items like tablecloths, napkins, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using reusable decor or sourcing local vendors. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of event prep work, such as setting up tables or arranging flowers. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free event consultation. Use prizes that are cost-effective like a free planning session. |
| Seasonal Event Posts | Highlight seasonal themes and decor using natural light and your smartphone camera. Share the story behind the event to add interest. |
Copy the tactics of the best event agencies in the world!
There are event agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for event agencies
Investing in high-quality social media content for your event management agency can be a game-changer. Many agencies overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Live Event Planning Sessions | Hosting live or recorded sessions where your event planners discuss the intricacies of planning successful events can create a sense of trust and attract a global audience. |
| Interactive 360° Event Tours | Offering virtual 360° tours of past events, including setup and behind-the-scenes, can provide a unique experience and entice potential clients to choose your services. |
| Exclusive Event Packages | Creating buzz with limited edition or seasonal event packages available for a short time can generate excitement and urgency, attracting new and repeat clients. |
| VIP Event Experiences | Offering exclusive VIP experiences where clients can get a sneak peek into event planning and execution can create memorable experiences and word-of-mouth referrals. |
| AR Event Previews | Implementing augmented reality (AR) technology to showcase event setups can enhance the client experience and attract tech-savvy customers. |
| Themed Event Nights | Hosting themed event nights, such as a masquerade ball or a corporate retreat, can provide unique and immersive experiences, attracting groups and special occasions. |
| Event Planning Contests | Organizing event planning contests (e.g., best wedding setup) can create viral moments, attracting competitive planners and spectators. |
| Collaborative Pop-Up Events | Partnering with other local businesses to host pop-up events can introduce your agency to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your agency, the journey of your planners, or the success stories of past events can create an emotional connection with clients. |
| Interactive Event Planning Polls | Allowing clients to vote on event themes or elements via social media polls can make them feel involved and eager to see the final results. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as zero-waste events or sustainable sourcing practices, can attract environmentally conscious clients and media attention. |
| Mobile Event Services | Operating a mobile event planning service in different locations or at local events can expand your reach and attract new clients who may book your main services later. |
| Event Planning Subscription Service | Offering a subscription service where clients receive monthly tips, templates, and planning guides can create a loyal client base. |
| Immersive Planning Workshops | Hosting workshops where clients can learn advanced event planning techniques from your experts can attract enthusiasts and create a sense of exclusivity. |
| Flash Mob Event Experiences | Organizing flash mob events in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for event agencies on social media
Don't waste your time and resources on these strategies. We've seen many event planners make these mistakes, and they won't help you stand out from the competition or attract new clients for your event management agency.
| Content Type | Why It Never Works for Event Management | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your agency appear unoriginal or untrustworthy. | Use real photos of your events, team, and behind-the-scenes moments to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like event planning tips, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with event management confuses followers and dilutes your brand. | Keep your content focused on your events, planning tips, industry trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your agency's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your events positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on events, community, and your agency's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your agency can bore followers and reduce engagement. | Share user-generated content, collaborate with local vendors, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your agency seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your agency. |
Make your event management agency more profitable
We have studied the strategies of the best event agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your event management agency
We understand that as an event management agency owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than specialized businesses like yours.
The day-to-day demands of organizing and managing events are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for event management agencies like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your agency. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for event management businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your agency's visibility online.
With our marketing pack, you can invest in your agency's growth without feeling overwhelmed or uncertain.
Your event management agency could make more money!
Most event agency owners don't know how to grow their business. Let us teach you the right strategies.
