![E-Sports Arena: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-1_30659cf7-2015-4827-bf42-b803c36c6ab4.png?v=1715865614&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the top e-sports arenas use strategically to attract gamers and fans.
We know you're busy running your e-sports arena and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new players to your arena.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for e-sports arena owners.
Get the content idea list made for e-sports arena owners
A lot of e-sports arenas manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an e-sports arena
We have analyzed numerous e-sports arenas' social media strategies while developing our strategy pack for e-sports arenas - here is what consistently drives engagement and attracts new visitors.
| Content Type | Why It Works to Get New Visitors to Your E-Sports Arena |
|---|---|
| High-Quality Gameplay Clips | Visually stunning clips of intense gameplay can captivate potential visitors, making them eager to experience the arena firsthand. |
| Behind-the-Scenes Videos | Showcasing the arena setup, tech equipment, and staff at work builds trust and creates a connection with the audience. |
| Player Testimonials | Positive reviews and testimonials from gamers provide social proof and encourage others to visit the arena. |
| Tournament Announcements | Announcing upcoming tournaments, prize pools, and special events can attract competitive gamers and spectators alike. |
| User-Generated Content | Sharing content created by visitors (gameplay clips, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local streamers or gaming communities can introduce the arena to a broader, local audience. |
| Event Highlights | Promoting highlights from past events, such as tournaments or meet-and-greets, can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting special events or themed tournaments during holidays can attract visitors looking for unique gaming experiences. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit the arena. |
| Game Tips and Tricks | Sharing tips and strategies for popular games can intrigue gamers and motivate them to visit the arena to practice and compete. |
| Daily Updates | Regularly updating followers with daily events or special offers keeps the arena top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the staff members creates a personal connection and humanizes the brand. |
| Tech Setup Tips | Sharing tips and tricks about gaming setups can engage tech enthusiasts and home gamers. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly initiatives appeals to environmentally conscious gamers. |
| Player Spotlights | Featuring regular players creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into visitors. |
Some e-sports arenas make 5x more profit than you!
We have studied the strategies of the best e-sports arenas in the world. Replicate them now!
How can e-sports arena owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your e-sports arena are essential.
Gamers are drawn to visually appealing content. Make sure the lighting is good, the arena looks vibrant, and the setup is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. Gamers appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your e-sports arena. Behind-the-scenes photos, staff stories, and player shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special events, tournaments, or new game releases. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your e-sports arena “image” and what your audience likes.
If you have a low budget to conduct marketing for your e-sports arena, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for e-sports arena owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your e-sports arena. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for e-sports arenas on social media
Our team has crafted this list featuring highly specific, low-budget content ideas tailored for e-sports arenas, with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your e-sports arena.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Gameplay Clips | Capture exciting gameplay moments using screen recording apps. Enhance clips with free editing software like iMovie or OpenShot. |
| Player Testimonials | Ask satisfied players to leave a quick video testimonial on their phone. Offer a free game session or merchandise as a thank-you. |
| User-Generated Content | Encourage players to share their gameplay clips by offering a monthly raffle for those who tag your arena on Instagram. |
| DIY Tutorial Videos | Film short, simple tutorials on popular game strategies using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours. |
| Event Highlight Posts | Design simple, eye-catching graphics for upcoming events using free tools like Canva. Include a brief description and a captivating image. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the arena. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite games or suggestions for new events. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Player Spotlights | Highlight loyal players with their favorite games. Take a quick photo and share a short story about their experience at your arena. |
| Game Setup Photos | Create attractive setups using inexpensive items like LED lights, posters, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as recycling old gaming equipment or using energy-efficient setups. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the arena setup, such as arranging gaming stations or setting up events. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free game session. Use prizes that are cost-effective like a free hour of gameplay. |
| Seasonal Event Posts | Highlight seasonal events and tournaments using natural light and your smartphone camera. Share the story behind the event to add interest. |
Copy the tactics of the best e-sports arenas in the world!
There are e-sports arenas that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for e-sports arenas
Investing in top-notch social media content for your e-sports arena might be worth it because many other places won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal crowd.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Streaming Events | Hosting live streams of tournaments and events can attract a global audience, creating a sense of community and excitement around your arena. |
| Virtual Arena Tours | Offering virtual 360° tours of your e-sports arena, including backstage areas and player lounges, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Exclusive Game Releases | Creating buzz with exclusive game releases or early access events can generate excitement and urgency, attracting new and repeat visitors. |
| Pro Gamer Meet-and-Greets | Offering exclusive meet-and-greet sessions with professional gamers can create memorable experiences and word-of-mouth promotion. |
| AR Game Previews | Implementing augmented reality (AR) technology to preview upcoming games can enhance the gaming experience and attract tech-savvy customers. |
| Themed Gaming Nights | Hosting themed gaming nights, such as retro game nights or cosplay events, can provide a unique and immersive experience, attracting groups and special occasions. |
| Gaming Challenge Contests | Organizing gaming challenge contests (e.g., speed runs or high score challenges) can create viral moments, attracting competitive gamers and spectators. |
| Collaborative Tournaments | Partnering with other e-sports arenas or gaming communities to host collaborative tournaments can introduce your arena to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your arena, the journey of your pro gamers, or the development of popular games can create an emotional connection with customers. |
| Interactive Game Selection | Allowing customers to vote on which games to feature in upcoming events via social media polls can make them feel involved and eager to attend the events they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as energy-efficient gaming setups or recycling programs, can attract environmentally conscious consumers and media attention. |
| Mobile Gaming Stations | Operating mobile gaming stations at different locations or local events can expand your reach and attract new customers who may visit your main arena later. |
| Game Subscription Service | Offering a subscription service where customers receive monthly access to exclusive games and in-game content can create a loyal customer base. |
| Immersive Gaming Workshops | Hosting workshops where customers can learn advanced gaming techniques from pro gamers can attract gaming enthusiasts and create a sense of exclusivity. |
| Flash Mob Gaming Events | Organizing flash mob gaming events in unexpected locations can create viral content and attract adventurous gamers looking for unique experiences. |
Content that never works well for e-sports arenas on social media
Don't waste your time and resources on these ideas. We've seen many e-sports arena owners make these mistakes, and they won't help you stand out from the crowd or bring in new visitors to your arena.
| Content Type | Why It Never Works for E-Sports Arenas | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the arena appear unoriginal or untrustworthy. | Use real photos of your events, players, and arena to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, player interviews, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with e-sports or your arena confuses followers and dilutes your brand. | Keep your content focused on your arena, events, players, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your arena's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your arena positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on e-sports, community, and your arena's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your audience and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your arena can bore followers and reduce engagement. | Share user-generated content, collaborate with local gaming communities, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential visitors. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your arena seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your arena. |
Make your e-sports arena more profitable
We have studied the strategies of the best e-sports arenas in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your e-sports arena
We understand that as an e-sports arena owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than niche businesses like yours.
The day-to-day demands of running an e-sports arena are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for e-sports arena owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your e-sports arena. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for e-sports arenas on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your arena's visibility online.
With our marketing pack, you can invest in your e-sports arena's growth without feeling overwhelmed or uncertain.
Your e-sports arena could make more money!
Most e-sports arena owners don't know how to grow their business. Let us teach you the right strategies.
