![Electrician: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-6_5759b19f-607f-42dc-adc5-ff8aa3573b6c.png?v=1715865714&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best electricians in the industry use strategically to attract clients.
We know you're busy running your electrical business and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your schedule.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for electricians.
Get the content idea list made for electricians
A lot of electricians manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an electrician
We have analyzed numerous electricians' social media accounts to create our strategy pack for electricians - here is what consistently proves effective.
| Content Type | Why It Works to Get New Clients for Your Electrical Services |
|---|---|
| Project Showcase | High-quality images and videos of completed projects demonstrate your expertise and attract potential clients looking for similar services. |
| Behind-the-Scenes Videos | Showing the process of your work, including safety measures and techniques, builds trust and connects with your audience. |
| Customer Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to hire your services. |
| Special Offers and Discounts | Announcing limited-time offers and discounts can attract new clients looking for deals on electrical services. |
| User-Generated Content | Sharing content created by clients, such as before-and-after photos, engages the community and adds authenticity. |
| Local Collaborations | Partnering with local businesses or influencers can introduce your services to a broader, local audience. |
| Event Announcements | Promoting upcoming workshops, safety seminars, or community events can attract new clients interested in your expertise. |
| Seasonal and Holiday Posts | Highlighting seasonal services or holiday safety tips can attract clients looking for specific electrical solutions during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| DIY Tips | Sharing simple electrical tips and tricks can engage homeowners and establish you as an expert in the field. |
| Service Updates | Regularly updating followers with new services or technologies keeps your business top-of-mind and encourages inquiries. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Safety Tips | Sharing safety tips and best practices can engage followers who are concerned about electrical safety in their homes or businesses. |
| Sustainability Initiatives | Highlighting energy-efficient solutions or sustainable practices appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some electricians make 5x more profit than you!
We have studied the strategies of the best electricians in the world. Replicate them now!
How can electricians make great content on social media?
What to Prioritise
You probably know it already, but showcasing your work through high-quality photos and videos is essential.
People trust what they can see. Make sure the lighting is good, the wiring looks neat, and the installations are professional.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your business. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, new services, or seasonal discounts. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
An example of our marketing pack for electricians
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your business “image” and what your audience likes.
If you have a low budget to conduct marketing for your electrical services, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for electricians.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your business. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for electricians on social media
Our team has compiled a list of highly specific, budget-friendly content ideas tailored for electricians, complete with practical tips to keep costs low and maximize the impact of your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your electrical business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Project Photos | Use natural light by taking photos of your work during the day. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a small discount on their next service as a thank-you. |
| User-Generated Content | Encourage clients to share photos of your completed work by offering a monthly raffle for those who tag your business on Instagram. |
| DIY Electrical Tips Videos | Film short, simple tips on common electrical issues using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily work or introduce the team during slow hours. |
| Service Highlight Posts | Design simple, eye-catching graphics for your services using free tools like Canva. Include a brief description and a photo of your work. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting at a job site. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their electrical needs or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their completed projects. Take a quick photo and share a short story about their experience with your services. |
| Before-and-After Photos | Showcase your work with before-and-after photos of electrical projects. Use natural light and your smartphone camera for clear images. |
| Energy-Saving Tips | Share eco-friendly practices such as energy-saving tips or using energy-efficient appliances. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your prep work, such as wiring or installing fixtures. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free service. Use prizes that are cost-effective like a free consultation. |
| Seasonal Maintenance Tips | Highlight seasonal maintenance tips using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best electricians in the world!
There are electricians that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for electricians
Investing in high-quality social media content for your electrical services business can be a game-changer. Many competitors might overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| DIY Electrical Tips | Sharing simple, safe DIY electrical tips and tricks can position you as an expert and build trust with potential clients who may call you for more complex jobs. |
| Virtual Home Safety Inspections | Offering virtual home safety inspections via video calls can provide a unique service, helping homeowners identify potential electrical issues and encouraging them to hire you for repairs. |
| Limited-Time Service Discounts | Promoting limited-time discounts on specific services can create urgency and attract new customers looking for a good deal. |
| Behind-the-Scenes Installations | Sharing behind-the-scenes videos of complex electrical installations can showcase your expertise and attract clients who need similar services. |
| AR Electrical Planning | Implementing augmented reality (AR) tools that allow clients to visualize electrical layouts in their homes can enhance the planning process and attract tech-savvy customers. |
| Themed Safety Workshops | Hosting themed safety workshops, such as "Holiday Lighting Safety" or "Storm Preparedness," can provide valuable information and attract homeowners concerned about electrical safety. |
| Electrical Challenge Contests | Organizing contests, like a "Best Home Lighting Design" challenge, can create engaging content and attract DIY enthusiasts and homeowners. |
| Collaborative Community Projects | Partnering with local businesses or community groups for electrical projects can introduce your services to new audiences and create a positive community impact. |
| Story-Driven Social Media Posts | Sharing stories about challenging projects, customer success stories, or your journey as an electrician can create an emotional connection with your audience. |
| Interactive Service Selection | Allowing customers to vote on new service offerings via social media polls can make them feel involved and eager to try the services they helped choose. |
| Eco-Friendly Initiatives | Promoting eco-friendly initiatives, such as energy-efficient installations or sustainable practices, can attract environmentally conscious clients and media attention. |
| Mobile Service Units | Operating mobile service units that can quickly respond to electrical emergencies in different locations can expand your reach and attract new customers. |
| Maintenance Subscription Service | Offering a subscription service for regular electrical maintenance can create a steady revenue stream and build a loyal customer base. |
| Advanced Electrical Workshops | Hosting workshops where customers can learn advanced electrical techniques can attract DIY enthusiasts and create a sense of exclusivity. |
| Flash Mob Repair Services | Organizing flash mob repair services in unexpected locations can create viral content and attract clients looking for unique and immediate solutions. |
Content that never works well for electricians on social media
Don't waste your time and resources on these strategies. We've seen many electricians make these mistakes, and they won't help you stand out from the competition or attract new clients for your electrical services.
| Content Type | Why It Never Works for Electricians | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your business appear unoriginal or untrustworthy. | Use real photos of your projects, team, and work environment to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with electrical work or your services confuses followers and dilutes your brand. | Keep your content focused on your projects, services, industry tips, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your business's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your work positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your services, community, and your business's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your business seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your business. |
Make your electrical contracting service more profitable
We have studied the strategies of the best electricians in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your electrical contracting service
We understand that as an electrician, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running an electrical business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for electricians like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your electrical business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small electrical businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our marketing pack, you can invest in your electrical business's growth without feeling overwhelmed or uncertain.
Your electrical contracting service could make more money!
Most electricians don't know how to grow their business. Let us teach you the right strategies.
