![Educational Software: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_df3bf55d-7692-49bf-be32-f5cfda08e1f4.png?v=1715865576&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best educational software companies use strategically to engage students and educators.
We know you're busy developing and improving your software, and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new users to your platform.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for educational software developers.
Get the content idea list made for educational software developers
A lot of educational software manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an educational software
We have meticulously analyzed numerous educational software platforms to develop our strategy pack for educational software - here is what consistently proves effective.
| Content Type | Why It Works to Engage and Retain Users in Your Educational Software |
|---|---|
| Interactive Tutorials | Engaging, step-by-step guides help users understand the software's features, making them more likely to continue using it. |
| Behind-the-Scenes Development Insights | Sharing the development process and team stories builds trust and creates a connection with the audience. |
| User Testimonials | Positive reviews and success stories from real users provide social proof and encourage others to try the software. |
| Special Offers and Discounts | Announcing limited-time offers and discounts can attract new users looking for deals. |
| User-Generated Content | Sharing content created by users (reviews, success stories) engages the community and adds authenticity. |
| Collaborations with Educators | Partnering with educators or educational institutions can introduce the software to a broader, relevant audience. |
| Webinar Announcements | Promoting upcoming webinars or live Q&A sessions can attract new users interested in learning more about the software. |
| Seasonal and Holiday Content | Highlighting seasonal features or holiday-themed lessons can attract users looking for special educational content during those times. |
| Interactive Content | Polls, quizzes, and interactive lessons engage users and create a sense of community, encouraging continued use. |
| Feature Highlights | Sharing detailed explanations of key features can intrigue potential users and motivate them to explore the software further. |
| Regular Updates | Regularly updating users with new features or improvements keeps the software top-of-mind and encourages ongoing engagement. |
| Team Member Spotlights | Featuring stories about the team members creates a personal connection and humanizes the brand. |
| Educational Tips and Tricks | Sharing tips and tricks for effective learning can engage users who are passionate about education and self-improvement. |
| Sustainability Initiatives | Highlighting sustainable practices or educational initiatives appeals to socially conscious users. |
| User Spotlights | Featuring regular users creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new users, many of whom may convert into loyal users. |
Some educational software make 5x more profit than you!
We have studied the strategies of the best educational software in the world. Replicate them now!
How can educational software developers make great content on social media?
What to Prioritize
You probably know it already, but high-quality screenshots and demo videos of your software are essential.
People engage with visuals first. Make sure the interface is clean, the features are highlighted, and the presentation is intuitive.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to comments and messages quickly. Users appreciate interaction and it makes them feel valued. Don’t just be another “generic” software provider.
Show the real side of your development process. Behind-the-scenes photos, team stories, and user shoutouts can create a personal connection with your audience.
If you want to keep your potential users excited, highlight any new features, updates, or special offers. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new users.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your software’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your software, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for software developers.
How to Do It Fast and Efficient
First, spend a few hours once a week taking screenshots, recording demo videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A screenshot on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage users to share their own experiences and tag your software. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for educational software on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for educational software, complete with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your educational software.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Screen Capture Tutorials | Use free screen recording tools like OBS Studio or Screencast-O-Matic to create step-by-step guides. Enhance them with free editing software like OpenShot. |
| User Testimonials | Encourage satisfied users to record a quick video testimonial on their phone. Offer a free subscription extension or premium feature as a thank-you. |
| User-Generated Content | Motivate users to share their success stories by offering a monthly raffle for those who tag your software on LinkedIn or Twitter. |
| DIY Feature Demos | Film short, simple demos of your software's key features using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your development process or introduce the team during slow hours. |
| Feature Highlight Posts | Design simple, eye-catching graphics for new features using free tools like Canva. Include a brief description and a screenshot. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite features or suggestions for new ones. |
| Webinar Promotions | Collaborate with industry experts to offer free webinars. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in educational events or partnerships with schools and organizations. |
| User Spotlights | Highlight loyal users with their favorite features. Take a quick photo and share a short story about their experience with your software. |
| Educational Infographics | Create informative infographics on relevant topics using free tools like Canva. Share them on social media and your blog. |
| Productivity Tips | Share tips on how to use your software more effectively. Create simple infographics or short videos with free tools. |
| Behind-the-Scenes Development | Record short clips of the development process, such as coding sessions or team meetings. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free subscription. Use prizes that are cost-effective like a free month of premium access. |
| Seasonal Feature Posts | Highlight seasonal updates or features using natural light and your smartphone camera. Share the story behind the update to add interest. |
Copy the tactics of the best educational software in the world!
There are educational software that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for educational software
Investing in high-quality educational content for your software might be worth it because many other platforms won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal user base.
| Content Type | Why It Could Bring a LOT of Users |
|---|---|
| Live Webinars | Hosting live webinars where experts teach users how to effectively use your software can create a sense of community and attract a global audience. |
| Interactive Tutorials | Offering interactive tutorials that guide users through the features of your software can provide a unique hands-on experience and increase user engagement. |
| Exclusive Features | Creating buzz with exclusive features available for a limited time can generate excitement and urgency, attracting new and repeat users. |
| Expert Q&A Sessions | Offering exclusive Q&A sessions with industry experts can create a memorable experience and encourage word-of-mouth promotion. |
| AR Integration | Implementing augmented reality (AR) technology in your software where users can visualize data in 3D can enhance the learning experience and attract tech-savvy users. |
| Themed Learning Modules | Hosting themed learning modules, such as a coding bootcamp or a data science week, can provide a unique and immersive experience, attracting groups and special interest users. |
| Challenge Contests | Organizing challenge contests (e.g., coding challenges or data analysis competitions) can create viral moments, attracting competitive users and spectators. |
| Collaborative Projects | Partnering with other educational platforms or experts to host collaborative projects can introduce your software to new audiences and create a buzz in the community. |
| Story-Driven Content | Sharing in-depth stories about the development of your software, the team behind it, or success stories from users can create an emotional connection with your audience. |
| Interactive Feature Requests | Allowing users to vote on new features via social media polls can make them feel involved and eager to try the updates they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as reducing digital waste or supporting sustainable practices, can attract environmentally conscious users and media attention. |
| Mobile Learning Pop-Ups | Operating mobile learning pop-ups in different locations or at local events can expand your reach and attract new users who may subscribe to your software later. |
| Subscription Service | Offering a subscription service where users receive monthly updates, new features, and exclusive content can create a loyal user base. |
| Immersive Workshops | Hosting workshops where users can learn advanced techniques from experts can attract enthusiasts and create a sense of exclusivity. |
| Flash Learning Events | Organizing flash learning events in unexpected locations can create viral content and attract adventurous learners looking for unique experiences. |
Content that never works well for educational software on social media
Don't waste your time and resources on these strategies. We've seen many educational software developers make these mistakes, and they won't help you stand out from the competition or attract new users to your platform.
| Content Type | Why It Never Works for Educational Software | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the software appear unoriginal or untrustworthy. | Use real screenshots of your software, team photos, and user testimonials to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off potential users. | Mix in engaging content like behind-the-scenes development stories, user success stories, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with education or your software confuses followers and dilutes your brand. | Keep your content focused on educational topics, software updates, user tips, and related subjects to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your software's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your software positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on education, community, and your software's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate users looking for genuine interaction. | Respond personally to comments and messages to show that you care about your users and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your software can bore followers and reduce engagement. | Share user-generated content, collaborate with educational influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential users. | Address negative feedback calmly and constructively, showing that you are willing to improve and value user input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your software seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate users and deter participation. | Offer simple, clear, and straightforward promotions that are easy for users to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your software. |
Make your educational software more profitable
We have studied the strategies of the best educational software in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your educational software
We understand that as an educational software developer, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of developing and maintaining educational software are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for educational software developers like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your educational software. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small educational software businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your software's visibility online.
With our marketing pack, you can invest in your software's growth without feeling overwhelmed or uncertain.
Your educational software could make more money!
Most educational software developers don't know how to grow their business. Let us teach you the right strategies.
