![Educational App: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_831afe53-3572-4ba1-8f98-3ce22e817c8d.png?v=1715865585&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best educational apps in the world use strategically to attract and engage users.
We know you're busy developing and improving your app, and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new users to your platform.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for educational app developers.
Get the content idea list made for educational app developers
A lot of educational apps manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an educational app
We have analyzed numerous educational apps' social media strategies while developing our strategy pack for educational apps - here is what consistently drives engagement and growth.
| Content Type | Why It Works to Attract and Retain Users for Your Educational App |
|---|---|
| Interactive Tutorials | Engaging, step-by-step tutorials help users understand complex topics, making the app indispensable for learning. |
| Behind-the-Scenes Development | Showcasing the app development process and the team behind it builds trust and creates a connection with the audience. |
| User Testimonials | Positive reviews and success stories from real users provide social proof and encourage others to download and use the app. |
| Special Features and Updates | Announcing new features, updates, and improvements keeps users excited and engaged with the app. |
| User-Generated Content | Sharing content created by users (screenshots, reviews) engages the community and adds authenticity. |
| Collaborations with Educators | Partnering with educators or educational influencers can introduce the app to a broader, relevant audience. |
| Webinar Announcements | Promoting upcoming webinars or live Q&A sessions can attract new users interested in interactive learning experiences. |
| Seasonal and Holiday Content | Highlighting seasonal learning themes or holiday-related educational content can attract users looking for timely resources. |
| Interactive Quizzes | Polls, quizzes, and interactive challenges engage users and create a sense of community, encouraging continued use of the app. |
| Educational Tips | Sharing tips and tricks for effective learning can intrigue users and motivate them to explore the app's features. |
| Daily Learning Challenges | Regularly updating users with daily learning challenges keeps the app top-of-mind and encourages consistent use. |
| Behind-the-Scenes Team Stories | Featuring stories about the team members creates a personal connection and humanizes the brand. |
| Study Hacks | Sharing study hacks and productivity tips can engage users who are looking to improve their learning efficiency. |
| Sustainability Initiatives | Highlighting sustainable practices or educational initiatives appeals to environmentally conscious users. |
| User Spotlights | Featuring regular users creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new users, many of whom may convert into loyal users. |
Some educational apps make 5x more profit than you!
We have studied the strategies of the best educational apps in the world. Replicate them now!
How can educational app developers make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals and engaging content are essential for your educational app.
Users learn with their eyes first. Make sure the interface is clean, the graphics are appealing, and the content is well-organized.
Also, update your app regularly to keep your users engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content update planner for you.
Of course, respond to user feedback and support requests quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “generic” app.
Show the real side of your educational app. Behind-the-scenes development stories, team introductions, and user success stories can create a personal connection with your audience.
If you want to keep your users excited, highlight any new features, updates, or special content. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new users.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your app’s “image” and what your audience likes.
If you have a low budget to market your educational app, don’t immediately go for paid ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for app developers.
How to Do It Fast and Efficiently
First, spend a few hours once a week creating content, recording tutorials, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A tutorial on YouTube can be a post on Facebook or a tweet on Twitter.
Encourage users to share their own experiences and tag your app. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for educational apps on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for educational apps, complete with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your educational app.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Tutorial Videos | Use natural light by filming near windows during daytime. Enhance videos with free apps like Snapseed or VSCO. |
| User Testimonials | Ask satisfied users to leave a quick video testimonial on their phone. Offer a free premium feature or a small gift card as a thank-you. |
| User-Generated Content | Encourage users to share their learning progress by offering a monthly raffle for those who tag your app on Instagram. |
| DIY Educational Tips | Film short, simple educational tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your app development process or introduce the team during slow hours. |
| Feature Highlight Posts | Design simple, eye-catching graphics for app features using free tools like Canva. Include a brief description and a screenshot. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite app features or suggestions for new ones. |
| Local Event Promotions | Collaborate with local educational events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local educational events or partnerships with community organizations. |
| User Spotlights | Highlight loyal users with their favorite app features. Take a quick photo and share a short story about their experience with your app. |
| Homemade Study Tips | Create attractive study settings using inexpensive items like notebooks, pens, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as going paperless or using digital resources. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Development | Record short clips of the app development process, such as coding or design work. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free premium subscription. Use prizes that are cost-effective like a free month of premium access. |
| Seasonal Learning Posts | Highlight seasonal learning topics using natural light and your smartphone camera. Share the story behind the topic to add interest. |
Copy the tactics of the best educational apps in the world!
There are educational apps that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for educational apps
Investing in high-quality social media content for your educational app can be a game-changer. Many other apps might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a dedicated user base.
| Content Type | Why It Could Attract a LOT of Users |
|---|---|
| Live Tutoring Sessions | Hosting live or recorded tutoring sessions where experts teach complex topics can create a sense of community and attract a global audience eager to learn. |
| Interactive 360° Campus Tours | Offering virtual 360° tours of educational institutions, including classrooms and labs, can provide a unique behind-the-scenes experience and entice users to explore more. |
| Limited Time Courses | Creating buzz with limited-time or seasonal courses available for a short period can generate excitement and urgency, attracting new and repeat users. |
| Expert Q&A Sessions | Offering exclusive Q&A sessions where users can interact with subject matter experts can create a memorable experience and encourage word-of-mouth promotion. |
| AR Learning Modules | Implementing augmented reality (AR) technology in your learning modules where users can see 3D representations of complex concepts can enhance the learning experience and attract tech-savvy users. |
| Themed Learning Events | Hosting themed learning events, such as a coding hackathon or a science fair, can provide a unique and immersive experience, attracting groups and special interest communities. |
| Learning Challenges | Organizing learning challenges (e.g., solving a complex problem in under an hour) can create viral moments, attracting competitive learners and spectators. |
| Collaborative Webinars | Partnering with other educational platforms or experts to host webinars can introduce your app to new audiences and create a buzz in the educational community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your courses, the educators you work with, or the personal journeys of your users can create an emotional connection with your audience. |
| Interactive Course Selection | Allowing users to vote on upcoming courses via social media polls can make them feel involved and eager to try the content they helped choose. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as digital-only materials or sustainable practices, can attract environmentally conscious users and media attention. |
| Pop-Up Learning Events | Operating pop-up learning events in different locations or at local educational fairs can expand your reach and attract new users who may download your app later. |
| Subscription-Based Learning Kits | Offering a subscription service where users receive monthly learning kits and resources to complement your app’s courses can create a loyal user base. |
| Immersive Educational Workshops | Hosting workshops where users can learn advanced techniques from experts can attract education enthusiasts and create a sense of exclusivity. |
| Flash Mob Learning Sessions | Organizing flash mob learning sessions in unexpected locations can create viral content and attract adventurous learners looking for unique experiences. |
Content that never works well for educational apps on social media
Don't waste your time and resources on these strategies. We've seen many educational app developers make these mistakes, and they won't help you stand out from the competition or attract new users to your app.
| Content Type | Why It Never Works for Educational Apps | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the app appear unoriginal or untrustworthy. | Use real screenshots of your app, user testimonials, and team photos to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off potential users. | Mix in engaging content like educational tips, success stories, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with education or your app confuses followers and dilutes your brand. | Keep your content focused on educational topics, app features, updates, and related subjects to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your app's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your app positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on education, community, and your app's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate users looking for genuine interaction. | Respond personally to comments and messages to show that you care about your users and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your app can bore followers and reduce engagement. | Share user-generated content, collaborate with educational influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential users. | Address negative feedback calmly and constructively, showing that you are willing to improve and value user input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your app seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate users and deter participation. | Offer simple, clear, and straightforward promotions that are easy for users to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your app. |
Make your educational app more profitable
We have studied the strategies of the best educational apps in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your educational app
We understand that as the owner of an educational app, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than innovative startups like yours.
The day-to-day demands of developing and managing an educational app are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight budget can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for educational app owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your app. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for educational apps on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your app's visibility online.
With our marketing pack, you can invest in your app's growth without feeling overwhelmed or uncertain.
Your educational app could make more money!
Most educational app developers don't know how to grow their business. Let us teach you the right strategies.
