![E-Commerce Consulting: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_6ef2dd32-9a96-456a-9daa-b3d0e85ac331.png?v=1715865602&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the most successful e-commerce businesses use strategically to drive sales and engage customers.
We understand that you're busy managing your online store and the thought of handling social media might feel overwhelming.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can significantly boost your online presence and sales.
To help you out, we have built a free list of content ideas - also, for a comprehensive action plan, please check our strategy pack for e-commerce businesses.
Get the content idea list made for e-commerce agency owners
A lot of e-commerce agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an e-commerce consulting agency
We have analyzed numerous e-commerce businesses' digital strategies while developing our E-commerce Strategy Pack - here is what consistently drives success.
| Strategy Element | Why It Works to Boost Your E-commerce Business |
|---|---|
| High-Quality Product Images | Visually appealing images of products can captivate potential customers, encouraging them to make a purchase. |
| Behind-the-Scenes Videos | Showcasing the production process, team, and company culture builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to buy from your store. |
| Specials and Promotions | Announcing limited-time offers, discounts, and flash sales can attract new customers looking for deals. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity to your brand. |
| Influencer Collaborations | Partnering with influencers can introduce your products to a broader, targeted audience. |
| Event Announcements | Promoting upcoming webinars, product launches, or special online events can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Campaigns | Highlighting seasonal products or holiday sales can attract customers looking for special shopping options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to shop with you. |
| Product Tutorials | Sharing tutorials on how to use your products can intrigue potential customers and motivate them to make a purchase. |
| Daily Deals Updates | Regularly updating followers with daily deals keeps your store top-of-mind and encourages spontaneous purchases. |
| Team Member Spotlights | Featuring stories about team members creates a personal connection and humanizes your brand. |
| Shopping Tips | Sharing tips and tricks related to your products can engage followers who are interested in maximizing their shopping experience. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly products appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some e-commerce agencies make 5x more profit than you!
We have studied the strategies of the best e-commerce agencies in the world. Replicate them now!
How can e-commerce agency owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals and detailed descriptions of your services are essential.
Clients make decisions with their eyes first. Ensure your website and social media profiles have clear, professional images and videos that showcase your expertise and success stories.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “generic” agency.
Show the real side of your business. Behind-the-scenes photos, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, webinars, or new services. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your agency’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your agency, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for e-commerce consultants.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A case study on LinkedIn can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own success stories and tag your agency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for e-commerce agencies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for e-commerce consulting agencies, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing strategy of your e-commerce consulting agency.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Client Success Stories | Request satisfied clients to share a brief video testimonial using their smartphone. Offer a small discount on future services as a thank-you. |
| Expert Tips and Tricks | Share quick, actionable e-commerce tips using short videos or infographics. Use free tools like Canva for design and OpenShot for video editing. |
| User-Generated Content | Encourage clients to share their success stories by offering a monthly raffle for those who tag your agency on LinkedIn. |
| DIY Tutorial Videos | Film short, simple tutorials on e-commerce best practices using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Insights | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours. |
| Service Highlight Posts | Design simple, eye-catching graphics for your services using free tools like Canva. Include a brief description and a compelling image. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their biggest e-commerce challenges or suggestions for new services. |
| Industry Event Promotions | Collaborate with industry events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local business events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience with your agency. |
| Office Photos | Create attractive office settings using inexpensive items like plants, wall art, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly business practices such as going paperless or using energy-efficient equipment. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your team preparing for client meetings or working on projects. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free audit. |
| Seasonal Tips Posts | Highlight seasonal e-commerce strategies using natural light and your smartphone camera. Share the story behind the strategy to add interest. |
Copy the tactics of the best e-commerce agencies in the world!
There are e-commerce agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for e-commerce agencies
Investing in high-quality content for your e-commerce consulting agency can be a game-changer. Many competitors might overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Webinar Series | Hosting live or recorded webinars on e-commerce strategies, trends, and best practices can establish your agency as an industry leader and attract a global audience. |
| Interactive Case Studies | Offering detailed, interactive case studies of successful client projects can provide potential clients with a clear understanding of your expertise and results. |
| Limited-Time Consulting Packages | Creating buzz with limited-time consulting packages or special offers can generate excitement and urgency, attracting new and repeat clients. |
| Client Success Stories | Sharing in-depth success stories and testimonials from satisfied clients can build trust and credibility, encouraging potential clients to choose your services. |
| AR Product Demos | Implementing augmented reality (AR) technology in your product demos can provide a unique and engaging experience, attracting tech-savvy clients. |
| Themed Workshops | Hosting themed workshops, such as a holiday marketing bootcamp or a product launch strategy session, can provide valuable insights and attract businesses looking for specific expertise. |
| Interactive Q&A Sessions | Organizing live Q&A sessions where potential clients can ask questions and get immediate answers can create a sense of community and trust. |
| Collaborative Webinars | Partnering with other industry experts or companies to host collaborative webinars can introduce your agency to new audiences and create a buzz in the industry. |
| Story-Driven Blog Posts | Sharing in-depth stories about your agency's journey, the challenges you've overcome, and the successes you've achieved can create an emotional connection with potential clients. |
| Interactive Polls and Surveys | Allowing clients to participate in polls and surveys about their e-commerce challenges and needs can make them feel involved and eager to see the solutions you offer. |
| Sustainability Initiatives | Launching and promoting sustainability initiatives, such as eco-friendly e-commerce practices, can attract environmentally conscious clients and media attention. |
| Pop-Up Consulting Events | Operating pop-up consulting events in different locations or at industry conferences can expand your reach and attract new clients who may seek your services later. |
| Subscription-Based Insights | Offering a subscription service where clients receive monthly insights, reports, and actionable strategies can create a loyal client base. |
| Immersive Training Programs | Hosting immersive training programs where clients can learn advanced e-commerce techniques from your experts can attract businesses looking for in-depth knowledge. |
| Flash Consulting Sessions | Organizing flash consulting sessions in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for e-commerce agencies on social media
Don't waste your time and resources on these strategies. We've seen many e-commerce businesses make these mistakes, and they won't help you stand out from the competition or drive meaningful engagement with your customers.
| Strategy | Why It Never Works for E-commerce | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your brand appear unoriginal or untrustworthy. | Use real photos of your products, team, and workspace to create a genuine connection with your audience. |
| Overly Promotional Emails | Constantly pushing promotions can feel spammy and turn off subscribers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and educational posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with your products or industry confuses followers and dilutes your brand. | Keep your content focused on your products, industry trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your brand's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your products positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your products, community, and your brand's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your products can bore followers and reduce engagement. | Share user-generated content, collaborate with influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your brand seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your brand. |
Make your e-commerce consulting agency more profitable
We have studied the strategies of the best e-commerce agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your e-commerce consulting agency
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your e-commerce consulting agency could make more money!
Most e-commerce agency owners don't know how to grow their business. Let us teach you the right strategies.
