![E-Learning Class: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_6ab1ad4d-a38b-458f-92a0-cddd214f537c.png?v=1715865572&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best e-learning platforms in the world use strategically to attract students.
We know you're busy creating and managing your courses, and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new students to your virtual classroom.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for e-learning instructors.
Get the content idea list made for e-learning class creators
A lot of e-learning classs manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an e-learning class
We have analyzed numerous e-learning platforms' social media strategies while developing our strategy pack for e-learning classes - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Students to Your E-Learning Class |
|---|---|
| High-Quality Course Previews | Visually engaging previews of course content can pique potential students' interest, encouraging them to enroll. |
| Behind-the-Scenes Videos | Showcasing the course creation process, instructors, and learning environment builds trust and creates a connection with the audience. |
| Student Testimonials | Positive reviews and testimonials from real students provide social proof and encourage others to join the class. |
| Special Offers and Discounts | Announcing limited-time offers, discounts, and early-bird specials can attract new students looking for deals. |
| User-Generated Content | Sharing content created by students (projects, reviews) engages the community and adds authenticity. |
| Collaborations with Influencers | Partnering with educational influencers or industry experts can introduce the class to a broader, targeted audience. |
| Webinar Announcements | Promoting upcoming webinars, live Q&A sessions, or special guest lectures can attract new students interested in unique learning experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal courses or holiday-themed content can attract students looking for special learning opportunities during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to enroll. |
| Free Resource Shares | Sharing free resources or sample lessons can intrigue potential students and motivate them to explore the full course. |
| Daily Learning Tips | Regularly updating followers with daily learning tips keeps the class top-of-mind and encourages spontaneous enrollments. |
| Instructor Stories | Featuring stories about the instructors creates a personal connection and humanizes the brand. |
| Study Tips and Tricks | Sharing study tips and tricks can engage followers who are eager to improve their learning skills. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly course materials appeals to environmentally conscious learners. |
| Student Spotlights | Featuring regular students creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into students. |
Some e-learning classs make 5x more profit than you!
We have studied the strategies of the best e-learning classs in the world. Replicate them now!
How can e-learning class creators make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals and engaging content are essential for your e-learning class.
People learn with their eyes first. Make sure your videos are well-lit, your slides are clear, and your presentation is inviting.
Also, post regularly to keep your students engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content planner for you.
Of course, respond to comments and questions quickly. Students appreciate interaction and it makes them feel valued. Don’t just be another “bland” online course.
Show the real side of your e-learning class. Behind-the-scenes footage, instructor stories, and student shoutouts can create a personal connection with your audience.
If you want to keep your students excited, highlight any special modules, live Q&A sessions, or seasonal content. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new students.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your e-learning class “image” and what your audience likes.
If you have a low budget to market your e-learning class, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for e-learning instructors.
How to Do It Fast and Efficiently
First, spend a few hours once a week recording videos, creating slides, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A video on YouTube can be a post on Facebook or a tweet on Twitter.
Encourage students to share their own experiences and tag your e-learning class. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Premiere Rush for video editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for e-learning classs on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for e-learning classes, complete with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your e-learning course.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Tutorial Videos | Use natural light by positioning yourself near windows during daytime. Enhance videos with free apps like Snapseed or VSCO. |
| Student Testimonials | Ask satisfied students to leave a quick video testimonial on their phone. Offer a small discount on their next course as a thank-you. |
| User-Generated Content | Encourage students to share their learning experiences by offering a monthly raffle for those who tag your course on Instagram. |
| DIY Lesson Videos | Film short, simple lessons using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your course creation process or introduce the team during slow hours. |
| Daily Tips Posts | Design simple, eye-catching graphics for daily learning tips using free tools like Canva. Include a brief description and a relevant image. |
| Instructor Spotlights | Feature instructors with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite topics or suggestions for new courses. |
| Local Event Promotions | Collaborate with local educational events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local educational events or partnerships with community organizations. |
| Student Spotlights | Highlight dedicated students with their favorite courses. Take a quick photo and share a short story about their learning journey. |
| Homemade Study Space Photos | Create attractive study space settings using inexpensive items like desk organizers, plants, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using digital notes or recycling old study materials. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the course preparation work, such as setting up your workspace or organizing materials. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free course. Use prizes that are cost-effective like a free e-book. |
| Seasonal Learning Posts | Highlight seasonal topics and courses using natural light and your smartphone camera. Share the story behind the course to add interest. |
Copy the tactics of the best e-learning classs in the world!
There are e-learning classs that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for e-learning classs
Investing in high-quality content for your e-learning class can be incredibly beneficial because many other courses might not put in the same effort. This gives you a unique opportunity to stand out, capture the attention of potential students, and build a dedicated learning community.
| Content Type | Why It Could Attract a LOT of Students |
|---|---|
| Live Webinars | Hosting live webinars where experts discuss key topics can create a sense of community and attract a global audience eager to learn in real-time. |
| Interactive Course Previews | Offering interactive previews of your courses, including sample lessons and virtual tours of the learning platform, can provide a unique behind-the-scenes experience and entice people to enroll. |
| Limited-Time Course Discounts | Creating buzz with limited-time discounts or special offers can generate excitement and urgency, attracting new and repeat students. |
| Exclusive Q&A Sessions | Offering exclusive Q&A sessions where students can interact directly with instructors can create a memorable experience and encourage word-of-mouth referrals. |
| AR/VR Learning Modules | Implementing augmented reality (AR) or virtual reality (VR) technology in your courses can enhance the learning experience and attract tech-savvy students. |
| Themed Learning Events | Hosting themed learning events, such as hackathons or virtual study groups, can provide a unique and immersive experience, attracting groups and special interest learners. |
| Learning Challenges | Organizing learning challenges (e.g., completing a course module in a set time) can create viral moments, attracting competitive learners and spectators. |
| Collaborative Workshops | Partnering with other educators or institutions to host collaborative workshops can introduce your e-learning platform to new audiences and create a buzz in the educational community. |
| Story-Driven Content | Sharing in-depth stories about the origins of your courses, the experts you collaborate with, or the personal journeys of your instructors can create an emotional connection with students. |
| Interactive Course Design | Allowing students to vote on course topics or suggest content via social media polls can make them feel involved and eager to engage with the material they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as digital-only materials or sustainable practices, can attract environmentally conscious learners and media attention. |
| Mobile Learning Pop-Ups | Offering mobile learning sessions in different locations or at local events can expand your reach and attract new students who may enroll in your main courses later. |
| Subscription-Based Learning | Offering a subscription service where students receive monthly access to new courses and materials can create a loyal student base. |
| Immersive Skill Workshops | Hosting workshops where students can learn advanced skills from industry experts can attract enthusiasts and create a sense of exclusivity. |
| Flash Learning Events | Organizing flash learning events in unexpected virtual locations can create viral content and attract adventurous learners looking for unique experiences. |
Content that never works well for e-learning classs on social media
Don't waste your time and resources on these strategies. We've seen many e-learning course creators make these mistakes, and they won't help you stand out from the crowd or attract new students to your classes.
| Content Type | Why It Never Works for E-Learning | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your course appear unoriginal or untrustworthy. | Use real photos of your teaching environment, students, and course materials to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off potential students. | Mix in engaging content like behind-the-scenes stories, student testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with your course or subject matter confuses followers and dilutes your brand. | Keep your content focused on your course topics, educational tips, and related subjects to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your course's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your course positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on education, community, and your course's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate students looking for genuine interaction. | Respond personally to comments and messages to show that you care about your students and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your course can bore followers and reduce engagement. | Share user-generated content, collaborate with other educators, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential students. | Address negative feedback calmly and constructively, showing that you are willing to improve and value student input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your course seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate students and deter participation. | Offer simple, clear, and straightforward promotions that are easy for students to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your course. |
Make your e-learning class more profitable
We have studied the strategies of the best e-learning classs in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your e-learning class
We understand that as an e-learning course creator, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of developing and managing your e-learning content are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight budget can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for e-learning course creators like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your e-learning business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small e-learning businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your course's visibility online.
With our marketing pack, you can invest in your e-learning business's growth without feeling overwhelmed or uncertain.
Your e-learning class could make more money!
Most e-learning class creators don't know how to grow their business. Let us teach you the right strategies.
