E-Book Marketing Budget Estimator

If you're an e-book author, marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or too little. To help you make informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for e-book authors

1. What is your e-book's market competition level?

Niche market with low competition Popular genre with high competition

High-competition genres often require a bigger marketing push to stand out.

2. Do you have an author website with integrated e-commerce?

No Yes

An integrated website can drive book sales and requires ongoing SEO and digital support.

3. What type of promotional content do you plan to prioritize?

High-quality book trailers Author interviews Behind-the-scenes content Reader testimonials Promotional excerpts

More complex content like high-quality trailers or interviews typically requires a higher production budget.

4. On how many social networks do you plan to actively promote your work?

2

Popular platforms for authors include Twitter, Instagram, Facebook, LinkedIn, and sometimes TikTok. More platforms require more effort.

5. Are you planning to hire a digital marketing consultant?

Yes No

Hiring a consultant can free up your time for writing, though it adds to your marketing expenses.

6. What is your book's positioning?

Prestige Author (award-winning, high-quality literary work) Mainstream Hit (well-received with broad appeal) Budget Release (affordable, mass-market appeal) Niche Indie (specialized, genre-specific)

High-end books often need more polished branding, while budget releases can spend less on high-end visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher investment indicates more aggressive spending on platforms like Facebook Ads, Amazon Ads, and Google Ads.

8. Do you plan to target bulk institutional sales (e.g., schools, libraries, organizations)?

No Yes

Institutional marketing may require additional outreach and specialized promotions.

9. How frequently do you launch promotional campaigns or special offers?

Occasionally Regularly

Frequent promotions often demand more advertising spend to effectively drive engagement.

10. Do you plan to collaborate with book bloggers, reviewers, or literary influencers?

No Yes

Collaborations with influencers can boost your book's visibility but require a dedicated budget.

11. What is your approximate monthly revenue from book sales? ($) Many authors allocate 5%–10% of revenue for marketing. We'll use 5% as a baseline and then adjust based on your other answers.

12. Have you checked our marketing pack for e-book authors?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid mistakes, and focus on profitable strategies tailored for your books and target audience.

Calculate My Budget