Drugstore: 100+ content ideas for social media [template]

Facebook and Instagram are not just for likes and fun—they're powerful tools that the best drugstores in the world use strategically to attract customers.

We know you're busy running your drugstore and the thought of managing social media might feel like another burden.

But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your store.

To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for drugstore owners.

Get the content idea list made for drugstore owners

A lot of drugstores manage to post engaging content on social media. Here is a free tool to to get you started.

content idea social media for drugstores

Content that always work well for a drugstore

We have analyzed numerous drugstores' social media accounts to create our strategy pack for drugstores - here is what consistently works to attract new customers.

Content Type	Why It Works to Get New Customers in Your Drugstore
Product Highlights	Showcasing popular or new products with high-quality images and descriptions can draw attention and encourage purchases.
Health Tips and Advice	Providing valuable health tips and advice builds trust and positions your drugstore as a reliable source of information.
Customer Testimonials	Sharing positive reviews and testimonials from satisfied customers provides social proof and encourages others to visit your store.
Specials and Promotions	Announcing limited-time offers, discounts, and loyalty programs can attract new customers looking for deals.
User-Generated Content	Featuring content created by customers (photos, reviews) engages the community and adds authenticity to your brand.
Local Collaborations	Partnering with local health professionals or businesses can introduce your drugstore to a broader, local audience.
Event Announcements	Promoting health workshops, free screenings, or special events can attract new visitors interested in these services.
Seasonal and Holiday Posts	Highlighting seasonal products or holiday promotions can attract customers looking for special items during those times.
Interactive Content	Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit your store.
Health and Wellness Articles	Sharing articles on health and wellness topics can intrigue health-conscious individuals and motivate them to visit your drugstore for related products.
Daily Deals Updates	Regularly updating followers with daily deals keeps your drugstore top-of-mind and encourages spontaneous visits.
Behind-the-Scenes Staff Stories	Featuring stories about your pharmacists and staff members creates a personal connection and humanizes your brand.
Health Product Tips	Sharing tips and tricks for using health products can engage followers who are looking for practical advice.
Sustainability Initiatives	Highlighting sustainable practices or eco-friendly products appeals to environmentally conscious consumers.
Customer Spotlights	Featuring regular customers creates a sense of community and makes others want to be part of that group.
Contests and Giveaways	Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers.

Some drugstores make 5x more profit than you!

We have studied the strategies of the best drugstores in the world. Replicate them now!

How can drugstore owners make great content on social media?

What to Prioritize

You probably know it already, but high-quality photos and videos of your products are essential.

People make purchasing decisions with their eyes first. Make sure the lighting is good, the products look fresh, and the presentation is inviting.

Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.

Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.

Show the real side of your drugstore. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.

If you want to keep your potential customers excited, highlight any special offers, new products, or seasonal promotions. Make sure your followers know what’s new and exciting.

Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.

What Doesn’t Matter as Much

Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.

Also, don’t feel pressured to jump on every social media trend. Focus on what fits your drugstore’s “image” and what your audience likes.

If you have a low budget to conduct marketing for your drugstore, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for drugstore owners.

How to Do It Fast and Efficient

First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.

Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.

Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.

Encourage customers to share their own photos and tag your drugstore. This is what we call “User-Generated Content”. Reposting these can save you time and build community.

Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.

Low-budget content ideas for drugstores on social media

Our team has curated a list of highly specific, budget-friendly content ideas tailored for drugstores, complete with practical tips to keep costs low and maximize your social media presence.

Consider incorporating some of these ideas into your drugstore's marketing plan.

Content Type	Tips to Make It More Affordable
Smartphone Product Photos	Utilize natural light by positioning products near windows during the day. Enhance photos with free apps like Snapseed or VSCO.
Customer Testimonials	Invite satisfied customers to leave a quick video testimonial on their phone. Offer a small discount or a free sample as a thank-you.
User-Generated Content	Encourage customers to share their experiences by offering a monthly raffle for those who tag your drugstore on Instagram.
DIY Health Tips Videos	Film short, simple health tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot.
Behind-the-Scenes Stories	Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours.
Daily Deal Posts	Design simple, eye-catching graphics for daily deals using free tools like Canva. Include a brief description and a clear photo of the product.
Staff Spotlights	Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the store.
Simple Polls and Questions	Engage followers with free Instagram or Facebook polls about their favorite products or suggestions for new items.
Local Event Promotions	Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience.
Community Involvement Posts	Post photos and short stories about your participation in local charity events or partnerships with community organizations.
Customer Spotlights	Highlight loyal customers with their favorite products. Take a quick photo and share a short story about their experience at your drugstore.
Product Display Photos	Create attractive product displays using inexpensive items like shelves, baskets, and props from dollar stores.
Health and Wellness Tips	Share eco-friendly practices such as recycling or using sustainable products. Create simple infographics with free tools like Canva.
Behind-the-Scenes Prep	Record short clips of the store setup, such as stocking shelves or organizing products. Compile them into a quick video using free tools.
Simple Contests and Giveaways	Run social media contests where participants like, share, or tag friends to win a free product. Use prizes that are cost-effective like a free sample pack.
Seasonal Product Posts	Highlight seasonal products using natural light and your smartphone camera. Share the story behind the product to add interest.

Copy the tactics of the best drugstores in the world!

There are drugstores that make way more money than you do. We have studied their tactics. Get them now!

Exceptionally creative and innovative content ideas specifically for drugstores

Investing in high-quality social media content for your drugstore can be a game-changer. Many other drugstores might not put in the effort, giving you a unique opportunity to stand out, capture attention, and build a loyal customer base.

Content Type	Why It Could Bring a LOT of Customers
Live Health Q&A Sessions	Hosting live Q&A sessions with pharmacists or health experts can provide valuable information, build trust, and attract a wide audience interested in health and wellness.
Virtual Store Tours	Offering virtual tours of your drugstore, including behind-the-scenes looks at how prescriptions are filled, can provide transparency and entice people to visit in person.
Exclusive Product Launches	Creating buzz with exclusive or limited-time product launches can generate excitement and urgency, attracting new and repeat customers.
Personalized Health Consultations	Offering virtual or in-store personalized health consultations can create a memorable experience and encourage word-of-mouth referrals.
AR Product Demonstrations	Implementing augmented reality (AR) technology to demonstrate how products work can enhance the shopping experience and attract tech-savvy customers.
Themed Health Events	Hosting themed health events, such as flu shot clinics or wellness workshops, can provide a unique and immersive experience, attracting groups and special occasions.
Health Challenge Contests	Organizing health challenge contests (e.g., step count competitions) can create viral moments, attracting health enthusiasts and spectators.
Collaborative Health Fairs	Partnering with local health professionals or organizations to host health fairs can introduce your drugstore to new audiences and create a buzz in the community.
Story-Driven Social Media Posts	Sharing in-depth stories about the origins of your products, the science behind them, or the personal journey of your staff can create an emotional connection with customers.
Interactive Product Selection	Allowing customers to vote on new products or services via social media polls can make them feel involved and eager to try the offerings they helped choose.
Eco-Friendly Initiatives	Launching and promoting eco-friendly initiatives, such as sustainable packaging or recycling programs, can attract environmentally conscious consumers and media attention.
Mobile Health Clinics	Operating a mobile health clinic in different locations or at local events can expand your reach and attract new customers who may visit your main store later.
Health Subscription Service	Offering a subscription service where customers receive monthly health kits or wellness products can create a loyal customer base.
Immersive Health Workshops	Hosting workshops where customers can learn about advanced health topics from experts can attract health enthusiasts and create a sense of exclusivity.
Flash Mob Health Events	Organizing flash mob health events in unexpected locations can create viral content and attract adventurous customers looking for unique experiences.

Content that never works well for drugstores on social media

Don't waste your time and resources on these ideas. We've seen many drugstore owners make these mistakes, and they won't help you stand out from the crowd or bring in new customers for your drugstore.

Content Type	Why It Never Works for Drugstores	Do This Instead
Generic Stock Photos	They lack authenticity and can make the drugstore appear unoriginal or untrustworthy.	Use real photos of your products, staff, and store to create a genuine connection with your audience.
Overly Promotional Posts	Constantly pushing promotions can feel spammy and turn off followers.	Mix in engaging content like health tips, customer testimonials, and interactive posts to keep your audience interested.
Unrelated Content	Posting content that has nothing to do with health or the drugstore confuses followers and dilutes your brand.	Keep your content focused on your drugstore, health products, wellness tips, and related topics to maintain relevance and interest.
Low-Quality Videos	Poorly shot or edited videos can reflect badly on your drugstore's quality and professionalism.	Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your drugstore positively.
Political or Controversial Posts	These can alienate parts of your audience and lead to negative backlash.	Stick to neutral, positive content that focuses on health, community, and your drugstore's unique offerings.
Too Many Hashtags	Overusing hashtags can look desperate and reduce engagement by making posts look cluttered.	Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience.
Automated Replies and Messages	They can come off as impersonal and frustrate customers looking for genuine interaction.	Respond personally to comments and messages to show that you care about your customers and value their feedback.
Overly Staged Photos	Photos that look too perfect can seem inauthentic and less relatable.	Use natural lighting and casual settings to make your photos feel more genuine and inviting.
Constant Self-Promotion	Only talking about your drugstore can bore followers and reduce engagement.	Share user-generated content, collaborate with local health professionals, and highlight community involvement to diversify your content.
Negative or Defensive Responses	Responding poorly to criticism can damage your reputation and discourage potential customers.	Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input.
Ignoring Social Media Trends	Being out of touch with current trends can make your drugstore seem outdated and unappealing.	Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited.
Excessive Posting	Posting too frequently can overwhelm your followers and lead to unfollows.	Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates.
Complex or Confusing Promotions	Promotions that are hard to understand can frustrate customers and deter participation.	Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with.
Ignoring Comments and Messages	Not engaging with your audience can make them feel undervalued and reduce their loyalty.	Regularly respond to comments and messages to build a strong, interactive community around your drugstore.

Make your drugstore more profitable

We have studied the strategies of the best drugstores in the world. All their tactics are explained in our pack!

Why social media can be a big pay-off for your drugstore

We understand that as a drugstore owner, you might feel hesitant about diving into social media marketing.

The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.

The day-to-day demands of running a drugstore are already overwhelming, leaving little time for additional tasks like social media.

It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.

That's why we've created a "marketing pack" specifically tailored for drugstore owners like you.

Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your drugstore. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small drugstores on social media.

We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your drugstore's visibility online.

With our marketing pack, you can invest in your drugstore's growth without feeling overwhelmed or uncertain.

Your drugstore could make more money!

Most drugstore owners don't know how to grow their business. Let us teach you the right strategies.