Dropshipper: list with 100+ content ideas [download]

Facebook and Instagram are not just for likes and fun—they're powerful tools that the best dropshippers in the world use strategically to attract customers.

We know you're busy running your dropshipping business and the thought of managing social media might feel like another burden.

But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your store.

To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for dropshippers.

Get the content idea list made for dropshippers

A lot of dropshippers manage to post engaging content on social media. Here is a free tool to to get you started.

content idea social media for dropshippers

Content that always work well for a dropshipper

We have analyzed numerous dropshipping businesses' social media strategies while developing our strategy pack for dropshippers - here is what consistently drives success.

Content Type	Why It Works to Boost Your Dropshipping Business
Product Showcase Videos	High-quality videos demonstrating the features and benefits of your products can captivate potential customers and drive sales.
Unboxing Experiences	Sharing unboxing videos builds excitement and trust, showing customers exactly what they can expect when they order from you.
Customer Reviews	Positive reviews and testimonials from satisfied customers provide social proof, encouraging others to make a purchase.
Exclusive Discounts	Announcing limited-time offers and discounts can create urgency and attract new customers looking for deals.
User-Generated Content	Sharing content created by your customers (photos, reviews) engages your community and adds authenticity to your brand.
Influencer Collaborations	Partnering with influencers can introduce your products to a broader audience and build credibility.
Product Launch Announcements	Promoting new product launches can generate excitement and attract customers eager to try the latest offerings.
Seasonal Promotions	Highlighting seasonal products or holiday sales can attract customers looking for special deals during those times.
Interactive Content	Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to interact with your brand.
How-To Guides	Sharing tutorials and how-to guides for using your products can intrigue potential customers and demonstrate the value of your offerings.
Daily Deals	Regularly updating followers with daily deals keeps your brand top-of-mind and encourages spontaneous purchases.
Behind-the-Scenes Stories	Featuring stories about your team or the process behind your business creates a personal connection and humanizes your brand.
Product Tips	Sharing tips and tricks for getting the most out of your products can engage followers and add value to their purchase experience.
Sustainability Initiatives	Highlighting sustainable practices or eco-friendly products appeals to environmentally conscious consumers.
Customer Spotlights	Featuring loyal customers creates a sense of community and makes others want to be part of that group.
Contests and Giveaways	Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers.

Some dropshippers make 5x more profit than you!

We have studied the strategies of the best dropshippers in the world. Replicate them now!

How can dropshippers make great content on social media?

What to Prioritize

You probably know it already, but high-quality photos and videos of your products are essential.

People shop with their eyes first. Make sure the lighting is good, the products look appealing, and the presentation is inviting.

Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.

Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.

Show the real side of your dropshipping business. Behind-the-scenes photos, supplier stories, and customer shoutouts can create a personal connection with your audience.

If you want to keep your potential customers excited, highlight any special offers, new arrivals, or seasonal products. Make sure your followers know what’s new and exciting.

Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.

An example of our marketing pack for dropshippers

What Doesn’t Matter as Much

Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.

Also, don’t feel pressured to jump on every social media trend. Focus on what fits your dropshipping “image” and what your audience likes.

If you have a low budget to conduct marketing for your dropshipping business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for dropshippers.

How to Do It Fast and Efficient

First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.

Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.

Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.

Encourage customers to share their own photos and tag your dropshipping store. This is what we call “User-Generated Content”. Reposting these can save you time and build community.

Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.

Low-budget content ideas for dropshippers on social media

Our team has curated a list of highly specific, low-budget content ideas tailored for dropshippers, complete with practical tips to keep costs down and effectively leverage social media.

You might want to incorporate some of these ideas in the marketing plan of your dropshipping business.

Content Type	Tips to Make It More Affordable
Product Unboxing Videos	Use natural light and a clean background to film unboxing videos with your smartphone. Enhance the video with free editing apps like iMovie or OpenShot.
Customer Reviews	Encourage satisfied customers to leave a quick video review on their phone. Offer a small discount on their next purchase as a thank-you.
User-Generated Content	Motivate customers to share photos of their purchases by offering a monthly raffle for those who tag your store on Instagram.
DIY Product Tutorials	Film short, simple tutorials on how to use your products using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot.
Behind-the-Scenes Stories	Use Instagram Stories or Facebook Live to give a real-time look at your order fulfillment process or introduce your team during slow hours.
Product Highlight Posts	Design simple, eye-catching graphics for product highlights using free tools like Canva. Include a brief description and a high-quality photo.
Supplier Spotlights	Feature your suppliers with a casual photo and fun facts about their products. Use your smartphone and a natural setting.
Simple Polls and Questions	Engage followers with free Instagram or Facebook polls about their favorite products or suggestions for new items.
Collaborative Promotions	Partner with other dropshippers or influencers by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience.
Community Involvement Posts	Post photos and short stories about your participation in local charity events or partnerships with community organizations.
Customer Spotlights	Highlight loyal customers with their favorite products. Take a quick photo and share a short story about their experience with your store.
Product Photography	Create attractive product photos using inexpensive items like tablecloths, props, and natural light. Enhance photos with free apps like Snapseed or VSCO.
Sustainability Tips	Share eco-friendly practices such as using recyclable packaging. Create simple infographics with free tools like Canva.
Behind-the-Scenes Prep	Record short clips of the order preparation process, such as packing items or quality checks. Compile them into a quick video using free tools.
Simple Contests and Giveaways	Run social media contests where participants like, share, or tag friends to win a free product. Use prizes that are cost-effective like a small accessory.
Seasonal Product Posts	Highlight seasonal products using natural light and your smartphone camera. Share the story behind the product to add interest.

Copy the tactics of the best dropshippers in the world!

There are dropshippers that make way more money than you do. We have studied their tactics. Get them now!

Exceptionally creative and innovative content ideas specifically for dropshippers

Investing in high-quality social media content for your dropshipping business can be a game-changer. Many competitors might overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.

Content Type	Why It Could Bring a LOT of Customers
Unboxing Videos	Creating engaging unboxing videos of your products can generate excitement and trust, showing potential customers exactly what they can expect when they order from you.
Product Tutorials	Offering detailed tutorials on how to use your products can add value and help customers see the benefits, making them more likely to purchase.
Customer Testimonials	Sharing authentic testimonials from satisfied customers can build credibility and encourage new customers to trust your brand.
Behind-the-Scenes Content	Providing a look behind the scenes at your sourcing and shipping processes can build transparency and trust with your audience.
Limited-Time Offers	Creating urgency with limited-time offers or flash sales can drive quick purchases and attract new customers looking for a deal.
Influencer Collaborations	Partnering with influencers to showcase your products can introduce your brand to a wider audience and build social proof.
Interactive Polls and Q&A	Engaging your audience with interactive polls and Q&A sessions can make them feel involved and valued, increasing their loyalty to your brand.
Product Launch Events	Hosting virtual product launch events can create buzz and anticipation, making your audience eager to see what's new.
Eco-Friendly Initiatives	Promoting eco-friendly products and sustainable practices can attract environmentally conscious consumers and set your brand apart.
Seasonal Promotions	Offering seasonal promotions and themed product collections can keep your offerings fresh and relevant, encouraging repeat purchases.
Customer-Generated Content	Encouraging customers to share their own photos and videos using your products can create a sense of community and provide authentic content for your social media.
Live Product Demos	Hosting live product demonstrations can provide real-time interaction and answer potential customers' questions, making them more likely to buy.
Exclusive Discounts for Followers	Offering exclusive discounts to your social media followers can incentivize them to stay engaged and make purchases.
Story-Driven Posts	Sharing the story behind your brand, your products, or your journey can create an emotional connection with your audience.
Interactive Product Customization	Allowing customers to customize products through social media polls or interactive tools can make them feel involved and excited about their purchase.

Content that never works well for dropshippers on social media

Don't waste your time and resources on these strategies. We've seen many dropshippers make these mistakes, and they won't help you stand out from the competition or drive more sales for your business.

Content Type	Why It Never Works for Dropshipping	Do This Instead
Generic Stock Photos	They lack authenticity and can make your store appear unoriginal or untrustworthy.	Use real photos of your products, customer reviews, and unboxing experiences to create a genuine connection with your audience.
Overly Promotional Posts	Constantly pushing promotions can feel spammy and turn off followers.	Mix in engaging content like product tutorials, customer testimonials, and interactive posts to keep your audience interested.
Unrelated Content	Posting content that has nothing to do with your products or niche confuses followers and dilutes your brand.	Keep your content focused on your products, industry trends, and related topics to maintain relevance and interest.
Low-Quality Videos	Poorly shot or edited videos can reflect badly on your store's quality and professionalism.	Invest in basic video equipment or hire a freelancer to produce high-quality videos that showcase your products positively.
Political or Controversial Posts	These can alienate parts of your audience and lead to negative backlash.	Stick to neutral, positive content that focuses on your products, customer satisfaction, and your store's unique offerings.
Too Many Hashtags	Overusing hashtags can look desperate and reduce engagement by making posts look cluttered.	Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience.
Automated Replies and Messages	They can come off as impersonal and frustrate customers looking for genuine interaction.	Respond personally to comments and messages to show that you care about your customers and value their feedback.
Overly Staged Photos	Photos that look too perfect can seem inauthentic and less relatable.	Use natural lighting and casual settings to make your photos feel more genuine and inviting.
Constant Self-Promotion	Only talking about your store can bore followers and reduce engagement.	Share user-generated content, collaborate with influencers, and highlight customer stories to diversify your content.
Negative or Defensive Responses	Responding poorly to criticism can damage your reputation and discourage potential customers.	Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input.
Ignoring Social Media Trends	Being out of touch with current trends can make your store seem outdated and unappealing.	Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited.
Excessive Posting	Posting too frequently can overwhelm your followers and lead to unfollows.	Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates.
Complex or Confusing Promotions	Promotions that are hard to understand can frustrate customers and deter participation.	Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with.
Ignoring Comments and Messages	Not engaging with your audience can make them feel undervalued and reduce their loyalty.	Regularly respond to comments and messages to build a strong, interactive community around your store.

Make your dropshipping business more profitable

We have studied the strategies of the best dropshippers in the world. All their tactics are explained in our pack!

Why social media can be a big pay-off for your dropshipping business

We understand that as a dropshipper, you might feel hesitant about diving into social media marketing.

The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.

The day-to-day demands of running a dropshipping business are already overwhelming, leaving little time for additional tasks like social media.

It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.

That's why we've created a "marketing pack" specifically tailored for dropshippers like you.

Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your dropshipping business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small dropshipping businesses on social media.

We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your dropshipping business's visibility online.

With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.

Your dropshipping business could make more money!

Most dropshippers don't know how to grow their business. Let us teach you the right strategies.