![Drone Videography Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_41919990-ce8b-4bed-99d8-7e1dac8722ba.png?v=1715865605&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the top drone videography agencies use strategically to attract clients.
We understand that you're busy capturing stunning aerial footage and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your business.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for drone videography agencies.
Get the content idea list made for videography agency owners
A lot of videography agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a drone videography agency
We have meticulously analyzed numerous drone videography agencies' social media strategies to create our strategy pack for drone videography agencies - here is what consistently drives success.
| Content Type | Why It Works to Attract New Clients to Your Drone Videography Agency |
|---|---|
| Stunning Aerial Footage | High-quality, visually captivating aerial videos and photos showcase your expertise and can captivate potential clients, encouraging them to hire your services. |
| Behind-the-Scenes Clips | Sharing behind-the-scenes footage of your drone operations, including setup and piloting, builds trust and creates a connection with your audience. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to choose your agency for their videography needs. |
| Special Offers and Packages | Announcing limited-time offers, discounts, and special packages can attract new clients looking for deals on drone videography services. |
| User-Generated Content | Sharing content created by clients (videos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local businesses or influencers can introduce your agency to a broader, local audience. |
| Event Coverage Announcements | Promoting your coverage of upcoming events, such as weddings or corporate functions, can attract new clients interested in similar services. |
| Seasonal and Holiday Posts | Highlighting seasonal projects or holiday-themed videos can attract clients looking for special videography options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| Drone Operation Tips | Sharing tips and tricks for drone operation can engage followers who are drone enthusiasts and hobbyists. |
| Project Highlights | Regularly updating followers with highlights from recent projects keeps your agency top-of-mind and showcases your capabilities. |
| Behind-the-Scenes Team Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Technical Insights | Sharing insights into the technical aspects of drone videography can engage followers who are interested in the technology behind your services. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly projects appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some videography agencies make 5x more profit than you!
We have studied the strategies of the best videography agencies in the world. Replicate them now!
How can videography agency owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality drone footage is essential for showcasing your projects.
People are captivated by stunning aerial views. Make sure the lighting is optimal, the scenery is compelling, and the shots are smooth and professional.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “silent” account.
Show the real side of your drone videography agency. Behind-the-scenes footage, pilot stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special projects, events, or seasonal offers. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your agency’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your drone videography agency, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for drone videographers.
How to Do It Fast and Efficient
First, spend a few hours once a week capturing footage, editing videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A video on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own footage and tag your agency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Premiere Pro for video editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for videography agencies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for drone videography agencies, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your drone videography agency.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Drone Footage Teasers | Capture short, stunning clips during golden hour for natural lighting. Use free editing software like iMovie or OpenShot to enhance the footage. |
| Client Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a discount on their next project as a thank-you. |
| User-Generated Content | Encourage clients to share their drone footage by offering a monthly raffle for those who tag your agency on Instagram. |
| DIY Tutorial Videos | Film short tutorials on basic drone operations or editing tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your drone setup or introduce the team during shoots. |
| Project Highlights | Design simple, eye-catching graphics for recent projects using free tools like Canva. Include a brief description and a captivating still from the footage. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting during a shoot. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite types of drone shots or suggestions for new content. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon for drone services. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their favorite drone footage. Take a quick photo and share a short story about their experience with your agency. |
| Drone Setup Photos | Create attractive setups using inexpensive items like portable tables, backdrops, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using rechargeable batteries or minimizing travel. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the drone setup process, such as calibrating the drone or planning shots. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free drone shoot. Use prizes that are cost-effective like a free aerial photo session. |
| Seasonal Footage Posts | Highlight seasonal landscapes and events using natural light and your drone camera. Share the story behind the footage to add interest. |
Copy the tactics of the best videography agencies in the world!
There are videography agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for videography agencies
Investing in high-quality content for your drone videography agency might be worth it because many other agencies won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Behind-the-Scenes Footage | Sharing behind-the-scenes videos of your drone operations, including setup and piloting, can create transparency and trust, attracting clients who value professionalism. |
| Interactive 360° Aerial Tours | Offering interactive 360° aerial tours of properties or landscapes can provide a unique perspective and entice real estate agents, event planners, and tourism boards to hire your services. |
| Limited Edition Aerial Shots | Creating buzz with limited edition aerial shots of iconic locations or seasonal events can generate excitement and urgency, attracting new and repeat clients. |
| Client Testimonials | Featuring video testimonials from satisfied clients can build credibility and encourage potential clients to choose your agency for their drone videography needs. |
| AR Integration | Implementing augmented reality (AR) technology in your videos where clients can see a 3D representation of their projects can enhance the viewing experience and attract tech-savvy clients. |
| Themed Video Projects | Creating themed video projects, such as seasonal promotions or event highlights, can provide a unique and immersive experience, attracting clients looking for specialized content. |
| Drone Challenge Contests | Organizing drone challenge contests (e.g., best aerial shot of a specific location) can create viral moments, attracting competitive drone enthusiasts and spectators. |
| Collaborative Projects | Partnering with other local businesses or videographers to create collaborative projects can introduce your agency to new audiences and create a buzz in the community. |
| Story-Driven Videos | Sharing in-depth stories about the locations you film, the technology you use, or the personal journey of your team can create an emotional connection with clients. |
| Interactive Project Planning | Allowing clients to participate in the planning process via social media polls or virtual meetings can make them feel involved and eager to see the final product. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as using drones for environmental monitoring or sustainable filming practices, can attract environmentally conscious clients and media attention. |
| Mobile Drone Services | Operating a mobile drone service in different locations or at local events can expand your reach and attract new clients who may hire your agency for future projects. |
| Subscription Service | Offering a subscription service where clients receive monthly aerial footage or exclusive content can create a loyal client base. |
| Immersive Drone Workshops | Hosting workshops where clients can learn advanced drone piloting and videography techniques can attract drone enthusiasts and create a sense of exclusivity. |
| Flash Mob Aerial Shoots | Organizing flash mob aerial shoots in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for videography agencies on social media
Don't waste your time and resources on these strategies. We've seen many drone videography agencies make these mistakes, and they won't help you stand out from the competition or attract new clients for your business.
| Content Type | Why It Never Works for Drone Videography Agencies | Do This Instead |
|---|---|---|
| Generic Stock Footage | It lacks originality and can make your agency appear uncreative or unreliable. | Showcase your own drone footage to highlight your unique style and capabilities. |
| Overly Promotional Posts | Constantly pushing services can feel spammy and turn off potential clients. | Mix in engaging content like behind-the-scenes clips, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with drone videography confuses followers and dilutes your brand. | Keep your content focused on drone footage, industry news, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your agency's quality and professionalism. | Invest in high-quality equipment and editing software to produce stunning videos that showcase your expertise. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your drone services, client success stories, and industry advancements. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural settings and candid shots to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with other businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your agency seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your agency. |
Make your drone videography agency more profitable
We have studied the strategies of the best videography agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your drone videography agency
We understand that as a drone videography agency owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than specialized businesses like yours.
The day-to-day demands of running a drone videography agency are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for drone videography agencies like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your agency. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for drone videography businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your agency's visibility online.
With our marketing pack, you can invest in your agency's growth without feeling overwhelmed or uncertain.
Your drone videography agency could make more money!
Most videography agency owners don't know how to grow their business. Let us teach you the right strategies.
