![Doggie Daycare Center: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_019ef280-849a-4463-96ab-773133c0e4fc.png?v=1715865610&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best doggie daycare centers use strategically to attract pet owners.
We know you're busy running your daycare center and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new furry friends to your daycare.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for doggie daycare owners.
Get the content idea list made for daycare center owners
A lot of daycare centers manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a doggie daycare center
We have studied numerous doggie daycare centers' social media accounts when building our strategy pack for doggie daycares - here is what consistently works.
| Content Type | Why It Works to Get New Clients for Your Doggie Daycare |
|---|---|
| Adorable Dog Photos | High-quality, cute images of dogs playing and having fun can attract pet owners, making them want to bring their own dogs to your daycare. |
| Behind-the-Scenes Videos | Showcasing the daycare facilities, staff, and daily routines builds trust and creates a connection with potential clients. |
| Client Testimonials | Positive reviews and testimonials from satisfied pet owners provide social proof and encourage others to try your services. |
| Specials and Promotions | Announcing limited-time offers, discounts, and package deals can attract new clients looking for value. |
| User-Generated Content | Sharing content created by your clients (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local pet influencers or businesses can introduce your daycare to a broader, local audience. |
| Event Announcements | Promoting upcoming events, such as dog training sessions or pet adoption days, can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal activities or holiday-themed events can attract clients looking for special experiences for their pets during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit your daycare. |
| Pet Care Tips | Sharing tips and tricks for pet care can engage followers who are pet enthusiasts and build your authority in the field. |
| Daily Updates | Regularly updating followers with daily activities and highlights keeps your daycare top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the staff members creates a personal connection and humanizes your brand. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly products appeals to environmentally conscious pet owners. |
| Client Spotlights | Featuring regular clients and their pets creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some daycare centers make 5x more profit than you!
We have studied the strategies of the best daycare centers in the world. Replicate them now!
How can daycare center owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your furry clients are essential.
People fall in love with their eyes first. Make sure the lighting is good, the dogs look happy and healthy, and the environment is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. Pet owners appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your doggie daycare. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, events, or seasonal activities. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your doggie daycare “image” and what your audience likes.
If you have a low budget to conduct marketing for your doggie daycare, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for doggie daycare owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your doggie daycare. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for daycare centers on social media
Our team has created this list featuring very specific, low-budget content ideas tailored for doggie daycare centers, with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your doggie daycare center.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Pet Photos | Use natural light by positioning pets near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied pet owners to leave a quick video testimonial on their phone. Offer a free grooming session or a day of daycare as a thank-you. |
| User-Generated Content | Encourage pet owners to share photos of their dogs at your daycare by offering a monthly raffle for those who tag your center on Instagram. |
| DIY Training Videos | Film short, simple training tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily activities or introduce the team during slow hours. |
| Daily Activity Posts | Design simple, eye-catching graphics for daily activities using free tools like Canva. Include a brief description and a cute photo of the dogs. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the daycare. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite dog breeds or suggestions for new activities. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers and their dogs. Take a quick photo and share a short story about their experience at your daycare. |
| Homemade Pet Photos | Create attractive settings using inexpensive items like toys, blankets, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using biodegradable waste bags or eco-friendly cleaning products. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the daycare prep work, such as setting up play areas or preparing meals. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free day of daycare. Use prizes that are cost-effective like a free grooming session. |
| Seasonal Activity Posts | Highlight seasonal activities and events using natural light and your smartphone camera. Share the story behind the activity to add interest. |
Copy the tactics of the best daycare centers in the world!
There are daycare centers that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for daycare centers
Investing in high-quality social media content for your doggie daycare center can be a game-changer. Many other centers might not put in the effort, giving you a golden opportunity to stand out, capture pet owners' attention, and build a loyal community of happy dogs and their humans.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Live Puppy Play Sessions | Streaming live play sessions where pet owners can watch their dogs having fun can create a sense of trust and community, attracting a wider audience. |
| Virtual Facility Tours | Offering virtual 360° tours of your daycare, including play areas, rest zones, and grooming stations, can provide a unique behind-the-scenes experience and entice pet owners to visit in person. |
| Seasonal Themed Events | Hosting seasonal or holiday-themed events, like Halloween costume contests or Christmas parties, can generate excitement and bring in new and repeat clients. |
| Exclusive Training Sessions | Offering exclusive training sessions where pet owners can learn from professional trainers can create a memorable experience and encourage word-of-mouth referrals. |
| AR Pet Profiles | Implementing augmented reality (AR) technology in pet profiles where owners can see a 3D representation of their dogs can enhance the experience and attract tech-savvy clients. |
| Themed Playdates | Hosting themed playdates, such as breed-specific meetups or agility days, can provide a unique and immersive experience, attracting groups and special occasions. |
| Pet Talent Contests | Organizing pet talent contests (e.g., best trick or fastest fetch) can create viral moments, attracting competitive pet owners and spectators. |
| Collaborative Community Events | Partnering with local pet stores or veterinarians to host community events can introduce your daycare to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the dogs in your care, their backgrounds, or the personal journey of your staff can create an emotional connection with clients. |
| Interactive Activity Selection | Allowing pet owners to choose activities for their dogs via social media polls can make them feel involved and eager to see their pets enjoy the chosen activities. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as using sustainable pet products or implementing recycling programs, can attract environmentally conscious pet owners and media attention. |
| Mobile Pet Care Services | Operating a mobile pet care service in different locations or at local events can expand your reach and attract new clients who may visit your main daycare center later. |
| Pet Care Subscription Service | Offering a subscription service where clients receive monthly pet care packages or grooming kits can create a loyal customer base. |
| Immersive Pet Care Workshops | Hosting workshops where pet owners can learn advanced pet care techniques from your staff can attract pet enthusiasts and create a sense of exclusivity. |
| Flash Mob Pet Playdates | Organizing flash mob pet playdates in unexpected locations can create viral content and attract adventurous pet owners looking for unique experiences. |
Content that never works well for daycare centers on social media
Don't waste your time and resources on these ideas. We've seen many doggie daycare owners make these mistakes, and they won't help you stand out from the crowd or bring in new clients for your daycare center.
| Content Type | Why It Never Works for Doggie Daycares | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the daycare appear unoriginal or untrustworthy. | Use real photos of the dogs, staff, and facilities to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with dogs or the daycare confuses followers and dilutes your brand. | Keep your content focused on your daycare, dogs, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your daycare's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your daycare positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on dogs, community, and your daycare's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your daycare can bore followers and reduce engagement. | Share user-generated content, collaborate with local pet businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your daycare seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your daycare. |
Make your doggie daycare center more profitable
We have studied the strategies of the best daycare centers in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your doggie daycare center
We understand that as a doggie daycare center owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a doggie daycare are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for doggie daycare centers like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your doggie daycare. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small doggie daycare centers on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your daycare's visibility online.
With our marketing pack, you can invest in your doggie daycare's growth without feeling overwhelmed or uncertain.
Your doggie daycare center could make more money!
Most daycare center owners don't know how to grow their business. Let us teach you the right strategies.
