![Dog Obedience School: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-1_681fd514-aa35-4916-b094-0e560ac89687.png?v=1715865606&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best dog obedience schools use strategically to attract new clients and showcase their training success stories.
We understand that you're busy running your dog obedience school, and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your training sessions.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for dog obedience school owners.
Get the content idea list made for obedience school owners
A lot of obedience schools manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a dog obedience school
We have studied numerous dog obedience schools' social media accounts when building our strategy pack for dog obedience schools - here is what consistently works.
| Content Type | Why It Works to Attract New Clients to Your Dog Obedience School |
|---|---|
| Training Session Videos | Visually engaging videos of training sessions can demonstrate the effectiveness of your methods, encouraging potential clients to enroll their dogs. |
| Behind-the-Scenes Footage | Showcasing the trainers, facilities, and training processes builds trust and creates a connection with the audience. |
| Client Testimonials | Positive reviews and testimonials from satisfied dog owners provide social proof and encourage others to try your services. |
| Special Offers and Promotions | Announcing limited-time offers, discounts, and package deals can attract new clients looking for value. |
| User-Generated Content | Sharing content created by clients (photos, videos) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local pet stores or veterinarians can introduce your school to a broader, local audience. |
| Event Announcements | Promoting upcoming events, workshops, or special training sessions can attract new clients interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal training tips or holiday-themed classes can attract clients looking for special training options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to enroll. |
| Training Tips | Sharing training tips and tricks can engage dog owners who are looking to improve their dog's behavior and may lead them to seek professional help. |
| Daily Training Updates | Regularly updating followers with daily training progress keeps your school top-of-mind and encourages spontaneous enrollments. |
| Behind-the-Scenes Trainer Stories | Featuring stories about the trainers creates a personal connection and humanizes the brand. |
| Success Stories | Sharing success stories of dogs who have completed your training programs can inspire potential clients to enroll their own pets. |
| Sustainability Initiatives | Highlighting sustainable practices or community involvement appeals to environmentally conscious and socially responsible consumers. |
| Client Spotlights | Featuring regular clients and their dogs creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some obedience schools make 5x more profit than you!
We have studied the strategies of the best obedience schools in the world. Replicate them now!
How can obedience school owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your training sessions are essential.
People want to see results. Make sure the lighting is good, the dogs look happy and engaged, and the training environment is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your dog obedience school. Behind-the-scenes photos, trainer stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, events, or new training programs. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your dog obedience school’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your dog obedience school, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for dog obedience school owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your dog obedience school. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for obedience schools on social media
Our team has created this list featuring very specific, low-budget content ideas tailored for dog obedience schools, with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your dog obedience school.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Training Videos | Use natural light by filming sessions outdoors or near windows. Enhance videos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a free training session or a small gift as a thank-you. |
| User-Generated Content | Encourage clients to share photos or videos of their dogs' progress by offering a monthly raffle for those who tag your school on Instagram. |
| DIY Training Tips | Film short, simple training tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your training sessions or introduce the team during slow hours. |
| Training Success Posts | Design simple, eye-catching graphics for training success stories using free tools like Canva. Include a brief description and a heartwarming photo. |
| Trainer Spotlights | Feature trainers with a casual photo and fun facts about them. Use your smartphone and a natural setting in the training area. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their training challenges or suggestions for new classes. |
| Local Event Promotions | Collaborate with local pet events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients and their dogs. Take a quick photo and share a short story about their experience at your school. |
| Training Session Photos | Create attractive settings using inexpensive items like props and toys from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using biodegradable poop bags or promoting local pet products. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the training prep work, such as setting up equipment or preparing treats. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free training session. Use prizes that are cost-effective like a free consultation. |
| Seasonal Training Tips | Highlight seasonal training tips and activities using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best obedience schools in the world!
There are obedience schools that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for obedience schools
Investing in high-quality social media content for your dog obedience school can be a game-changer. Many other schools might not put in the effort, giving you a unique opportunity to stand out, capture attention, and build a dedicated community of dog owners.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Live Training Sessions | Hosting live or recorded training sessions where your trainers demonstrate techniques can create a sense of community and attract a global audience of dog owners eager to learn. |
| Interactive 360° Facility Tours | Offering virtual 360° tours of your training facility, including training areas and play zones, can provide a unique behind-the-scenes experience and entice people to enroll their dogs. |
| Limited Time Training Programs | Creating buzz with limited-time or seasonal training programs can generate excitement and urgency, attracting new and repeat clients. |
| Trainer’s Q&A Sessions | Offering exclusive Q&A sessions where clients can interact with trainers and get personalized advice can create a memorable experience and word-of-mouth referrals. |
| AR Training Guides | Implementing augmented reality (AR) technology in your training guides where clients can see 3D demonstrations of techniques can enhance the learning experience and attract tech-savvy dog owners. |
| Themed Training Events | Hosting themed training events, such as agility courses or obedience challenges, can provide a unique and immersive experience, attracting groups and special occasions. |
| Dog Trick Contests | Organizing dog trick contests (e.g., best trick in under a minute) can create viral moments, attracting competitive dog owners and spectators. |
| Collaborative Workshops | Partnering with other local pet experts or trainers to host workshops can introduce your school to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the success of your training programs, the backgrounds of your trainers, or the journeys of your clients can create an emotional connection with potential clients. |
| Interactive Training Polls | Allowing clients to choose training topics via social media polls can make them feel involved and eager to participate in the sessions they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as using sustainable training equipment or supporting local animal shelters, can attract environmentally conscious clients and media attention. |
| Mobile Training Pop-Ups | Operating a mobile training unit in different locations or at local events can expand your reach and attract new clients who may visit your main facility later. |
| Training Subscription Service | Offering a subscription service where clients receive monthly training tips and tools can create a loyal client base. |
| Immersive Training Workshops | Hosting workshops where clients can learn advanced training techniques from your trainers can attract dog enthusiasts and create a sense of exclusivity. |
| Flash Mob Training Sessions | Organizing flash mob training sessions in unexpected locations can create viral content and attract adventurous dog owners looking for unique experiences. |
Content that never works well for obedience schools on social media
Don't waste your time and resources on these strategies. We've seen many dog obedience schools make these mistakes, and they won't help you stand out from the competition or attract new clients for your training programs.
| Content Type | Why It Never Works for Dog Obedience Schools | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your school appear unoriginal or untrustworthy. | Use real photos of your training sessions, trainers, and dogs to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like training tips, success stories, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with dog training or your school confuses followers and dilutes your brand. | Keep your content focused on training techniques, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your school's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your training programs positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on dog training, community, and your school's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your school can bore followers and reduce engagement. | Share user-generated content, collaborate with local pet businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your school seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your dog obedience school. |
Make your dog obedience school more profitable
We have studied the strategies of the best obedience schools in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your dog obedience school
We understand that as a dog obedience school owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a dog obedience school are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for dog obedience school owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your dog obedience school. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small dog obedience schools on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your school's visibility online.
With our marketing pack, you can invest in your dog obedience school's growth without feeling overwhelmed or uncertain.
Your dog obedience school could make more money!
Most obedience school owners don't know how to grow their business. Let us teach you the right strategies.
