![Dog Breeder: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_dfa29719-3b5f-473b-b455-b64850a980d9.png?v=1715865700&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best dog breeders in the world use strategically to attract potential pet owners.
We know you're busy caring for your dogs and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new inquiries about your puppies.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for dog breeders.
Get the content idea list made for dog breeders
A lot of dog breeders manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a dog breeder
We have studied dozens of dog breeders’ social media accounts when building our strategy pack for dog breeders - here is what seems to always work.
| Content Type | Why It Works to Get New Clients for Your Dog Breeding Business |
|---|---|
| High-Quality Puppy Photos | Visually appealing images of puppies can make potential clients fall in love, encouraging them to reach out and inquire about availability. |
| Behind-the-Scenes Videos | Showcasing the breeding environment, care routines, and interactions with the puppies builds trust and creates a connection with the audience. |
| Client Testimonials | Positive reviews and testimonials from happy pet owners provide social proof and encourage others to choose your breeding services. |
| Special Offers and Promotions | Announcing limited-time offers, discounts, or special packages can attract new clients looking for a good deal. |
| User-Generated Content | Sharing content created by clients (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local pet stores, veterinarians, or influencers can introduce your breeding business to a broader, local audience. |
| Event Announcements | Promoting upcoming events like puppy meet-and-greets or training sessions can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal care tips or holiday-themed photos can attract clients looking for special content during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to interact with your brand. |
| Care Tips | Sharing tips on puppy care, training, and health can engage followers who are pet enthusiasts and potential clients. |
| Daily Updates | Regularly updating followers with daily activities or new litters keeps your breeding business top-of-mind and encourages inquiries. |
| Behind-the-Scenes Staff Stories | Featuring stories about the breeders and caretakers creates a personal connection and humanizes your brand. |
| Training Tips | Sharing training tips and tricks can engage followers who are interested in dog training and care. |
| Sustainability Initiatives | Highlighting sustainable breeding practices or eco-friendly products appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients and their pets creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some dog breeders make 5x more profit than you!
We have studied the strategies of the best dog breeders in the world. Replicate them now!
How can dog breeders make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your dogs are essential.
People fall in love with their eyes first. Make sure the lighting is good, the dogs look happy and healthy, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your breeding business. Behind-the-scenes photos, stories about the dogs, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, upcoming litters, or events. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
An example of our marketing pack for dog breeders
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your breeding business “image” and what your audience likes.
If you have a low budget to conduct marketing for your breeding business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for dog breeders.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your breeding business. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for dog breeders on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for dog breeders, with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your dog breeding business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Puppy Photos | Use natural light by positioning puppies near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied puppy owners to leave a quick video testimonial on their phone. Offer a small discount on future services as a thank-you. |
| User-Generated Content | Encourage customers to share photos of their puppies by offering a monthly raffle for those who tag your breeding business on Instagram. |
| DIY Training Videos | Film short, simple training tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily routines or introduce the team during slow hours. |
| New Litter Announcements | Design simple, eye-catching graphics for new litters using free tools like Canva. Include a brief description and adorable photos. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the breeding facility. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite dog breeds or suggestions for new services. |
| Local Event Promotions | Collaborate with local pet events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their puppies. Take a quick photo and share a short story about their experience with your breeding business. |
| Homemade Puppy Photos | Create attractive settings using inexpensive items like blankets, toys, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using natural cleaning products or sustainable pet supplies. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the daily care routines, such as feeding or grooming. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free grooming session. Use prizes that are cost-effective like a free toy. |
| Seasonal Puppy Posts | Highlight seasonal activities and tips using natural light and your smartphone camera. Share the story behind the activity to add interest. |
Copy the tactics of the best dog breeders in the world!
There are dog breeders that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for dog breeders
Investing in top-notch social media content for your dog breeding business might be worth it because many other breeders won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal community of dog lovers.
| Content Type | Why It Could Bring a LOT of Interest |
|---|---|
| Live Puppy Cams | Setting up live cameras in the puppy play areas can create a sense of connection and excitement, attracting a global audience eager to watch the puppies grow and play. |
| Virtual Kennel Tours | Offering virtual 360° tours of your kennel, including the living spaces and play areas, can provide a unique behind-the-scenes experience and build trust with potential buyers. |
| Exclusive Puppy Meet-and-Greets | Hosting virtual or in-person meet-and-greet events with your puppies can create a buzz and urgency, attracting new and repeat customers eager to meet their future pets. |
| Breeder’s Insight Sessions | Offering exclusive sessions where customers can interact with you and learn about the breeding process, puppy care, and training tips can create a memorable experience and word-of-mouth. |
| AR Puppy Profiles | Implementing augmented reality (AR) technology in your puppy profiles where customers can see a 3D representation of the puppies can enhance the selection experience and attract tech-savvy buyers. |
| Themed Puppy Playdates | Hosting themed puppy playdates, such as holiday-themed events or breed-specific gatherings, can provide a unique and immersive experience, attracting groups and special occasions. |
| Puppy Training Challenges | Organizing puppy training challenges (e.g., teaching a new trick in a week) can create viral moments, attracting competitive pet owners and spectators. |
| Collaborative Pet Events | Partnering with other local pet businesses or trainers to host events can introduce your kennel to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your breeding practices, the lineage of your dogs, or the personal journey of your breeding career can create an emotional connection with customers. |
| Interactive Puppy Naming | Allowing customers to participate in naming new litters via social media polls can make them feel involved and eager to follow the puppies they helped name. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable breeding practices or eco-friendly pet products, can attract environmentally conscious consumers and media attention. |
| Mobile Puppy Meetups | Operating a mobile puppy meetup in different locations or at local events can expand your reach and attract new customers who may visit your kennel later. |
| Puppy Care Subscription Service | Offering a subscription service where customers receive monthly puppy care tips, training guides, and product recommendations can create a loyal customer base. |
| Immersive Puppy Care Workshops | Hosting workshops where customers can learn advanced puppy care techniques from you can attract pet enthusiasts and create a sense of exclusivity. |
| Flash Mob Puppy Playdates | Organizing flash mob puppy playdates in unexpected locations can create viral content and attract adventurous pet owners looking for unique experiences. |
Content that never works well for dog breeders on social media
Don't waste your time and resources on these ideas. We've seen many dog breeders make these mistakes, and they won't help you stand out from the crowd or bring in new clients for your breeding business.
| Content Type | Why It Never Works for Dog Breeders | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your breeding business appear unoriginal or untrustworthy. | Use real photos of your dogs, puppies, and facilities to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with dogs or breeding confuses followers and dilutes your brand. | Keep your content focused on your dogs, breeding practices, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your breeding business's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your dogs positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on dogs, community, and your breeding business's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your breeding business can bore followers and reduce engagement. | Share user-generated content, collaborate with local pet businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your breeding business seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your breeding business. |
Make your dog breeding business more profitable
We have studied the strategies of the best dog breeders in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your dog breeding business
We understand that as a dog breeder, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a dog breeding business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for dog breeders like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your dog breeding business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small dog breeders on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your dog breeding business's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your dog breeding business could make more money!
Most dog breeders don't know how to grow their business. Let us teach you the right strategies.
