![DIY Online Store: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_0ad639a5-dc6b-415c-8750-0bcba4ad06df.png?v=1715865667&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best home improvement and DIY tools e-commerce sites use strategically to attract customers.
We know you're busy managing your online store and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your site.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for e-commerce owners.
Get the content idea list made for DIY online shop owners
A lot of DIY online shops manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a home improvement and DIY tools e-commerce site
We have studied dozens of home improvement and DIY tools e-commerce sites when building strategy pack for home improvement businesses - here is what seems to always work.
| Content Type | Why It Works to Get New Customers for Your Home Improvement and DIY Tools E-commerce Site |
|---|---|
| High-Quality Product Photos | Visually appealing images of tools and completed projects can attract potential customers, encouraging them to make a purchase. |
| How-To Videos | Showcasing step-by-step guides and tutorials builds trust and provides value, making customers more likely to buy the tools needed for their projects. |
| Customer Reviews | Positive reviews and testimonials from real customers provide social proof and encourage others to buy from your site. |
| Special Offers and Discounts | Announcing limited-time offers, discounts, and bundle deals can attract new customers looking for bargains. |
| User-Generated Content | Sharing content created by customers (project photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your e-commerce site to a broader, local audience. |
| Event Announcements | Promoting upcoming workshops, webinars, or DIY challenges can attract new visitors interested in learning and participating. |
| Seasonal and Holiday Posts | Highlighting seasonal projects or holiday-themed DIY ideas can attract customers looking for special tools and materials during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit your site. |
| Project Ideas and Plans | Sharing detailed project plans and ideas can intrigue DIY enthusiasts and motivate them to purchase the necessary tools and materials from your site. |
| Daily Deals Updates | Regularly updating followers with daily deals keeps your e-commerce site top-of-mind and encourages spontaneous purchases. |
| Behind-the-Scenes Staff Stories | Featuring stories about the staff members creates a personal connection and humanizes the brand. |
| Tool Maintenance Tips | Sharing tips and tricks for maintaining tools can engage followers who are DIY enthusiasts and professionals. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly products appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers and their projects creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some DIY online shops make 5x more profit than you!
We have studied the strategies of the best DIY online shops in the world. Replicate them now!
How can DIY online shop owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your DIY tools and home improvement projects are essential.
People shop with their eyes first. Make sure the lighting is good, the tools look pristine, and the presentation is clear and inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your business. Behind-the-scenes photos, staff stories, and customer project shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, new tool arrivals, or seasonal promotions. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your business “image” and what your audience likes.
If you have a low budget to conduct marketing for your e-commerce site, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for e-commerce owners.
How to Do It Fast and Efficiently
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own project photos and tag your business. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for DIY online shops on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for home improvement and DIY tools e-commerce sites, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your e-commerce site.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Tool Photos | Utilize natural light by photographing tools near windows during the day. Enhance images with free apps like Snapseed or VSCO. |
| Customer Testimonials | Encourage satisfied customers to leave a quick video testimonial on their phone. Offer a small discount or free shipping as a thank-you. |
| User-Generated Content | Motivate customers to share their DIY projects by offering a monthly raffle for those who tag your e-commerce site on Instagram. |
| DIY Project Videos | Film short, simple DIY project tutorials using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your warehouse or introduce the team during slower periods. |
| Daily Deal Posts | Create simple, eye-catching graphics for daily deals using free tools like Canva. Include a brief description and a high-quality photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite tools or suggestions for new products. |
| Local Event Promotions | Collaborate with local DIY events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite DIY projects. Take a quick photo and share a short story about their experience with your products. |
| Home Project Photos | Create attractive settings using inexpensive items like tablecloths, props, and tools from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as recycling materials or using energy-efficient tools. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the preparation work, such as assembling tool kits or packaging orders. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free tool or discount. Use prizes that are cost-effective like a free accessory. |
| Seasonal Project Posts | Highlight seasonal DIY projects using natural light and your smartphone camera. Share the story behind the project to add interest. |
Copy the tactics of the best DIY online shops in the world!
There are DIY online shops that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for DIY online shops
Investing in high-quality social media content for your home improvement and DIY tools e-commerce site can be a game-changer. Many competitors might overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| DIY Project Tutorials | Creating detailed video tutorials for various DIY projects can help customers see the value of your tools and inspire them to take on new projects, driving sales. |
| Interactive 360° Tool Demos | Offering virtual 360° demos of your tools in action can provide a comprehensive view of their features and benefits, making it easier for customers to make informed purchasing decisions. |
| Limited Edition Tool Kits | Introducing limited edition or seasonal tool kits can create excitement and urgency, encouraging customers to buy before they miss out. |
| Expert Q&A Sessions | Hosting live Q&A sessions with home improvement experts can provide valuable insights and build trust with your audience, making them more likely to purchase from you. |
| AR Tool Integration | Implementing augmented reality (AR) technology to allow customers to visualize how tools will look and function in their space can enhance the shopping experience and attract tech-savvy buyers. |
| Themed DIY Challenges | Organizing themed DIY challenges, such as building a birdhouse or creating a garden bench, can engage your community and showcase the versatility of your tools. |
| Tool Performance Contests | Hosting contests where customers can showcase their projects using your tools can create viral moments and attract both participants and spectators. |
| Collaborative Workshops | Partnering with local DIY influencers or experts to host workshops can introduce your brand to new audiences and create buzz in the community. |
| Story-Driven Social Media Posts | Sharing stories about the development of your tools, the craftsmen behind them, or customer success stories can create an emotional connection with your audience. |
| Interactive Tool Selection | Allowing customers to vote on new tool designs or features via social media polls can make them feel involved and eager to purchase the final product. |
| Eco-Friendly Initiatives | Promoting eco-friendly initiatives, such as sustainable materials or energy-efficient tools, can attract environmentally conscious consumers and media attention. |
| Pop-Up Tool Demonstrations | Operating pop-up tool demonstration events in different locations or at local fairs can expand your reach and attract new customers who may visit your online store later. |
| Subscription Tool Service | Offering a subscription service where customers receive monthly tool kits and project ideas can create a loyal customer base and steady revenue stream. |
| Immersive DIY Workshops | Hosting workshops where customers can learn advanced DIY techniques from experts can attract enthusiasts and create a sense of exclusivity. |
| Flash Sale Events | Organizing flash sale events with limited-time discounts on popular tools can create urgency and attract bargain hunters looking for great deals. |
Content that never works well for DIY online shops on social media
Don't waste your time and resources on these strategies. We've seen many home improvement and DIY tools e-commerce sites make these mistakes, and they won't help you stand out from the competition or attract new customers to your store.
| Content Type | Why It Never Works for E-commerce | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your store appear unoriginal or untrustworthy. | Use real photos of your tools, DIY projects, and satisfied customers to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like DIY tutorials, customer success stories, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with home improvement or tools confuses followers and dilutes your brand. | Keep your content focused on DIY projects, tool reviews, and home improvement tips to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your store's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your products positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on DIY projects, community, and your store's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your store can bore followers and reduce engagement. | Share user-generated content, collaborate with DIY influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your store seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your store. |
Make your home improvement DIY e-commerce store more profitable
We have studied the strategies of the best DIY online shops in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your home improvement DIY e-commerce store
We understand that as a home improvement and DIY tools e-commerce business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running an e-commerce site are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for home improvement and DIY tools e-commerce businesses like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your e-commerce site. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small e-commerce businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your e-commerce site's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your home improvement DIY e-commerce store could make more money!
Most DIY online shop owners don't know how to grow their business. Let us teach you the right strategies.
