Day Care Marketing Budget Estimator

If you own a day care, marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or not enough. To help you make informed decisions, we’ve created a free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for day care owners

1. What is your day care’s location type?

Small-town or lower-competition area Large city or high-competition area

Highly competitive urban areas often require more extensive marketing efforts to stand out among other day cares.

2. Do you offer online enrollment or a digital scheduling system?

No Yes

Providing online enrollment or digital tools may require additional budget for website development and maintenance.

3. What type of marketing content do you plan to prioritize?

Educational videos Parent testimonials Behind-the-scenes (classroom or facility tours) Staff interviews or spotlights Promotional materials or offers

More complex or polished content (like high-quality videos or comprehensive testimonials) can increase production costs.

4. On how many social platforms do you want to maintain a presence?

2

Facebook, Instagram, and TikTok are popular choices for day cares to showcase daily activities. The more platforms, the more resources required.

5. Are you planning to hire a dedicated marketing manager or coordinator?

Yes No

Running a day care can be time-intensive. A dedicated manager adds costs but ensures consistent promotion and engagement.

6. How would you describe your day care’s positioning?

High-end / premium (special programs, organic meals, etc.) Mid-range (competitive pricing with quality facilities) Budget-friendly / community-focused Specialized / alternative education approach

Premium day cares often need more polished branding and marketing. Budget-friendly ones can sometimes opt for simpler approaches.

7. How intensively do you plan to invest in paid online ads?

5

A higher level indicates more spending on Google Ads, Facebook Ads, or local media ads.

8. Do you partner with local businesses or schools for events and programs?

No Yes

Collaborating with nearby organizations may require additional outreach, marketing materials, and networking efforts.

9. How frequently do you run special promotions or enrollment offers?

Occasionally Regularly

Centers offering frequent enrollment discounts or special deals typically spend more on advertising to spread the word.

10. Do you plan to collaborate with local parenting influencers or child education experts?

No Yes

Working with community influencers can help boost visibility but requires a dedicated marketing budget.

11. What is your approximate monthly revenue? ($) Many childcare centers allocate around 5% of revenue for marketing. We’ll start with 5% and adjust according to your answers.

12. Have you checked our marketing pack for day care centers?

No Yes

Our marketing pack helps you allocate your budget precisely, avoid mistakes, and focus on child care–specific marketing strategies that truly work.

Calculate My Budget