![Dance Studio: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_138a0b7e-b69d-40ae-a560-50f2c976b3af.png?v=1715865612&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best dance studios in the world use strategically to attract new students.
We know you're busy running your dance studio and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new students to your classes.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for dance studio owners.
Get the content idea list made for dance studio owners
A lot of dance studios manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a dance studio
We have studied dozens of dance studios' social media accounts when building our strategy pack for dance studios - here is what seems to always work.
| Content Type | Why It Works to Get New Students in Your Dance Studio |
|---|---|
| High-Quality Dance Videos | Visually stunning videos of dance performances can captivate potential students, inspiring them to join the studio. |
| Behind-the-Scenes Footage | Showcasing rehearsals, instructor interactions, and class preparations builds trust and creates a connection with the audience. |
| Student Testimonials | Positive reviews and testimonials from current students provide social proof and encourage others to enroll in classes. |
| Special Offers and Promotions | Announcing limited-time offers, discounts, and free trial classes can attract new students looking for deals. |
| User-Generated Content | Sharing content created by students (videos, photos) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the dance studio to a broader, local audience. |
| Event Announcements | Promoting upcoming recitals, workshops, or special dance nights can attract new students interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal classes or holiday-themed dance events can attract students looking for special activities during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to join classes. |
| Dance Tutorials | Sharing short dance tutorials can intrigue dance enthusiasts and motivate them to learn more at the studio. |
| Class Schedule Updates | Regularly updating followers with class schedules keeps the studio top-of-mind and encourages spontaneous sign-ups. |
| Instructor Spotlights | Featuring stories about the instructors creates a personal connection and humanizes the brand. |
| Dance Tips and Techniques | Sharing tips and techniques from instructors can engage followers who are dance enthusiasts and aspiring dancers. |
| Sustainability Initiatives | Highlighting sustainable practices or community involvement appeals to socially conscious consumers. |
| Student Spotlights | Featuring regular students creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into students. |
Some dance studios make 5x more profit than you!
We have studied the strategies of the best dance studios in the world. Replicate them now!
How can dance studio owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your dance classes and performances are essential.
People are captivated by visuals first. Make sure the lighting is good, the dancers look energetic, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your dance studio. Behind-the-scenes photos, instructor stories, and student shoutouts can create a personal connection with your audience.
If you want to keep your potential students excited, highlight any special offers, events, or seasonal classes. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new students.
An example of our marketing pack for dance studio owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your dance studio’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your dance studio, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for dance studio owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A video on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage students to share their own photos and tag your dance studio. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for dance studios on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for dance studios, complete with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your dance studio.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Dance Videos | Use natural light by filming near windows during daytime. Enhance videos with free apps like Snapseed or VSCO. |
| Student Testimonials | Ask satisfied students to leave a quick video testimonial on their phone. Offer a free class or merchandise as a thank-you. |
| User-Generated Content | Encourage students to share their dance videos by offering a monthly raffle for those who tag your studio on Instagram. |
| DIY Dance Tutorials | Film short, simple dance tutorials using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily classes or introduce the instructors during slow hours. |
| Class Highlight Posts | Design simple, eye-catching graphics for class highlights using free tools like Canva. Include a brief description and an engaging photo or video. |
| Instructor Spotlights | Feature instructors with a casual photo and fun facts about them. Use your smartphone and a natural setting in the studio. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite dance styles or suggestions for new classes. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Student Spotlights | Highlight dedicated students with their favorite dance moves. Take a quick photo and share a short story about their experience at your studio. |
| Homemade Dance Props | Create attractive dance props using inexpensive items like fabric, ribbons, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using reusable water bottles or eco-friendly dancewear. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of class prep work, such as setting up the studio or warming up. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free class. Use prizes that are cost-effective like a free dance session. |
| Seasonal Dance Posts | Highlight seasonal dance themes or events using natural light and your smartphone camera. Share the story behind the dance to add interest. |
Copy the tactics of the best dance studios in the world!
There are dance studios that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for dance studios
Investing in top-notch social media content for your dance studio might be worth it because many other studios won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal community of dancers.
| Content Type | Why It Could Bring a LOT of Students |
|---|---|
| Virtual Dance Classes | Hosting live or recorded virtual dance classes where your instructors teach various dance styles can create a sense of community and attract a global audience. |
| Interactive 360° Studio Tours | Offering virtual 360° tours of your dance studio, including practice rooms and performance spaces, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Limited Edition Workshops | Creating buzz with limited edition or seasonal dance workshops available for a short time can generate excitement and urgency, attracting new and repeat students. |
| Instructor Spotlight Sessions | Offering exclusive sessions where students can interact with their favorite instructors can create a memorable experience and word-of-mouth. |
| AR Dance Tutorials | Implementing augmented reality (AR) technology in your dance tutorials where students can see a 3D representation of dance moves can enhance the learning experience and attract tech-savvy dancers. |
| Themed Dance Events | Hosting themed dance events, such as a 1920s Gatsby night or a salsa fiesta, can provide a unique and immersive experience, attracting groups and special occasions. |
| Dance Challenge Contests | Organizing dance challenge contests (e.g., a dance-off or choreography challenge) can create viral moments, attracting competitive dancers and spectators. |
| Collaborative Dance Performances | Partnering with other local dance studios or artists to host collaborative performances can introduce your studio to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of dance styles, the journey of your instructors, or the personal growth of your students can create an emotional connection with your audience. |
| Interactive Choreography Selection | Allowing students to choose choreography for a performance via social media polls can make them feel involved and eager to participate in the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable dancewear or zero-waste events, can attract environmentally conscious dancers and media attention. |
| Pop-Up Dance Classes | Operating pop-up dance classes in different locations or at local events can expand your reach and attract new students who may visit your main studio later. |
| Choreography Subscription Service | Offering a subscription service where students receive monthly choreography and practice tips can create a loyal student base. |
| Immersive Dance Workshops | Hosting workshops where students can learn advanced dance techniques from your instructors can attract dance enthusiasts and create a sense of exclusivity. |
| Flash Mob Dance Performances | Organizing flash mob dance events in unexpected locations can create viral content and attract adventurous dancers looking for unique experiences. |
Content that never works well for dance studios on social media
Don't waste your time and resources on these ideas. We've seen many dance studio owners make these mistakes, and they won't help you stand out from the crowd or bring in new students for your studio.
| Content Type | Why It Never Works for Dance Studios | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the studio appear unoriginal or untrustworthy. | Use real photos of your classes, instructors, and students to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, student testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with dance or the studio confuses followers and dilutes your brand. | Keep your content focused on your classes, events, dance tips, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your studio's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your studio positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on dance, community, and your studio's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your students and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your studio can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential students. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your studio seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your studio. |
Make your dance studio more profitable
We have studied the strategies of the best dance studios in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your dance studio
We understand that as a dance studio owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a dance studio are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for dance studio owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your dance studio. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small dance studios on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your dance studio's visibility online.
With our marketing pack, you can invest in your dance studio's growth without feeling overwhelmed or uncertain.
Your dance studio could make more money!
Most dance studio owners don't know how to grow their business. Let us teach you the right strategies.
