![Dance Academy: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_ced78f29-03ca-4c76-9cef-5f78a982d46e.png?v=1715865649&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best dance academies in the world use strategically to attract new students.
We know you're busy running your dance academy and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new students to your classes.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for dance academy owners.
Get the content idea list made for dance academy owners
A lot of dance academies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a dance academy
We have studied dozens of dance academies' social media accounts when building our strategy pack for dance academies - here is what seems to always work.
| Content Type | Why It Works to Attract New Students to Your Dance Academy |
|---|---|
| Performance Videos | High-quality videos of performances showcase the talent and skill level of your students, inspiring potential students to join. |
| Behind-the-Scenes Footage | Showing rehearsals, costume fittings, and class preparations builds trust and creates a connection with the audience. |
| Student Testimonials | Positive reviews and testimonials from current students and parents provide social proof and encourage others to enroll. |
| Special Classes and Workshops | Announcing limited-time workshops, masterclasses, and special sessions can attract new students looking for unique learning opportunities. |
| User-Generated Content | Sharing content created by students and parents (photos, videos) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the academy to a broader, local audience. |
| Event Announcements | Promoting upcoming recitals, competitions, or open houses can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal performances or holiday-themed classes can attract students looking for special activities during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to join. |
| Choreography Shares | Sharing snippets of popular dance routines can intrigue dance enthusiasts and motivate them to learn the full routine at the academy. |
| Class Schedule Updates | Regularly updating followers with class schedules keeps the academy top-of-mind and encourages spontaneous sign-ups. |
| Instructor Spotlights | Featuring stories about the instructors creates a personal connection and humanizes the brand. |
| Dance Tips and Tricks | Sharing tips and tricks from instructors can engage followers who are dance enthusiasts and aspiring dancers. |
| Sustainability Initiatives | Highlighting sustainable practices or community involvement appeals to socially conscious consumers. |
| Student Spotlights | Featuring regular students creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into students. |
Some dance academies make 5x more profit than you!
We have studied the strategies of the best dance academies in the world. Replicate them now!
How can dance academy owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your dance classes and performances are essential.
People are captivated by visuals first. Make sure the lighting is good, the dancers look energetic, and the choreography is engaging.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your dance academy. Behind-the-scenes photos, instructor stories, and student shoutouts can create a personal connection with your audience.
If you want to keep your potential students excited, highlight any special workshops, events, or seasonal performances. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new students.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your dance academy’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your dance academy, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for dance academy owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A video on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage students to share their own photos and tag your dance academy. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for dance academies on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for dance academies, complete with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your dance academy.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Dance Videos | Use natural light by filming near windows during daytime. Enhance videos with free apps like Snapseed or VSCO. |
| Student Testimonials | Ask satisfied students or parents to leave a quick video testimonial on their phone. Offer a free class or merchandise as a thank-you. |
| User-Generated Content | Encourage students to share their dance videos by offering a monthly raffle for those who tag your academy on Instagram. |
| DIY Dance Tutorials | Film short, simple dance tutorials using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily classes or introduce the instructors during slow hours. |
| Class Highlights | Design simple, eye-catching graphics for class highlights using free tools like Canva. Include a brief description and a captivating photo or video. |
| Instructor Spotlights | Feature instructors with a casual photo and fun facts about them. Use your smartphone and a natural setting in the studio. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite dance styles or suggestions for new classes. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Student Spotlights | Highlight dedicated students with their favorite dance moves. Take a quick photo and share a short story about their experience at your academy. |
| Studio Photos | Create attractive settings using inexpensive items like decorations, props, and lighting from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as recycling dancewear or using energy-efficient lighting. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of class preparations, such as setting up the studio or warming up. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free class. Use prizes that are cost-effective like a free dance session. |
| Seasonal Dance Posts | Highlight seasonal dance styles or events using natural light and your smartphone camera. Share the story behind the dance to add interest. |
Copy the tactics of the best dance academies in the world!
There are dance academies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for dance academies
Investing in top-notch social media content for your dance academy might be worth it because many other places won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal community of dance enthusiasts.
| Content Type | Why It Could Bring a LOT of Students |
|---|---|
| Virtual Dance Classes | Hosting live or recorded virtual dance classes where your instructors teach viewers popular dance routines can create a sense of community and attract a global audience. |
| Interactive 360° Studio Tours | Offering virtual 360° tours of your dance studio, including practice rooms and performance spaces, can provide a unique behind-the-scenes experience and entice people to join in person. |
| Limited Edition Workshops | Creating buzz with limited edition or seasonal dance workshops available for a short time can generate excitement and urgency, attracting new and repeat students. |
| Instructor’s Spotlight | Offering an exclusive experience where students can have one-on-one sessions with renowned instructors can create a memorable experience and word-of-mouth. |
| AR Dance Tutorials | Implementing augmented reality (AR) technology in your dance tutorials where students can see a 3D representation of dance moves can enhance the learning experience and attract tech-savvy students. |
| Themed Dance Events | Hosting themed dance events, such as a salsa night or a hip-hop battle, can provide a unique and immersive experience, attracting groups and special occasions. |
| Dance Challenge Contests | Organizing dance challenge contests (e.g., best freestyle in under a minute) can create viral moments, attracting competitive dancers and spectators. |
| Collaborative Dance Performances | Partnering with other local dance groups or academies to host collaborative performances can introduce your academy to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of dance styles, the journey of your instructors, or the personal growth of your students can create an emotional connection with your audience. |
| Interactive Choreography Selection | Allowing students to choose dance moves for a custom routine via social media polls can make them feel involved and eager to try the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable dancewear or zero-waste events, can attract environmentally conscious students and media attention. |
| Pop-Up Dance Classes | Operating pop-up dance classes in different locations or at local events can expand your reach and attract new students who may join your main academy later. |
| Choreography Subscription Service | Offering a subscription service where students receive monthly choreography and practice tips can create a loyal student base. |
| Immersive Dance Workshops | Hosting workshops where students can learn advanced dance techniques from your instructors can attract dance enthusiasts and create a sense of exclusivity. |
| Flash Mob Dance Experiences | Organizing flash mob dance events in unexpected locations can create viral content and attract adventurous dancers looking for unique experiences. |
Content that never works well for dance academies on social media
Don't waste your time and resources on these ideas. We've seen many dance academy owners make these mistakes, and they won't help you stand out from the crowd or bring in new students for your academy.
| Content Type | Why It Never Works for Dance Academies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the academy appear unoriginal or untrustworthy. | Use real photos of your classes, instructors, and students to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, student testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with dance or the academy confuses followers and dilutes your brand. | Keep your content focused on your classes, events, dance tips, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your academy's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your academy positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on dance, community, and your academy's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate potential students looking for genuine interaction. | Respond personally to comments and messages to show that you care about your students and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your academy can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential students. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your academy seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate potential students and deter participation. | Offer simple, clear, and straightforward promotions that are easy for students to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your academy. |
Make your dance academy more profitable
We have studied the strategies of the best dance academies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your dance academy
We understand that as a dance academy owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a dance academy are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for dance academy owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your dance academy. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small dance academies on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your dance academy's visibility online.
With our marketing pack, you can invest in your dance academy's growth without feeling overwhelmed or uncertain.
Your dance academy could make more money!
Most dance academy owners don't know how to grow their business. Let us teach you the right strategies.
