![Custom Jewelry Designer: use SEO so everyone can find you on internet [SEO checklist]](http://onlineyougrow.com/cdn/shop/articles/cov-seo-checklist-4_f03bc76d-15ea-49dc-81c7-025acc6b405d.png?v=1715867534&width=1100)
SEO isn't just for tech giants and e-commerce sites—it's a powerful tool that the most successful custom jewelry designers use strategically to attract clients.
We understand that you're busy crafting unique pieces and the thought of optimizing your website might feel like an added burden.
But here's the thing: you don't need to be an SEO expert or spend a fortune to make it work. Just a few simple steps can significantly improve your online visibility and bring more clients to your business.
To assist you, we have created a free SEO checklist - also, for a comprehensive action plan, please check our pack of marketing tactics and strategies for custom jewelry designers.
Get the SEO checklist made for jewelry designers
The best jewelry designers rank first on Google. Here is a free tool to to get you started.
What is SEO for jewelry designers exactly?
Simply put, SEO is all about making your custom jewelry design business’s website more attractive to search engines like Google.
When someone searches for "custom engagement rings in [Your Town]" or "unique handmade jewelry," SEO helps your business show up in the results. The goal is to get your website higher up on the search results page so more people can find and visit your jewelry design studio.
Why is SEO Important for Custom Jewelry Designers?
SEO is incredibly important for custom jewelry designers, and here’s why:
- Increased Online Visibility:
The higher your website ranks on search engines, the more people will see it. This means more potential clients discovering your unique jewelry designs online, especially when they're looking for custom pieces.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "bespoke jewelry near me" and finding your studio right at the top!
- Attracting More Local Customers:
SEO isn't just about getting anyone to your site—it's about getting the right people. Local SEO helps ensure that when someone nearby searches for custom jewelry, your business pops up. This means more foot traffic and more clients commissioning your designs.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your custom jewelry design business:
On-Page SEO
This involves making sure the content on your website is optimized. It includes things like:
- Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if you specialize in engagement rings, make sure you use phrases like "custom engagement rings" or "handmade wedding bands" on your site.
- Content Quality:
Providing useful, engaging, and fresh content about your jewelry designs. Share your portfolio, client testimonials, upcoming collections, and stories about your design process and inspirations.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Discover exquisite custom jewelry at [Your Business Name], the top-rated jewelry designer in [Your Town]."
Off-Page SEO
This focuses on actions taken outside your website to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from fashion bloggers, local news sites, or industry publications.
- Social Media:
Being active on social media with your jewelry design page can drive traffic to your site and improve your online presence. Share your latest designs, client stories, and behind-the-scenes looks at your creative process to engage with your audience.
Technical SEO
This ensures your website meets the technical requirements of search engines:
- Site Speed:
Making sure your website loads quickly. No one likes to wait, especially potential clients eager to see your designs!
- Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people search for custom jewelry on their phones while on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have an online store or booking system for consultations.
Some jewelry designers make 5x more profit than you!
We have studied the strategies of the best jewelry designers in the world. Replicate them now!
Which keywords should you target for your custom jewelry design service?
Custom jewelry designers, like you, must target specific keywords in SEO because it helps your website appear in search results when potential customers look for the type of jewelry or custom design services you offer. This increases the chances that people will find and choose your unique creations.
For example, if you specialize in bespoke engagement rings, targeting keywords like "custom engagement rings" or "bespoke jewelry designer near me" helps attract customers searching for those terms. This makes it easier for people interested in personalized jewelry to find your services online.
Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for custom jewelry designers.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best custom jewelry designer in [Your City] | High | Optimize your website with high-quality images of your designs, gather customer testimonials, list on local directories, and use local SEO strategies. |
| Where to buy custom engagement rings | Medium | Create blog posts or pages on your website highlighting your custom engagement rings, use keywords naturally in content, and engage with local wedding bloggers. |
| Jewelry designer near me | Medium | Use beautiful imagery of your design process, gather positive customer reviews, and ensure your Google My Business profile is complete. |
| Best place for custom jewelry in [Your City] | Medium | Feature specific types of custom jewelry prominently on your website (e.g., necklaces, bracelets), use local SEO tactics, and promote specials on social media. |
| [Your Style] jewelry designer in [Your City] | High | Highlight unique aspects of your design style, create SEO-friendly content about your pieces, and engage with the local community online. |
| Top-rated custom jewelry designer near me | High | Encourage satisfied customers to leave positive reviews, optimize your website for mobile, and ensure accurate information on local listings. |
| Affordable custom jewelry in [Your City] | Low | Highlight affordable options and specials on your website, use keywords related to value, and promote deals on social media. |
| Where to find bespoke jewelry near me | Medium | Use local SEO strategies, create content around popular custom pieces, and ensure your website is optimized for mobile users searching nearby. |
| Popular custom jewelry designer in [Your City] | Medium | Use social media to share popular designs, engage with local influencers, and gather customer testimonials to build credibility. |
| Best custom jewelry for gifts in [Your City] | Low | Create gift-focused content, highlight gift options on your website, and host special events or promotions to generate buzz. |
What really matters when you do SEO for a custom jewelry designer
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For custom jewelry designers, like you, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Bring New Customers |
|---|---|
| Optimize Google My Business profile | Ensures your jewelry business appears in local search results, provides essential information (hours, location, services), and collects reviews to build trust. |
| Gather and respond to online reviews | Positive reviews build credibility and trust. Responding to reviews shows you value customer feedback, encouraging more people to choose your designs. |
| Create high-quality content with targeted keywords | Helps your website rank higher in search results for relevant queries, attracting customers looking for specific types of custom jewelry or design services. |
| Optimize for local SEO | Ensures your jewelry business shows up in local searches (e.g., "custom jewelry near me"), driving foot traffic from nearby potential customers. |
| Ensure website is mobile-friendly | Most users search for services on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions. |
| Use high-quality images of your jewelry | Attractive photos entice potential customers, showcasing your craftsmanship and unique designs, which can significantly influence their decision to purchase. |
| Include detailed descriptions with keywords | Allows search engines to index your products, helping you appear in searches for specific types of jewelry, and makes it easy for customers to understand what you offer. |
| List your business on local directories | Increases your online presence and backlinks, improving your search engine ranking and making it easier for customers to find you. |
| Engage with local fashion bloggers and influencers | Generates buzz and word-of-mouth, reaching a wider audience and attracting customers who trust these local voices. |
| Promote special collections and offers | Creates a sense of urgency and excitement, encouraging potential customers to explore your unique designs and make a purchase. |
| Utilize social media to share updates and engage with customers | Builds a community around your brand, keeps customers informed about new designs, and drives traffic to your website. |
| Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms | Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking. |
| Offer online consultations and custom orders | Makes it convenient for customers to plan their custom jewelry pieces, leading to increased bookings and sales. |
| Create blog posts about your design process and jewelry care | Attracts visitors to your site through informative and engaging content, improving SEO and showcasing what makes your jewelry unique. |
Copy the tactics of the best jewelry designers in the world!
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What is always useless when you do SEO for a custom jewelry designer
We have studied a lot of custom jewelry designers when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new clients. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Clients |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your custom jewelry business. |
| Keyword stuffing in product descriptions | Overusing keywords in product descriptions makes them hard to read and can be penalized by search engines, turning away potential clients. |
| Paying for backlinks from unrelated websites | Backlinks from non-jewelry related or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like bestcustomjewelry.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same jewelry pieces | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique piece or collection. |
| Using Flash for product galleries or customization tools | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many clients search for custom jewelry on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your custom jewelry business's SEO efforts. |
| Ignoring structured data for products | Structured data helps search engines understand your products better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your online catalog regularly | Outdated product information can frustrate clients and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality photos of your actual jewelry pieces. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your custom jewelry business's SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your custom jewelry design service?
Well, let's be upfront. Here’s the thing: SEO can get pretty intricate, and having some support can really make a difference. Imagine trying to juggle designing custom jewelry, managing client orders, keeping up with trends, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—creating stunning, one-of-a-kind jewelry pieces. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more people finding your custom jewelry online, and ultimately, more clients commissioning your work.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your custom jewelry website much more visible in strategy pack for jewelry designers.
Simple actions like optimizing your Google My Business profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your jewelry business and pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
Make your custom jewelry design service more profitable
We have studied the strategies of the best jewelry designers in the world. All their tactics are explained in our pack!
Useful tools jewelry designers can use for their SEO
Here are some essential tools that our team has collected and listed, to help you enhance your custom jewelry design business's online presence and SEO.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your custom jewelry business appears in local search results and Google Maps, provides essential information (hours, location, services), and collects customer reviews. |
| SEMrush | Helps identify the best keywords for your jewelry designs, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your jewelry business's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your jewelry website's performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Yelp | Collects customer reviews and ratings, which improve your jewelry business's online reputation and visibility in local search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your jewelry business improve its local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your jewelry business's SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your jewelry business's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your jewelry website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to custom jewelry, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your jewelry website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best jewelry designers
We understand why many custom jewelry designers might shy away from SEO and marketing.
Running a custom jewelry business is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big corporations can afford.
Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your jewelry designs rather than dive into something that seems complicated and uncertain. No need to deteriorate your jewelry business’s budget here.
That's why we've created a "marketing pack" specifically for custom jewelry designers like you.
Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your jewelry business without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other small jewelry designers, so you can see the tangible benefits before you even start.
Our goal is to make marketing accessible and practical, helping your custom jewelry business thrive without adding extra stress to your already busy life.
Your custom jewelry design service could make more money!
Most jewelry designers don't know how to grow their business. Let us teach you the right strategies.
