Culinary School Marketing Budget Estimator

If you own a culinary school, effective marketing is essential. However, determining the right budget can be tricky—you might worry about overspending or missing opportunities. To help you make informed decisions, we’ve created this free tool. Answer a few simple questions and receive an estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for culinary school owners

1. What is your culinary school’s location type?

Small-town or low-competition area Large city or high-competition area

Urban areas with higher competition may require more aggressive marketing strategies.

2. Do you have a website with an online enrollment system?

No Yes

A robust online enrollment system typically requires additional marketing efforts to drive traffic.

3. What type of content do you plan to prioritize?

High-quality cooking demonstration videos Student testimonials Behind-the-scenes in the kitchen Recipe tutorials Promotional course offers

More polished or elaborate content usually requires higher production budgets.

4. On how many social networks do you want to post?

2

Popular platforms for culinary schools include Facebook, Instagram, TikTok, and YouTube.

5. Are you planning to hire a dedicated social media manager?

Yes No

A dedicated manager ensures a consistent online presence but increases your marketing budget.

6. What is your culinary school’s positioning?

High-end / premium (exclusive classes, renowned chefs) Mid-range (affordable quality) Budget-friendly / community classes Specialty / niche cuisines

Premium schools often invest more in high-end branding, whereas budget options can work with a leaner visual strategy.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on Facebook, Instagram, Google Ads, and other platforms.

8. Do you offer corporate training or partnerships with hospitality businesses (B2B)?

No Yes

B2B marketing often requires additional outreach and networking, including targeted ads and events.

9. How frequently do you offer special course discounts or enrollment promotions?

Occasionally Regularly

Frequent promotions can boost enrollment but may require additional advertising support.

10. Do you plan to work with local food influencers or renowned chefs?

No Yes

Collaborations with influencers or chefs can greatly enhance your brand’s reach but add to your costs.

11. What is your approximate monthly revenue? ($) Many businesses allocate around 6% of revenue for marketing. We'll use this as a baseline, then adjust based on your other inputs.

12. Have you checked our marketing pack for culinary schools?

No Yes

Our marketing pack helps you allocate your budget precisely, avoid costly mistakes, and invest only in profitable strategies tailored for the culinary education industry.

Calculate My Budget