Crisis Management Agency Marketing Budget Estimator

If you own a crisis management agency, marketing is essential for establishing credibility and reaching clients in high-pressure situations. However, determining the right budget can be challenging—you might worry about overspending or falling short when you need to be prepared. To help you make informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive a tailored estimate of your ideal monthly marketing budget. We hope you find it useful and insightful!

Good news for you, we have a lot of marketing resources for crisis management agency owners

1. What is your agency’s service coverage area?

Local/Regional market National/International market

Agencies serving broader markets often require a more robust marketing approach and higher budgets.

2. Do you have an online client portal for immediate service requests?

No Yes

An online portal demands continual updates, robust SEO, and digital campaigns to drive engagement.

3. What type of content do you plan to prioritize?

Case Studies Expert Articles Client Testimonials Video Briefings Press Releases

High-quality content like case studies or video briefings typically requires a larger production budget.

4. On how many social networks do you plan to engage?

2

Popular platforms for crisis management include LinkedIn, Twitter, Facebook, and Instagram. More channels mean more resources.

5. Are you planning to hire a dedicated communications manager?

Yes No

A dedicated manager can ensure rapid response and consistent messaging, though it adds to your fixed costs.

6. What is your agency’s positioning?

High-end / premium (specialized in high-profile crises) Mid-range (balanced expertise and affordability) Budget-friendly (cost-effective solutions) Boutique (highly specialized services)

Premium agencies may invest more in polished branding, while budget-friendly options can streamline costs.

7. How intensively do you plan to invest in digital advertising?

5

A higher level indicates heavier spending on platforms such as LinkedIn Ads, Twitter Ads, or Google Ads.

8. Do you offer services to corporate or government clients (B2B)?

No Yes

Serving large institutions often requires tailored outreach and may increase your overall marketing spend.

9. How frequently do you run public relations campaigns or press releases?

Occasionally Regularly

Regular PR efforts usually demand a larger budget to ensure consistent media presence.

10. Do you plan to collaborate with industry experts or thought leaders?

No Yes

Partnerships with industry experts can enhance your credibility but require dedicated investment.

11. What is your approximate monthly revenue? ($) Many agencies allocate around 5%–10% of revenue for marketing. We'll start with 5% as a baseline and adjust based on your other responses.

12. Have you checked our marketing pack for crisis management agencies?

No Yes

Our marketing pack offers tailored strategies, helps you optimize your spending, avoid common pitfalls, and focus on the most effective channels for your agency.

Calculate My Budget