![Craft Jewelry Online Shop: use SEO so everyone can find you on internet [SEO checklist]](http://onlineyougrow.com/cdn/shop/articles/cov-seo-checklist-8_ff179e0c-777f-4d19-8286-7bb0130204a0.png?v=1715867316&width=1100)
SEO isn't just for tech giants and big online retailers—it's a powerful tool that the best craft jewelry shops use strategically to attract customers.
We understand that you're busy creating beautiful, unique pieces and the thought of optimizing your website might feel like an added burden.
But here's the deal: you don't need to be an SEO expert or spend a fortune to make it work. Just a few simple steps can significantly improve your online visibility and bring more customers to your shop.
To help you out, we have built a free SEO checklist - also, for a full action plan, please check our pack of marketing tactics and strategies for craft jewelry shop owners.
Get the SEO checklist made for jewelry shop owners
The best jewelry shops rank first on Google. Here is a free tool to to get you started.
What is SEO for jewelry shops exactly?
Simply put, SEO is all about making your craft jewelry online shop more attractive to search engines like Google.
When someone searches for "unique handmade jewelry" or "custom gemstone rings," SEO helps your online shop show up in the results. The goal is to get your website higher up on the search results page so more people can find and purchase your beautiful creations.
Why is SEO Important for Craft Jewelry Shops?
SEO is incredibly important for craft jewelry shops, and here’s why:
- Increased Online Visibility:
The higher your website ranks on search engines, the more people will see it. This means more potential customers discovering your unique jewelry online, especially when they're looking for special pieces.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "handcrafted silver necklaces" and finding your shop right at the top!
- Attracting More Targeted Customers:
SEO isn't just about getting anyone to your site—it's about getting the right people. By focusing on keywords related to your niche, you ensure that when someone searches for specific types of jewelry, your shop pops up. This means more sales and more happy customers wearing your designs.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your craft jewelry shop:
On-Page SEO
This involves making sure the content on your website is optimized. It includes things like:
- Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if you create custom gemstone rings, make sure you use phrases like "custom gemstone rings" or "handmade gemstone jewelry" on your site.
- Content Quality:
Providing useful, engaging, and fresh content about your jewelry. Share your latest collections, special offers, behind-the-scenes looks at your crafting process, and stories about your inspiration and materials.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Discover unique, handcrafted jewelry at [Your Shop Name], where every piece tells a story."
Off-Page SEO
This focuses on actions taken outside your website to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from fashion bloggers, jewelry review sites, or online craft communities.
- Social Media:
Being active on social media with your shop’s page can drive traffic to your site and improve your online presence. Share your latest designs, customer testimonials, and special promotions to engage with your audience.
Technical SEO
This ensures your website meets the technical requirements of search engines:
- Site Speed:
Making sure your website loads quickly. No one likes to wait, especially customers eager to see your jewelry collections!
- Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people search for jewelry on their phones while browsing or shopping on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have an online store where customers enter their payment information.
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Which keywords should you target for your online craft jewelry store?
Craft jewelry shop owners, like you, must target specific keywords in SEO because it helps your website appear in search results when potential customers look for the type of jewelry or unique designs you offer. This increases the chances that people will find and purchase from your online shop.
For example, if you specialize in handmade silver jewelry, targeting keywords like "best handmade silver jewelry" or "unique silver jewelry online" helps attract customers searching for those terms. This makes it easier for people interested in unique, handcrafted pieces to find your shop online.
Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for craft jewelry shop owners.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best handmade jewelry online | High | Optimize your website with high-quality images of your jewelry, gather customer reviews, list on craft directories, and use e-commerce SEO strategies. |
| Where to buy unique jewelry | Medium | Create blog posts or pages on your website highlighting your unique pieces, use keywords naturally in content, and engage with fashion bloggers. |
| Handcrafted jewelry near me | Medium | Use beautiful imagery of your jewelry, gather positive customer reviews, and ensure your Google My Business profile is complete. |
| Best place for custom jewelry | Medium | Feature custom jewelry prominently on your website, use local SEO tactics, and promote custom design services on social media. |
| Handmade silver jewelry | High | Highlight unique aspects of your silver jewelry, create SEO-friendly content about your pieces, and engage with the online craft community. |
| Top-rated artisan jewelry | High | Encourage satisfied customers to leave positive reviews, optimize your website for mobile, and ensure accurate information on local listings. |
| Affordable handmade jewelry | Low | Highlight affordable options and specials on your website, use keywords related to value, and promote deals on social media. |
| Where to find unique jewelry near me | Medium | Use local SEO strategies, create content around popular pieces, and ensure your website is optimized for mobile users searching nearby. |
| Popular handmade jewelry | Medium | Use social media to share popular items, engage with local influencers, and gather customer testimonials to build credibility. |
| Best jewelry for gifts | Low | Create gift-focused content, highlight gift options on your website, and host special promotions to generate buzz. |
What really matters when you do SEO for a craft jewelry online shop
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For craft jewelry shop owners, like you, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Bring New Customers |
|---|---|
| Optimize Google My Business profile | Ensures your jewelry shop appears in local search results, provides essential information (hours, location, product range), and collects reviews to build trust. |
| Gather and respond to online reviews | Positive reviews build credibility and trust. Responding to reviews shows you value customer feedback, encouraging more people to shop with you. |
| Create high-quality content with targeted keywords | Helps your website rank higher in search results for relevant queries, attracting customers looking for specific types of jewelry or unique designs. |
| Optimize for local SEO | Ensures your jewelry shop shows up in local searches (e.g., "craft jewelry near me"), driving foot traffic from nearby potential customers. |
| Ensure website is mobile-friendly | Most users search for products on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions. |
| Use high-quality images of your jewelry | Attractive photos entice potential customers, showcasing your unique pieces, which can significantly influence their decision to purchase. |
| Include detailed product descriptions with keywords | Allows search engines to index your products, helping you appear in searches for specific items, and makes it easy for customers to understand what you offer. |
| List your shop on local directories | Increases your online presence and backlinks, improving your search engine ranking and making it easier for customers to find you. |
| Engage with local fashion bloggers and influencers | Generates buzz and word-of-mouth, reaching a wider audience and attracting customers who trust these local voices. |
| Promote special collections and offers | Creates a sense of urgency and excitement, encouraging potential customers to visit your shop for unique pieces. |
| Utilize social media to share updates and engage with customers | Builds a community around your brand, keeps customers informed about new collections, and drives traffic to your website. |
| Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms | Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking. |
| Offer online purchasing and shipping | Makes it convenient for customers to buy your jewelry from anywhere, leading to increased sales and customer satisfaction. |
| Create blog posts about your jewelry and design process | Attracts visitors to your site through informative and engaging content, improving SEO and showcasing what makes your jewelry unique. |
Copy the tactics of the best jewelry shops in the world!
There are jewelry shops that make way more money than you do. We have studied their tactics. Get them now!
What is always useless when you do SEO for a craft jewelry online shop
We have studied a lot of craft jewelry online shops when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new customers. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Customers |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your jewelry shop. |
| Keyword stuffing in product descriptions | Overusing keywords in product descriptions makes them hard to read and can be penalized by search engines, turning away potential customers. |
| Paying for backlinks from unrelated websites | Backlinks from non-jewelry related or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like besthandmadejewelry.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same product | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique product or topic. |
| Using Flash for product galleries | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many customers search for jewelry on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your jewelry shop's SEO efforts. |
| Ignoring structured data for products | Structured data helps search engines understand your products better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your product listings regularly | Outdated product information can frustrate customers and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality photos of your actual jewelry pieces. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your jewelry shop's SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your online craft jewelry store?
Well, let's be transparent. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle running your craft jewelry online shop, managing inventory, keeping customers happy, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—creating beautiful, unique jewelry. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more people finding your jewelry online, and ultimately, more sales and happy customers.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your jewelry shop’s website much more visible in strategy pack for online shop owners.
Simple actions like optimizing your Google My Business profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your jewelry shop and pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
Make your online craft jewelry store more profitable
We have studied the strategies of the best jewelry shops in the world. All their tactics are explained in our pack!
Useful tools jewelry shop owners can use for their SEO
Here are some essential tools that our team has collected and listed, to help you improve your craft jewelry online shop's online presence and SEO.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your craft jewelry shop appears in local search results and Google Maps, provides essential information (hours, location, product offerings), and collects customer reviews. |
| SEMrush | Helps identify the best keywords for your jewelry shop, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your jewelry shop's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your jewelry shop's website performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Yelp | Collects customer reviews and ratings, which improve your jewelry shop's online reputation and visibility in local search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your jewelry shop improve its local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your jewelry shop's SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your jewelry shop's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your jewelry shop's website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to your jewelry shop, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your jewelry shop's website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best jewelry shop owners
We understand why many craft jewelry shop owners might shy away from SEO and marketing.
Running an online jewelry shop is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big corporations can afford.
Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your shop rather than dive into something that seems complicated and uncertain. No need to deteriorate your shop’s budget here.
That's why we've created a "marketing pack" specifically for craft jewelry shop owners like you.
Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your jewelry shop without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other small jewelry shops, so you can see the tangible benefits before you even start.
Our goal is to make marketing accessible and practical, helping your craft jewelry shop thrive without adding extra stress to your already busy life.
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