How to plan and track the budget of your cosmetics store [template]
How to plan and track the budget of your cosmetics store [template]

Copy the best cosmetics stores!

There are cosmetics store owners that make way more profit than you. We have analyzed their tactics. Get them now!

If you don’t plan and track your cosmetics store budget properly, you're setting yourself up for failure.

When we developed our strategy pack for cosmetics store owners, we saw a lot of store owners struggling with finances and planning.

They were disorganized, had no grasp of cash flow, and were drowning in financial troubles despite having substantial sales.

Don’t let this be you—stand out and succeed.

We’ve created a small, free tool to help you get started: our Budget Tracker and Planner. Let’s turn your cosmetics store's finances around and set you on the path to success!

Get the budget tracker tailored for cosmetics stores

Most cosmetics store owners don't know how to plan and track their budget. This spreadsheet will help you.

budget tracker and planner template for a cosmetics store

Example of a full budget for cosmetics stores

Here is an example of a (very) detailed budget for a cosmetics store, to give you some inspiration

1. Rent and Utilities

Item Description Monthly Cost Annual Cost
Rent Lease for retail space $4,000 $48,000
Electricity Power consumption for lighting and displays $600 $7,200
Water Water usage $100 $1,200
Internet & Phone Internet service and business phone $150 $1,800
Waste Removal Garbage and recycling services $100 $1,200
Pest Control Monthly pest control services $50 $600
Insurance Property and liability insurance $400 $4,800

2. Salaries & Wages

Position Number of Employees Monthly Cost per Employee Total Monthly Cost Annual Cost
Store Manager 1 $3,500 $3,500 $42,000
Assistant Manager 1 $2,500 $2,500 $30,000
Beauty Consultants 3 $2,000 $6,000 $72,000
Cashiers 2 $1,800 $3,600 $43,200
Stock Clerks 2 $1,800 $3,600 $43,200

3. Inventory Costs

Item Description Monthly Cost Annual Cost
Cosmetics Inventory Makeup, skincare, haircare products $15,000 $180,000
Tester Products Samples and testers for customers $500 $6,000
Packaging Supplies Bags, boxes, and wrapping materials $300 $3,600
Cleaning Supplies Detergents, sanitizers, etc. $100 $1,200
Display Materials Display stands, shelves, and signage $200 $2,400

4. Marketing & Advertising

Item Description Monthly Cost Annual Cost
Online Advertising Google Ads, Facebook Ads, etc. $400 $4,800
Social Media Management Managing social media accounts $500 $6,000
Print Advertising Flyers, posters, magazine ads $200 $2,400
Website Maintenance Hosting, domain, updates $100 $1,200
Email Marketing Email campaigns and newsletters $150 $1,800
Promotional Events Special events and promotions $300 $3,600

5. Miscellaneous Expenses

Item Description Monthly Cost Annual Cost
Equipment Maintenance Regular maintenance of store equipment $200 $2,400
Uniforms Staff uniforms and aprons $100 $1,200
Licenses & Permits Business licenses, health permits, etc. $100 $1,200
POS System Point of Sale software and hardware $150 $1,800
Contingency Fund Emergency repairs and unexpected costs $300 $3,600
Office Supplies Stationery, pens, printer ink, etc. $100 $1,200
Staff Training Training programs and materials $200 $2,400

Some cosmetics stores make 5x more profit than you!

We have studied the strategies of the best cosmetics stores in the world. Replicate them now!

marketing strategy for a cosmetics store

What are the biggest expenses for a cosmetics store?

Watch out for these pitfalls. Here are five major costs every cosmetics store owner needs to consider, along with some tips on how to manage them effectively.

    • Product inventory costsThese can take up a significant portion of your budget. You're dealing with products that have shelf lives, and prices can vary based on brand, demand, and quality. To keep these costs under control, focus on inventory management, negotiate better prices with suppliers, and minimize waste. It's easy to overspend by stocking too much or opting for high-end products that don’t sell well.
    • Staffing your storeYour staff is essential, but paying for their wages, benefits, and training can be costly. This expense is always high because you need a certain number of employees to provide excellent customer service and keep the store running smoothly. You can optimize labor costs by scheduling efficiently, cross-training staff, and monitoring productivity. However, be careful not to underpay or overwork your staff, as this can lead to high turnover and poor service.
    • Rent and utilities of your storePrime locations come with high rent, but they can attract more customers. Utilities like electricity, heating, and water are essential but can add up quickly. To optimize these costs, negotiate favorable lease terms and invest in energy-efficient lighting and appliances. Overspending often happens when you choose a location that's too large or too luxurious for your needs.
    • MarketingYou need to spread the word about your cosmetics store, but advertising can be expensive, whether it's online ads, social media campaigns, or traditional media. Optimize this expense by focusing on cost-effective methods like the ones we offer in our pack. Overspending can occur if you invest in flashy campaigns without a clear return on investment.
    • Store fixtures and maintenance costsThis includes everything from display shelves to lighting fixtures. These are expensive because quality fixtures and regular maintenance are crucial for an appealing store layout and customer satisfaction. Optimize by investing in durable, energy-efficient fixtures and maintaining them regularly to avoid costly repairs. You can overspend by going for the latest high-tech displays you don’t really need.

How to spend less with your cosmetics store?

Here are practical tips to help you, as a cosmetics store owner, optimize your budget and manage expenses more effectively.

Expense Tips to Optimize
Product Costs Partner with local suppliers for high-quality ingredients and negotiate bulk purchase discounts.
Labor Costs Implement a scheduling software to optimize staff hours and reduce overtime.
Utilities Install LED lighting and energy-efficient HVAC systems to reduce energy consumption.
Marketing Run social media contests for your cosmetics store and collaborate with beauty influencers for free exposure.
Packaging Use cost-effective, eco-friendly packaging and offer discounts for customers bringing their own containers.
Equipment Maintenance Set up a maintenance log for regular equipment checks and servicing.
Rent/Mortgage Negotiate lease terms during renewal or consider moving to a less expensive location.
Insurance Regularly review insurance policies to ensure they meet current needs and compare rates annually.
Store Displays Invest in high-quality, durable display units that can be reused and reconfigured for different promotions.
POS System Choose a POS system that offers essential features with low transaction fees and integrates with inventory management.
Staff Training Conduct regular in-house training sessions and use free online resources to keep staff updated on the latest beauty trends.
Waste Management Implement a waste tracking system to minimize product waste and recycle packaging materials.
Technology Invest in multi-functional beauty devices and utilize store management software for inventory and sales tracking.
Cleaning Supplies Train staff on efficient use of cleaning supplies to reduce waste and maintain a hygienic environment.
Licensing and Permits Stay up-to-date with local regulations to avoid fines and costly renewals.
Transportation Plan delivery routes to maximize efficiency and reduce fuel costs.
Office Supplies Purchase supplies in bulk and go paperless where possible with digital order systems.
Inventory Management Use inventory management software to track stock levels and reduce spoilage.
Pest Control Schedule monthly pest control services and maintain cleanliness standards to prevent infestations.
Music and Ambiance Use a streaming service for background music and create a relaxing shopping environment with soothing scents.
Uniforms Choose durable, easy-to-clean uniforms and offer staff a stipend for maintenance instead of using an external service.

Copy the tactics of the best cosmetics stores in the world!

There are cosmetics stores that make way more money than you do. We have studied their tactics. Get them now!

marketing strategy for a cosmetics store

Expenses that are just useless for a cosmetics store

Yes, some expenses for your cosmetics store are just unnecessary. They don't contribute to increasing revenue or enhancing customer experience.

Cosmetics Store Expense Reason It's Useless
Luxurious Store Decor Overly extravagant decor doesn't necessarily attract more customers and can be a drain on the budget.
High-End Product Displays Unless you are a luxury brand, most customers are satisfied with simple, clean displays.
Excessive Product Range A large inventory increases costs and can lead to more unsold products.
Top-Tier Store Fixtures High-end fixtures are not always necessary and can be cost-prohibitive.
Print Advertising Traditional print ads often have a lower return on investment. Don’t include them in the marketing strategy of your cosmetics store.
Multiple Uniform Styles Having various uniform styles increases costs without adding significant value to the customer experience.
Excessive Staff Overstaffing leads to higher labor costs without necessarily improving service quality.
Premium Subscription Services Expensive subscriptions for magazines or music often go unnoticed by customers.
Exclusive Product Lines Stocking rare products can inflate costs and complicate supply chains.
Costly Furniture High-end furniture is not always appreciated by customers and can be a significant expense.
Custom Printed Bags Personalized shopping bags are a minor detail that most customers overlook, and they can be expensive.
Unnecessary Software Paying for software with features you don’t use is a waste of resources.
Premium Water Brands Most customers are content with filtered tap water, making expensive bottled water unnecessary.
Extra Delivery Vehicles Maintaining a larger fleet than needed increases operational costs.
Excessive Membership Fees Paying for multiple industry memberships often yields little benefit.
Overly Frequent Renovations Constantly updating decor and layout can be costly and disrupt operations.
Expensive Store Centerpieces Elaborate centerpieces are often ignored by customers and add to the cost.
High-End Display Units Luxury display units are prone to damage and expensive to replace, often going unnoticed by customers.
Excessive Staff Meetings Too many meetings can reduce productivity and increase labor costs.
Expensive Packaging Designs Frequently redesigning packaging is costly and often unnecessary.
Unused Promotional Materials Ordering more promotional items than needed leads to waste and unnecessary expense. Get our marketing budget planner template.
Paid Directory Listings Many free listing options are available, making paid listings often redundant.
High-End Sampling Stations Specialized sampling stations are often unnecessary and add to costs without a proportional benefit.

Stop working with a tight budget for your cosmetics store!

Managing a budget for a cosmetics store when funds are tight can feel like a nightmare. It's like being trapped in a cycle where any unexpected expense can overwhelm you.

This constant pressure makes it nearly impossible to invest in growth projects, leaving you always chasing after expenses. It's a life filled with stress and sleepless nights.

Yes, you can continue down this path, scraping together pennies and barely making ends meet. But there's another part of the equation you might be overlooking. Instead of just trying to cut costs, you can focus on growing your revenue. More income means more breathing room and more money to invest in your business.

And no, you don't necessarily have to spend money to grow. There are plenty of zero-cost initiatives and strategies that can help you increase your revenue by 10%, 20%, or more. We've detailed all of these strategies in our guides, after studying dozens of cosmetics stores just like yours. Get them now!

Make your cosmetics store more profitable

We have studied the strategies of the best cosmetics stores in the world. All their tactics are explained in our pack!

marketing strategy for a cosmetics store
Back to blog

Read more

A marketing plan for your cosmetics store
Download the template and make your own marketing plan.
A social media planner for a cosmetics store
Download the spreadsheet and make your own social media planner.