![Content Creation Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_96dc77d4-414e-4c21-a0b1-77cb6f80082e.png?v=1715865434&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful platforms that the best content creators in the world use strategically to engage audiences and grow their brands.
We know you're busy crafting amazing content and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can significantly boost your online presence and attract new followers.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for content creators.
Get the content idea list made for content agency owners
A lot of content agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a content creation agency
We have analyzed numerous content creation strategies when developing our strategy pack for content creators - here is what consistently delivers results.
| Content Type | Why It Works to Grow Your Content Creation Agency |
|---|---|
| High-Quality Portfolio Showcases | Displaying visually stunning and diverse examples of your work can attract potential clients by showcasing your expertise and creativity. |
| Behind-the-Scenes Videos | Sharing the process of content creation, from brainstorming to final edits, builds trust and demonstrates your agency's dedication and skill. |
| Client Testimonials | Positive feedback from satisfied clients provides social proof and encourages new clients to choose your agency. |
| Special Offers and Packages | Promoting limited-time offers or bundled services can attract new clients looking for value and comprehensive solutions. |
| User-Generated Content | Featuring content created by your clients or followers engages your community and adds authenticity to your brand. |
| Industry Collaborations | Partnering with influencers or other businesses in your niche can expand your reach and introduce your agency to a broader audience. |
| Event Announcements | Promoting webinars, workshops, or live Q&A sessions can attract new clients interested in learning from your expertise. |
| Seasonal and Holiday Posts | Highlighting seasonal trends or holiday-themed content can attract clients looking for timely and relevant content solutions. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage your audience and create a sense of community, encouraging them to interact with your brand. |
| Content Creation Tips | Sharing tips and best practices for content creation can position your agency as an industry leader and attract clients seeking expert advice. |
| Project Updates | Regularly updating followers with ongoing projects keeps your agency top-of-mind and showcases your continuous activity and reliability. |
| Team Member Spotlights | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Content Strategy Insights | Sharing insights and strategies for effective content marketing can engage followers who are looking to improve their own content efforts. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly projects appeals to environmentally conscious clients. |
| Client Spotlights | Featuring your clients and their success stories creates a sense of community and makes others want to be part of that success. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some content agencies make 5x more profit than you!
We have studied the strategies of the best content agencies in the world. Replicate them now!
How can content agency owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality content is essential for your brand.
People engage with visually appealing and well-crafted content first. Make sure your graphics are sharp, your videos are clear, and your overall presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your agency. Behind-the-scenes photos, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special projects, events, or new services. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your agency’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your agency, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for content creators.
How to Do It Fast and Efficient
First, spend a few hours once a week creating content, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A graphic on Instagram can be a post on LinkedIn or a tweet on Twitter.
Encourage clients to share their own experiences and tag your agency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for content agencies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for content creation agencies, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in your content strategy.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Video Tutorials | Utilize natural light by filming near windows during the day. Enhance videos with free editing apps like iMovie or OpenShot. |
| Client Testimonials | Request satisfied clients to record a quick video testimonial on their phone. Offer a small discount on their next project as a thank-you. |
| User-Generated Content | Encourage clients to share their experiences by offering a monthly raffle for those who tag your agency on Instagram. |
| DIY Content Creation Tips | Film short, simple tutorials on content creation using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your creative process or introduce the team during slower periods. |
| Project Highlights | Design simple, eye-catching graphics for recent projects using free tools like Canva. Include a brief description and a compelling visual. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their content preferences or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their favorite projects. Take a quick photo and share a short story about their experience with your agency. |
| Office Photos | Create attractive office settings using inexpensive items like tablecloths, plants, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as digital-first strategies or using local vendors. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the content creation process, such as brainstorming sessions or editing work. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free eBook or a discount on services. |
| Seasonal Content Posts | Highlight seasonal trends and content ideas using natural light and your smartphone camera. Share the story behind the content to add interest. |
Copy the tactics of the best content agencies in the world!
There are content agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for content agencies
Investing in high-quality content creation for your business can be a game-changer. Many companies overlook the power of compelling content, giving you a golden opportunity to stand out, capture attention, and build a dedicated audience.
| Content Type | Why It Could Skyrocket Your Engagement |
|---|---|
| Webinar Series | Hosting live or recorded webinars on industry trends, tips, and best practices can position your agency as a thought leader and attract a global audience. |
| Interactive 360° Office Tours | Offering virtual 360° tours of your office, including behind-the-scenes looks at your creative process, can provide a unique experience and build trust with potential clients. |
| Exclusive Content Packages | Creating buzz with limited edition or seasonal content packages available for a short time can generate excitement and urgency, attracting new and repeat clients. |
| Client Spotlight Features | Showcasing your clients' success stories and the impact of your work can create a memorable impression and encourage word-of-mouth referrals. |
| AR Content Previews | Implementing augmented reality (AR) technology to preview content can enhance the client experience and attract tech-savvy businesses. |
| Themed Content Campaigns | Hosting themed content campaigns, such as holiday specials or industry-specific series, can provide a unique and immersive experience, attracting diverse audiences. |
| Content Creation Challenges | Organizing content creation challenges (e.g., best user-generated video) can create viral moments, attracting creative minds and increasing engagement. |
| Collaborative Projects | Partnering with other agencies or influencers to host collaborative projects can introduce your agency to new audiences and create a buzz in the industry. |
| Story-Driven Case Studies | Sharing in-depth case studies about your projects, the challenges faced, and the solutions provided can create an emotional connection with potential clients. |
| Interactive Content Polls | Allowing your audience to vote on content ideas via social media polls can make them feel involved and eager to see the final creations they helped design. |
| Sustainability Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable content practices, can attract environmentally conscious clients and media attention. |
| Pop-Up Content Studios | Operating a mobile content studio in different locations or at local events can expand your reach and attract new clients who may seek your services later. |
| Content Subscription Service | Offering a subscription service where clients receive monthly content packages tailored to their needs can create a loyal customer base. |
| Immersive Content Workshops | Hosting workshops where clients can learn advanced content creation techniques from your experts can attract enthusiasts and create a sense of exclusivity. |
| Flash Mob Content Shoots | Organizing flash mob content shoots in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for content agencies on social media
Don't waste your time and resources on these strategies. We've seen many content creators make these mistakes, and they won't help you stand out from the crowd or attract new clients for your content creation agency.
| Content Strategy | Why It Never Works for Agencies | Do This Instead |
|---|---|---|
| Generic Stock Images | They lack originality and can make your agency appear uncreative or untrustworthy. | Use custom graphics, original photos, and unique visuals to showcase your agency's creativity and authenticity. |
| Overly Promotional Content | Constantly pushing your services can feel spammy and turn off potential clients. | Mix in valuable content like industry insights, case studies, and behind-the-scenes looks to keep your audience engaged. |
| Unrelated Posts | Posting content that has nothing to do with content creation confuses followers and dilutes your brand. | Keep your content focused on your agency's services, industry trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your agency's quality and professionalism. | Invest in quality video equipment or hire a professional videographer to produce high-quality videos that showcase your agency positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your agency's expertise, client success stories, and industry news. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your agency can bore followers and reduce engagement. | Share user-generated content, collaborate with industry influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your agency seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your agency. |
Make your content creation agency more profitable
We have studied the strategies of the best content agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your content creation agency
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your content creation agency could make more money!
Most content agency owners don't know how to grow their business. Let us teach you the right strategies.
