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LinkedIn and Twitter are not just for networking and news—they're powerful platforms that the top consultants in the industry use strategically to attract clients.
We understand that you're busy managing your consulting business and the idea of handling social media might seem like an additional burden.
But here's the thing: you don't need to be a marketing guru or invest a lot of money to make it effective. Just a few minutes a day can bring a couple of new clients to your roster.
To assist you, we have created a free list of content ideas - also, for a comprehensive action plan, please check our strategy pack for consultants.
Get the content idea list made for consultants
A lot of consultants manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a consultant
We have analyzed numerous consulting firms' social media strategies while developing our Consultant Strategy Pack - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients to Your Consulting Business |
|---|---|
| Case Studies | Detailed case studies showcasing successful projects demonstrate your expertise and build credibility, encouraging potential clients to trust your services. |
| Behind-the-Scenes Insights | Sharing insights into your consulting processes and methodologies builds transparency and trust, making your audience feel more connected to your brand. |
| Client Testimonials | Positive feedback and testimonials from satisfied clients provide social proof and encourage others to engage your consulting services. |
| Special Offers and Packages | Announcing limited-time consulting packages or discounts can attract new clients looking for value-driven solutions. |
| User-Generated Content | Sharing content created by your clients, such as success stories or reviews, engages your community and adds authenticity to your brand. |
| Industry Collaborations | Partnering with industry influencers or other businesses can introduce your consulting firm to a broader, relevant audience. |
| Event Announcements | Promoting upcoming webinars, workshops, or speaking engagements can attract new clients interested in your expertise and insights. |
| Seasonal and Trend-Based Posts | Highlighting seasonal trends or industry shifts can attract clients looking for timely and relevant consulting advice. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage your audience and create a sense of community, encouraging them to consider your consulting services. |
| Expert Tips and Advice | Sharing valuable tips and advice on industry-related topics can position you as a thought leader and attract clients seeking expert guidance. |
| Regular Updates on Services | Keeping your audience informed about new services or updates ensures your consulting firm remains top-of-mind and encourages inquiries. |
| Team Member Spotlights | Featuring stories about your team members creates a personal connection and humanizes your brand, making it more relatable. |
| Industry Best Practices | Sharing best practices and industry standards can engage your audience and position your firm as a knowledgeable and reliable resource. |
| Sustainability and Ethical Practices | Highlighting your commitment to sustainable and ethical practices appeals to clients who value corporate responsibility. |
| Client Spotlights | Featuring stories about your clients' successes creates a sense of community and makes others want to be part of that success. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some consultants make 5x more profit than you!
We have studied the strategies of the best consultants in the world. Replicate them now!
How can consultants make great content on social media?
What to Prioritise
You probably know it already, but high-quality visuals and engaging content are essential for your consulting business.
People form impressions quickly. Make sure your photos and videos are well-lit, professional, and convey your expertise.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your consulting practice. Behind-the-scenes photos, client success stories, and industry insights can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, webinars, or new services. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your consulting “image” and what your audience likes.
If you have a low budget to conduct marketing for your consulting business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for consultants.
How to Do It Fast and Efficiently
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A LinkedIn post can be a tweet on Twitter or a blog entry on your website.
Encourage clients to share their own success stories and tag your consulting business. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for consultants on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for consultants, complete with practical tips to keep costs down and effectively leverage social media.
You might want to incorporate some of these ideas in your consulting business's marketing strategy.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Professional Photos | Use natural light by positioning yourself near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a free consultation or a small discount as a thank-you. |
| User-Generated Content | Encourage clients to share their success stories by offering a monthly raffle for those who tag your consulting business on LinkedIn. |
| DIY Tutorial Videos | Film short, simple tutorials on key consulting topics using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily work or introduce the team during slow hours. |
| Daily Tips Posts | Design simple, eye-catching graphics for daily consulting tips using free tools like Canva. Include a brief description and a relevant photo. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your office. |
| Simple Polls and Questions | Engage followers with free LinkedIn or Facebook polls about their biggest business challenges or suggestions for new services. |
| Local Event Promotions | Collaborate with local business events by offering a small discount or free consultation. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience with your consulting services. |
| Office Photos | Create attractive office settings using inexpensive items like tablecloths, plants, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly business practices such as going paperless or using local suppliers. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your preparation work, such as setting up for a client meeting or organizing your workspace. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free e-book or a discount on services. |
| Seasonal Advice Posts | Highlight seasonal business advice using natural light and your smartphone camera. Share the story behind the advice to add interest. |
Copy the tactics of the best consultants in the world!
There are consultants that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for consultants
Investing in high-quality social media content for your consulting business can be a game-changer. Many consultants overlook this, giving you a unique opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Attract a LOT of Clients |
|---|---|
| Webinars and Live Q&A Sessions | Hosting live webinars or Q&A sessions where you share insights and answer questions can position you as an expert in your field and attract a global audience. |
| Virtual Office Tours | Offering virtual tours of your office, including behind-the-scenes looks at your work process, can provide a unique experience and build trust with potential clients. |
| Exclusive Whitepapers | Creating buzz with exclusive whitepapers or reports available for a limited time can generate excitement and urgency, attracting new and repeat clients. |
| Client Case Studies | Sharing detailed case studies where clients discuss their experiences and results can create a memorable impression and drive word-of-mouth referrals. |
| AR Business Solutions | Implementing augmented reality (AR) technology to showcase your business solutions can enhance the client experience and attract tech-savvy businesses. |
| Themed Workshops | Hosting themed workshops, such as a leadership bootcamp or a digital transformation seminar, can provide a unique and immersive experience, attracting groups and special occasions. |
| Challenge-Based Learning | Organizing challenge-based learning sessions (e.g., solving a complex business problem in a set time) can create viral moments, attracting competitive and ambitious clients. |
| Collaborative Industry Events | Partnering with other industry experts to host collaborative events can introduce your consulting services to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your consulting journey, client successes, or the impact of your work can create an emotional connection with potential clients. |
| Interactive Strategy Sessions | Allowing clients to participate in strategy sessions via social media polls can make them feel involved and eager to implement the strategies they helped design. |
| Sustainability Initiatives | Launching and promoting sustainability initiatives, such as eco-friendly business practices, can attract environmentally conscious clients and media attention. |
| Pop-Up Consulting Booths | Setting up mobile consulting booths at different locations or events can expand your reach and attract new clients who may seek your services later. |
| Subscription-Based Insights | Offering a subscription service where clients receive monthly insights and actionable strategies can create a loyal client base. |
| Immersive Training Workshops | Hosting workshops where clients can learn advanced business techniques from your experts can attract business enthusiasts and create a sense of exclusivity. |
| Flash Consulting Sessions | Organizing flash consulting sessions in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for consultants on social media
Don't waste your time and resources on these strategies. We've seen many consultants make these mistakes, and they won't help you stand out from the competition or attract new clients for your consulting business.
| Content Type | Why It Never Works for Consultants | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your consulting business appear unoriginal or untrustworthy. | Use real photos of your team, client meetings, and events to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off potential clients. | Mix in engaging content like case studies, client testimonials, and industry insights to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with consulting or your expertise confuses followers and dilutes your brand. | Keep your content focused on consulting, industry trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your consulting business's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your expertise positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your consulting services, industry insights, and your unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your consulting services can bore followers and reduce engagement. | Share user-generated content, collaborate with industry experts, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your consulting business seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your consulting business. |
Make your consulting service more profitable
We have studied the strategies of the best consultants in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your consulting service
We understand that as a consultant, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than individual consultants like yourself.
The day-to-day demands of running your consulting business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for consultants like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your consulting business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for individual consultants on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your consulting business's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your consulting service could make more money!
Most consultants don't know how to grow their business. Let us teach you the right strategies.
