![Construction Engineering: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_f5dcb04f-1780-43a6-bcb5-f5906bba2a5c.png?v=1715865598&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the top construction engineering firms use strategically to attract clients and showcase their projects.
We understand that you're busy managing your construction projects and the thought of handling social media might feel like an additional burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring new clients to your firm and highlight your expertise.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for construction engineering firms.
Get the content idea list made for construction firm owners
A lot of construction firms manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a construction engineering firm
We have analyzed numerous construction engineering firms' social media accounts while developing our strategy pack for construction engineering firms - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients to Your Construction Engineering Firm |
|---|---|
| Project Showcase | High-quality images and videos of completed projects demonstrate your firm's capabilities and attract potential clients looking for similar work. |
| Behind-the-Scenes Videos | Showcasing the construction process, from planning to execution, builds trust and provides transparency, making your firm more approachable. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to consider your services. |
| Special Offers and Promotions | Announcing limited-time offers or discounts on services can attract new clients looking for cost-effective solutions. |
| User-Generated Content | Sharing content created by clients, such as project photos and reviews, engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local businesses or influencers can introduce your firm to a broader, local audience, increasing your reach. |
| Event Announcements | Promoting upcoming industry events, webinars, or open houses can attract new clients interested in your expertise and services. |
| Seasonal and Holiday Posts | Highlighting seasonal projects or holiday-themed initiatives can attract clients looking for timely and relevant services. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your firm for their projects. |
| Technical Insights | Sharing detailed insights and technical knowledge about construction processes can intrigue industry professionals and potential clients. |
| Project Updates | Regularly updating followers with the progress of ongoing projects keeps your firm top-of-mind and showcases your commitment to transparency. |
| Team Member Spotlights | Featuring stories about your team members creates a personal connection and humanizes your brand, making it more relatable. |
| Construction Tips | Sharing tips and best practices from your experts can engage followers who are interested in construction and engineering. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly projects appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients and their projects creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some construction firms make 5x more profit than you!
We have studied the strategies of the best construction firms in the world. Replicate them now!
How can construction firm owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your projects are essential.
Clients assess with their eyes first. Make sure the lighting is good, the structures look impressive, and the presentation is professional.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. Clients appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your firm. Behind-the-scenes photos, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special projects, events, or innovative techniques. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your firm’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your firm, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for construction engineering firms.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on LinkedIn or a tweet on Twitter.
Encourage clients to share their own photos and tag your firm. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for construction firms on social media
Our team has compiled a list of highly specific, budget-friendly content ideas tailored for construction engineering firms, complete with practical tips to keep costs down and effectively utilize social media.
You might want to incorporate some of these ideas in the marketing plan of your construction engineering firm.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Project Progress Photos | Use natural light to capture construction progress. Enhance photos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a small discount on future services as a thank-you. |
| User-Generated Content | Encourage clients to share photos of completed projects by offering a monthly raffle for those who tag your firm on Instagram. |
| DIY Project Videos | Film short, simple tutorials on common construction tasks using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours. |
| Project Highlight Posts | Design simple, eye-catching graphics for project highlights using free tools like Canva. Include a brief description and a compelling photo. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting on-site. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their preferences on construction materials or design trends. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their completed projects. Take a quick photo and share a short story about their experience with your firm. |
| Site Photos | Create attractive site settings using inexpensive items like safety gear and props from hardware stores. |
| Sustainability Tips | Share eco-friendly practices such as using sustainable materials or energy-efficient designs. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the site prep work, such as laying foundations or installing fixtures. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free site assessment. |
| Seasonal Project Posts | Highlight seasonal projects and materials using natural light and your smartphone camera. Share the story behind the project to add interest. |
Copy the tactics of the best construction firms in the world!
There are construction firms that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for construction firms
Investing in high-quality social media content for your construction engineering firm can be a game-changer. Many competitors may overlook this opportunity, giving you a unique chance to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Virtual Project Walkthroughs | Hosting live or recorded virtual walkthroughs of your construction projects can provide potential clients with a detailed view of your work quality and project management skills, attracting a global audience. |
| Interactive 360° Site Tours | Offering virtual 360° tours of your construction sites, including behind-the-scenes looks at ongoing projects, can provide a unique experience and entice potential clients to engage with your firm. |
| Limited Time Service Offers | Creating buzz with limited-time offers on specific services can generate excitement and urgency, attracting new and repeat clients. |
| Client Testimonial Videos | Featuring video testimonials from satisfied clients can build trust and credibility, encouraging potential clients to choose your firm for their construction needs. |
| AR Project Visualization | Implementing augmented reality (AR) technology to visualize projects can enhance client presentations and attract tech-savvy clients looking for innovative solutions. |
| Themed Construction Workshops | Hosting themed workshops, such as sustainable building practices or smart home technology, can provide valuable insights and attract industry professionals and potential clients. |
| Construction Challenge Contests | Organizing construction challenge contests (e.g., design a sustainable building) can create viral moments, attracting industry attention and potential clients. |
| Collaborative Industry Events | Partnering with other firms or industry experts to host events can introduce your firm to new audiences and create a buzz in the construction community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your projects, the challenges faced, and the solutions provided can create an emotional connection with clients. |
| Interactive Design Polls | Allowing clients to vote on design elements via social media polls can make them feel involved and eager to see the final project they helped influence. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as green building practices or sustainable materials, can attract environmentally conscious clients and media attention. |
| Mobile Consultation Units | Operating mobile consultation units in different locations or at local events can expand your reach and attract new clients who may engage your firm for future projects. |
| Project Subscription Updates | Offering a subscription service where clients receive monthly updates and insights on industry trends and your ongoing projects can create a loyal client base. |
| Immersive Training Workshops | Hosting workshops where clients can learn about advanced construction techniques and project management can attract industry enthusiasts and create a sense of exclusivity. |
| Flash Mob Construction Demos | Organizing flash mob construction demonstrations in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for construction firms on social media
Don't waste your time and resources on these strategies. We've seen many construction engineering firms make these mistakes, and they won't help you stand out from the competition or attract new clients for your business.
| Content Type | Why It Never Works for Construction Firms | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the firm appear unoriginal or untrustworthy. | Use real photos of your projects, team, and construction sites to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like project updates, client testimonials, and behind-the-scenes stories to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with construction or engineering confuses followers and dilutes your brand. | Keep your content focused on your projects, industry news, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your firm's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your projects positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your projects, industry advancements, and your firm's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your firm can bore followers and reduce engagement. | Share user-generated content, collaborate with industry partners, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your firm seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your firm. |
Make your construction engineering firm more profitable
We have studied the strategies of the best construction firms in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your construction engineering firm
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your construction engineering firm could make more money!
Most construction firm owners don't know how to grow their business. Let us teach you the right strategies.
