![Communication Coach: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_068c9b5f-48e5-4abb-b9d6-4e55d3b78e20.png?v=1715865618&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best communication coaches in the world use strategically to attract clients.
We know you're busy coaching and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your coaching sessions.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for communication coaches.
Get the content idea list made for communication coaches
A lot of communication coaches manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a communication coach
We have analyzed numerous communication coaches' social media strategies while developing our strategy pack for communication coaches - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients to Your Coaching Business |
|---|---|
| Success Stories | Sharing testimonials and success stories from past clients provides social proof and demonstrates the tangible benefits of your coaching. |
| Live Coaching Sessions | Offering glimpses into live coaching sessions showcases your expertise and builds trust with potential clients. |
| Client Testimonials | Positive feedback from clients highlights your effectiveness and encourages others to seek your services. |
| Special Offers and Discounts | Promoting limited-time offers or discounts can attract new clients who are looking for a good deal. |
| User-Generated Content | Sharing content created by your clients (testimonials, progress updates) engages your community and adds authenticity. |
| Collaborations with Influencers | Partnering with influencers or other professionals in your field can introduce your services to a broader audience. |
| Event Announcements | Promoting upcoming workshops, webinars, or speaking engagements can attract new clients interested in your expertise. |
| Seasonal and Holiday Posts | Highlighting seasonal themes or holiday-related communication tips can attract clients looking for timely advice. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage your audience and create a sense of community, encouraging them to seek your services. |
| Communication Tips | Sharing practical communication tips and strategies can intrigue potential clients and demonstrate your expertise. |
| Daily Motivation Updates | Regularly posting motivational quotes or tips keeps you top-of-mind and encourages spontaneous engagement. |
| Behind-the-Scenes Stories | Featuring stories about your journey and experiences as a coach creates a personal connection and humanizes your brand. |
| Client Success Tips | Sharing tips and tricks that have helped your clients succeed can engage followers who are looking for similar results. |
| Sustainability Initiatives | Highlighting your commitment to sustainable practices or community involvement appeals to socially conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some communication coaches make 5x more profit than you!
We have studied the strategies of the best communication coaches in the world. Replicate them now!
How can communication coaches make great content on social media?
What to Prioritise
You probably know it already, but high-quality content showcasing your expertise is essential.
People connect with stories and insights first. Make sure your lighting is good, your background is professional, and your presentation is engaging.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “generic” account.
Show the real side of your coaching practice. Behind-the-scenes photos, client success stories, and personal insights can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special workshops, webinars, or new coaching programs. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your coaching “brand” and what your audience likes.
If you have a low budget to conduct marketing for your coaching business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for communication coaches.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A video on LinkedIn can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own success stories and tag your coaching practice. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for communication coaches on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for communication coaches, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan for your coaching business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Video Tips | Use natural light by positioning yourself near windows during daytime. Enhance videos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a free mini-session or resource as a thank-you. |
| User-Generated Content | Encourage clients to share their success stories by offering a monthly raffle for those who tag your coaching business on Instagram. |
| DIY Communication Tips | Film short, simple communication tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily routine or introduce your team during slow hours. |
| Daily Communication Tips | Design simple, eye-catching graphics for daily tips using free tools like Canva. Include a brief description and a relevant image. |
| Coach Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your office or workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their communication challenges or topics they want to learn more about. |
| Local Event Promotions | Collaborate with local events by offering a small discount or free resource. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience with your coaching services. |
| Home Office Photos | Create attractive settings using inexpensive items like tablecloths, plants, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as going paperless or using digital tools. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your preparation work, such as setting up for a session or organizing materials. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free coaching session. Use prizes that are cost-effective like a free e-book or resource. |
| Seasonal Communication Tips | Highlight seasonal topics and tips using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best communication coaches in the world!
There are communication coaches that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for communication coaches
Investing in high-quality content for your communication coaching business might be worth it because many other coaches won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Live Webinars | Hosting live webinars where you share valuable communication strategies and tips can create a sense of community and attract a global audience eager to improve their skills. |
| Interactive 360° Office Tours | Offering virtual 360° tours of your coaching space, including your office and training areas, can provide a unique behind-the-scenes experience and entice people to book sessions. |
| Exclusive Workshops | Creating buzz with exclusive, limited-time workshops on specific communication topics can generate excitement and urgency, attracting new and repeat clients. |
| Client Success Stories | Sharing in-depth success stories of clients who have benefited from your coaching can create an emotional connection and build trust with potential clients. |
| AR Training Modules | Implementing augmented reality (AR) technology in your training modules where clients can engage in interactive exercises can enhance the learning experience and attract tech-savvy clients. |
| Themed Coaching Sessions | Hosting themed coaching sessions, such as "Mastering Public Speaking" or "Effective Team Communication," can provide a unique and immersive experience, attracting groups and special occasions. |
| Communication Challenges | Organizing communication challenges (e.g., a week-long public speaking challenge) can create viral moments, attracting competitive individuals and spectators. |
| Collaborative Workshops | Partnering with other experts or coaches to host collaborative workshops can introduce your services to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your coaching journey, the impact of effective communication, or client transformations can create an emotional connection with your audience. |
| Interactive Q&A Sessions | Allowing clients to ask questions and get real-time answers via social media polls or live sessions can make them feel involved and eager to engage with your content. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as paperless coaching materials or sustainable office practices, can attract environmentally conscious clients and media attention. |
| Pop-Up Coaching Events | Operating pop-up coaching events in different locations or at local events can expand your reach and attract new clients who may book regular sessions later. |
| Subscription Service | Offering a subscription service where clients receive monthly communication tips, exercises, and resources can create a loyal client base. |
| Immersive Training Workshops | Hosting workshops where clients can learn advanced communication techniques can attract enthusiasts and create a sense of exclusivity. |
| Flash Mob Coaching Sessions | Organizing flash mob coaching sessions in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for communication coaches on social media
Don't waste your time and resources on these strategies. We've seen many communication coaches make these mistakes, and they won't help you stand out from the crowd or attract new clients for your coaching business.
| Content Type | Why It Never Works for Coaches | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your coaching practice appear unoriginal or untrustworthy. | Use real photos of your coaching sessions, workshops, and client interactions to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like success stories, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with communication or coaching confuses followers and dilutes your brand. | Keep your content focused on communication skills, coaching tips, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your coaching practice's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your coaching positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on communication, personal growth, and your coaching expertise. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your coaching services can bore followers and reduce engagement. | Share user-generated content, collaborate with other professionals, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your coaching practice seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your coaching practice. |
Make your communication coaching business more profitable
We have studied the strategies of the best communication coaches in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your communication coaching business
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your communication coaching business could make more money!
Most communication coaches don't know how to grow their business. Let us teach you the right strategies.
