![Coliving Space: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-7_c3f2448c-a8ba-4fc2-ad87-1b785fc0299b.png?v=1715865712&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best coliving spaces in the world use strategically to attract new residents.
We know you're busy managing your coliving space and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new residents to your community.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for coliving space managers.
Get the content idea list made for coliving space owners
A lot of coliving spaces manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a coliving space
We have studied dozens of coliving spaces’ social media accounts when building strategy pack for coliving spaces - here is what seems to always work.
| Content Type | Why It Works to Attract New Residents to Your Coliving Space |
|---|---|
| High-Quality Space Photos | Visually appealing images of the living spaces, common areas, and amenities can make potential residents envision themselves living there, encouraging them to book a tour. |
| Behind-the-Scenes Videos | Showcasing the daily life, maintenance, and community events builds trust and creates a connection with the audience. |
| Resident Testimonials | Positive reviews and testimonials from current residents provide social proof and encourage others to consider moving in. |
| Special Offers and Promotions | Announcing limited-time offers, discounts, and referral bonuses can attract new residents looking for deals. |
| User-Generated Content | Sharing content created by residents (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the coliving space to a broader, local audience. |
| Event Announcements | Promoting upcoming community events, workshops, or social gatherings can attract new residents interested in a vibrant community life. |
| Seasonal and Holiday Posts | Highlighting seasonal activities or holiday events can attract residents looking for a festive and engaging living environment. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider moving in. |
| Community Stories | Sharing stories about the community and its members creates a personal connection and humanizes the brand. |
| Daily Life Updates | Regularly updating followers with daily life activities keeps the coliving space top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the staff members creates a personal connection and humanizes the brand. |
| Living Tips and Hacks | Sharing tips and tricks for communal living can engage followers who are interested in improving their living experience. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly amenities appeals to environmentally conscious consumers. |
| Resident Spotlights | Featuring regular residents creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into residents. |
Some coliving spaces make 5x more profit than you!
We have studied the strategies of the best coliving spaces in the world. Replicate them now!
How can coliving space owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your coliving space are essential.
People choose with their eyes first. Make sure the lighting is good, the spaces look inviting, and the presentation is appealing.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your coliving space. Behind-the-scenes photos, resident stories, and community events can create a personal connection with your audience.
If you want to keep your potential residents excited, highlight any special offers, events, or new amenities. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new residents.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your coliving space “image” and what your audience likes.
If you have a low budget to conduct marketing for your coliving space, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for coliving space owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage residents to share their own photos and tag your coliving space. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for coliving spaces on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for coliving spaces, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your coliving space.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Room Photos | Utilize natural light by taking photos of rooms during the day. Enhance images with free apps like Snapseed or VSCO. |
| Resident Testimonials | Encourage happy residents to record a quick video testimonial on their phone. Offer a small gift card or a free month of a premium service as a thank-you. |
| User-Generated Content | Motivate residents to share their living space photos by offering a monthly raffle for those who tag your coliving space on Instagram. |
| DIY Home Improvement Videos | Film short, simple DIY projects or room decor tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at community events or introduce the team during quieter times. |
| Event Announcements | Create simple, eye-catching graphics for upcoming events using free tools like Canva. Include a brief description and an engaging photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting within the coliving space. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite community activities or suggestions for new amenities. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Resident Spotlights | Highlight loyal residents with their favorite spots in the coliving space. Take a quick photo and share a short story about their experience. |
| Decor Photos | Create attractive room settings using inexpensive items like throw pillows, plants, and wall art from budget stores. |
| Sustainability Tips | Share eco-friendly practices such as recycling or using energy-efficient appliances. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the maintenance or cleaning process. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free month of rent or a premium service. Use prizes that are cost-effective like a free laundry service. |
| Seasonal Decor Posts | Highlight seasonal decorations using natural light and your smartphone camera. Share the story behind the decor to add interest. |
Copy the tactics of the best coliving spaces in the world!
There are coliving spaces that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for coliving spaces
Investing in top-notch social media content for your coliving space might be worth it because many other places won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal community.
| Content Type | Why It Could Bring a LOT of Residents |
|---|---|
| Virtual Room Tours | Offering virtual tours of your coliving spaces, including common areas and private rooms, can provide a unique behind-the-scenes experience and entice people to book a stay. |
| Resident Spotlight Stories | Sharing stories and testimonials from current residents can create an emotional connection and showcase the vibrant community within your coliving space. |
| Interactive Community Events | Hosting live or recorded events such as yoga classes, cooking sessions, or book clubs can foster a sense of community and attract potential residents who value social interaction. |
| Exclusive Networking Opportunities | Promoting exclusive networking events where residents can connect with industry professionals can attract ambitious individuals looking for growth opportunities. |
| Eco-Friendly Living Initiatives | Launching and promoting eco-friendly initiatives, such as recycling programs or sustainable living practices, can attract environmentally conscious residents and media attention. |
| Collaborative Workshops | Hosting workshops on various topics, from personal development to professional skills, can attract lifelong learners and create a sense of exclusivity. |
| AR Room Customization | Implementing augmented reality (AR) technology where potential residents can visualize and customize their rooms can enhance the booking experience and attract tech-savvy individuals. |
| Themed Community Nights | Hosting themed community nights, such as movie marathons or international cuisine nights, can provide a unique and immersive experience, attracting groups and fostering camaraderie. |
| Resident-Led Initiatives | Encouraging residents to lead their own initiatives, such as gardening projects or fitness challenges, can create a sense of ownership and community involvement. |
| Collaborative Pop-Up Events | Partnering with local businesses to host pop-up events can introduce your coliving space to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your coliving space, the design philosophy, or the personal journey of your founders can create an emotional connection with potential residents. |
| Interactive Design Polls | Allowing potential residents to vote on design elements or community activities via social media polls can make them feel involved and eager to join the community they helped shape. |
| Pop-Up Coliving Experiences | Operating pop-up coliving experiences in different locations or at local events can expand your reach and attract new residents who may book a longer stay later. |
| Subscription-Based Amenities | Offering a subscription service where residents receive monthly perks such as cleaning services, meal kits, or wellness packages can create a loyal resident base. |
| Immersive Community Workshops | Hosting workshops where residents can learn new skills or hobbies from experts can attract enthusiasts and create a sense of exclusivity. |
| Flash Mob Community Events | Organizing flash mob community events in unexpected locations can create viral content and attract adventurous individuals looking for unique experiences. |
Content that never works well for coliving spaces on social media
Don't waste your time and resources on these ideas. We've seen many coliving space operators make these mistakes, and they won't help you stand out from the crowd or attract new residents to your coliving space.
| Content Type | Why It Never Works for Coliving Spaces | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the coliving space appear unoriginal or untrustworthy. | Use real photos of your spaces, residents, and community events to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, resident testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with coliving or community living confuses followers and dilutes your brand. | Keep your content focused on your coliving space, community events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your coliving space's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your coliving space positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on community, events, and your coliving space's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate potential residents looking for genuine interaction. | Respond personally to comments and messages to show that you care about your community and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your coliving space can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential residents. | Address negative feedback calmly and constructively, showing that you are willing to improve and value community input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your coliving space seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate potential residents and deter participation. | Offer simple, clear, and straightforward promotions that are easy for potential residents to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your coliving space. |
Make your coliving space more profitable
We have studied the strategies of the best coliving spaces in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your coliving space
We understand that as a coliving space owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than unique, community-focused businesses like yours.
The day-to-day demands of running a coliving space are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for coliving space owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your coliving space. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for coliving spaces on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal community, and boosting your coliving space's visibility online.
With our marketing pack, you can invest in your coliving space's growth without feeling overwhelmed or uncertain.
Your coliving space could make more money!
Most coliving space owners don't know how to grow their business. Let us teach you the right strategies.
