How to plan and track the budget of your chiropractic clinic [template]
How to plan and track the budget of your chiropractic clinic [template]

Copy the best chiropractic clinics!

There are chiropractic clinic owners that make way more profit than you. We have analyzed their tactics. Get them now!

If you don’t plan and track your chiropractic clinic's budget properly, you're setting yourself up for failure.

When we developed our strategy pack for chiropractic clinic owners, we saw a lot of clinic owners struggling with finances and planning.

They were disorganized, had no grasp of cash flow, and were drowning in financial troubles despite having a steady stream of patients.

Don’t let this be you—stand out and succeed.

We’ve created a small, free tool to help you get started: our Budget Tracker and Planner. Let’s turn your clinic's finances around and set you on the path to success!

Get the budget tracker tailored for chiropractic clinics

Most chiropractic clinic owners don't know how to plan and track their budget. This spreadsheet will help you.

budget tracker and planner template for a chiropractic clinic

Example of a full budget for chiropractic clinics

Here is an example of a (very) detailed budget for a chiropractic clinic, to give you some inspiration

1. Rent and Utilities

Item Description Monthly Cost Annual Cost
Rent Lease for clinic space $3,500 $42,000
Electricity Power consumption for clinic operations $400 $4,800
Water Water usage $100 $1,200
Internet & Phone Internet service and business phone $150 $1,800
Waste Removal Garbage and recycling services $100 $1,200
Pest Control Monthly pest control services $50 $600
Insurance Property and liability insurance $500 $6,000

2. Salaries & Wages

Position Number of Employees Monthly Cost per Employee Total Monthly Cost Annual Cost
Chiropractor 1 $6,000 $6,000 $72,000
Chiropractic Assistant 2 $2,500 $5,000 $60,000
Receptionist 1 $2,000 $2,000 $24,000
Office Manager 1 $3,500 $3,500 $42,000

3. Medical Supplies & Equipment

Item Description Monthly Cost Annual Cost
Medical Supplies Therapeutic supplies, needles, etc. $1,000 $12,000
Office Supplies Stationery, printer ink, etc. $200 $2,400
Cleaning Supplies Detergents, sanitizers, etc. $100 $1,200
Equipment Maintenance Regular maintenance of chiropractic equipment $300 $3,600

4. Marketing & Advertising

Item Description Monthly Cost Annual Cost
Online Advertising Google Ads, Facebook Ads, etc. $300 $3,600
Social Media Management Managing social media accounts $500 $6,000
Print Advertising Flyers, posters, newspaper ads $200 $2,400
Website Maintenance Hosting, domain, updates $100 $1,200
Email Marketing Email campaigns and newsletters $150 $1,800
Promotional Events Special events and promotions $200 $2,400

5. Miscellaneous Expenses

Item Description Monthly Cost Annual Cost
Licenses & Permits Professional licenses, health permits, etc. $100 $1,200
Uniforms Staff uniforms and lab coats $200 $2,400
POS System Point of Sale software and hardware $150 $1,800
Contingency Fund Emergency repairs and unexpected costs $500 $6,000
Staff Training Training programs and materials $200 $2,400

Some chiropractic clinics make 5x more profit than you!

We have studied the strategies of the best chiropractic clinics in the world. Replicate them now!

marketing strategy for a chiropractic clinic

What are the biggest expenses for a chiropractic clinic?

Be mindful of these critical expenses. Here are five major costs every chiropractic clinic owner needs to consider, along with some tips on how to manage them effectively.

    • Medical supplies and equipmentThese can take up a significant portion of your budget. You're dealing with specialized equipment and supplies that can be costly and need regular replenishment. To keep these costs in check, focus on purchasing high-quality, durable equipment, negotiate better prices with suppliers, and avoid overstocking. It's easy to overspend by buying the latest gadgets that may not add enough value to your practice.
    • Staffing your clinicYour staff is essential, but paying for their salaries, benefits, and ongoing training can be expensive. This cost remains high because you need a skilled team to provide excellent care and keep the clinic running smoothly. Optimize labor costs by scheduling efficiently, cross-training staff, and monitoring productivity. However, be cautious not to underpay or overwork your staff, as this can lead to high turnover and decreased patient satisfaction.
    • Rent and utilities of your clinicPrime locations come with high rent, but they can attract more patients. Utilities like electricity, heating, and water are necessary but can add up quickly. To optimize these costs, negotiate favorable lease terms and invest in energy-efficient appliances and lighting. Overspending often occurs when you choose a location that's too large or too upscale for your needs.
    • MarketingYou need to promote your clinic, but advertising can be costly, whether it's online ads, social media campaigns, or traditional media. Optimize this expense by focusing on cost-effective methods like the ones we recommend. Overspending can happen if you invest in flashy campaigns without a clear return on investment.
    • Clinic maintenance and upgradesThis includes everything from treatment tables to waiting room furniture. These are expensive because quality equipment and regular maintenance are crucial for smooth operations and patient satisfaction. Optimize by investing in durable, high-quality equipment and maintaining it regularly to avoid costly breakdowns. You can overspend by going for the latest high-tech gadgets you don’t really need.

How to spend less with your chiropractic clinic?

Here are practical tips to help you, as a chiropractic clinic owner, optimize your budget and manage expenses more effectively.

Expense Tips to Optimize
Medical Supplies Partner with reputable suppliers for bulk purchases and negotiate discounts for essential items.
Staff Salaries Implement a scheduling software to optimize staff hours and reduce overtime.
Utilities Install LED lighting and energy-efficient HVAC systems to reduce energy consumption.
Marketing Run social media campaigns for your clinic and collaborate with local health influencers for free exposure.
Cleaning Supplies Train staff on efficient use of cleaning supplies to reduce waste and maintain hygiene standards.
Equipment Maintenance Set up a maintenance log for regular equipment checks and servicing to extend the lifespan of your tools.
Rent/Mortgage Negotiate lease terms during renewal or consider moving to a less expensive location.
Insurance Regularly review insurance policies to ensure they meet current needs and compare rates annually.
Office Supplies Purchase supplies in bulk and go paperless where possible with digital patient records and appointment systems.
Patient Education Materials Use digital resources and email newsletters to provide patient education, reducing printing costs.
POS System Choose a POS system that offers essential features with low transaction fees and integrates with other systems.
Staff Training Conduct regular in-house training sessions and use free online resources to keep staff updated on best practices.
Waste Management Implement a waste tracking system to minimize waste and ensure proper disposal of medical waste.
Technology Invest in multi-functional chiropractic equipment and utilize clinic management software for scheduling and patient records.
Linen and Laundry Partner with a cost-effective linen service and consider reusable, easy-to-clean linens.
Licensing and Permits Stay up-to-date with local regulations to avoid fines and costly renewals.
Transportation Plan routes efficiently for home visits or mobile services to maximize efficiency and reduce fuel costs.
Inventory Management Use inventory management software to track stock levels and reduce spoilage of medical supplies.
Pest Control Schedule monthly pest control services and maintain cleanliness standards to prevent infestations.
Music and Ambiance Use a streaming service for background music to create a calming environment for patients.
Uniforms Choose durable, easy-to-clean uniforms and offer staff a stipend for maintenance instead of using an external service.

Copy the tactics of the best chiropractic clinics in the world!

There are chiropractic clinics that make way more money than you do. We have studied their tactics. Get them now!

marketing strategy for a chiropractic clinic

Expenses that are just useless for a chiropractic clinic

Yes, some expenses for your chiropractic clinic are just unnecessary. They don't contribute to improving patient care or increasing revenue.

Clinic Expense Reason It's Useless
Luxurious Office Decor Overly lavish decor doesn't necessarily attract more patients and can be a drain on the budget.
Premium Office Supplies High-end office supplies are often unnecessary and don't improve patient care.
Excessive Treatment Options Offering too many treatment options can complicate inventory and increase costs without a significant return.
Top-of-the-Line Equipment High-end chiropractic equipment is not always necessary and can be cost-prohibitive.
Traditional Advertising Paper ads often have a lower return on investment. Focus on digital marketing instead.
Multiple Uniform Styles Having various uniform styles increases costs without adding significant value to the patient experience.
Overstaffing Having more staff than needed leads to higher labor costs without necessarily improving service quality.
Expensive Subscriptions Costly subscriptions for magazines or music often go unnoticed by patients.
Exclusive Treatment Products Using rare or exclusive products can inflate costs and complicate supply chains.
High-End Furniture Luxurious furniture is not always appreciated by patients and can be a significant expense.
Custom Printed Materials Personalized items like napkins or pens are minor details that most patients overlook, and they can be expensive.
Unnecessary Software Paying for software with features you don’t use is a waste of resources.
Premium Water Brands Most patients are content with filtered tap water, making expensive bottled water unnecessary.
Extra Office Space Maintaining more office space than needed increases operational costs.
Excessive Membership Fees Paying for multiple industry memberships often yields little benefit.
Frequent Renovations Constantly updating decor and layout can be costly and disrupt operations.
Expensive Office Centerpieces Elaborate centerpieces are often ignored by patients and add to the cost.
Luxury Office Supplies High-end office supplies are prone to damage and expensive to replace, often going unnoticed by patients.
Excessive Staff Meetings Too many meetings can reduce productivity and increase labor costs.
Expensive Brochure Designs Frequently redesigning brochures is costly and often unnecessary.
Unused Promotional Materials Ordering more promotional items than needed leads to waste and unnecessary expense.Get our marketing budget planner template.
Paid Directory Listings Many free listing options are available, making paid listings often redundant.
Specialized Equipment Specialized equipment is often unnecessary and adds to costs without a proportional benefit.

Stop working with a tight budget for your chiropractic clinic!

Managing a budget for a chiropractic clinic when funds are tight can feel overwhelming. It's like being trapped in a cycle where any unexpected expense can throw your finances off balance.

This constant pressure makes it nearly impossible to invest in growth initiatives, leaving you always scrambling to cover costs. It's a life filled with stress and sleepless nights.

Yes, you can continue down this path, cutting corners and just getting by. But there's another part of the equation you might be overlooking. Instead of just trying to reduce expenses, you can focus on increasing your revenue. More income means more flexibility and more resources to invest in your clinic.

And no, you don't necessarily have to spend money to grow. There are plenty of zero-cost initiatives and strategies that can help you boost your revenue by 10%, 20%, or more. We've detailed all of these strategies in our guides, after studying dozens of chiropractic clinics just like yours. Get them now!

Make your chiropractic clinic more profitable

We have studied the strategies of the best chiropractic clinics in the world. All their tactics are explained in our pack!

marketing strategy for a chiropractic clinic
Back to blog

Read more

A marketing plan for your chiropractic clinic
Download the template and make your own marketing plan.
A social media planner for a chiropractic clinic
Download the spreadsheet and make your own social media planner.