![Career Coach: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_34adac49-0e0d-4a2a-ac61-79f794ed7211.png?v=1715865450&width=1100)
LinkedIn and Twitter are not just for networking and news—they're powerful tools that the best career coaches in the world use strategically to attract clients.
We know you're busy guiding your clients and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your coaching practice.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for career coaches.
Get the content idea list made for career coaches
A lot of career coaches manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a career coach
We have analyzed numerous career coaches' social media accounts to create our strategy pack for career coaches - here is what consistently drives success.
| Content Type | Why It Works to Attract and Engage Clients |
|---|---|
| Success Stories | Sharing testimonials and success stories from clients builds credibility and inspires potential clients to seek your services. |
| Behind-the-Scenes Insights | Offering a glimpse into your coaching process and daily routine helps build trust and a personal connection with your audience. |
| Client Testimonials | Positive feedback from clients serves as social proof, encouraging others to consider your coaching services. |
| Exclusive Tips and Advice | Sharing actionable career tips and advice positions you as an expert and provides immediate value to your audience. |
| User-Generated Content | Featuring content created by your clients (testimonials, progress updates) adds authenticity and engages your community. |
| Collaborations with Industry Experts | Partnering with other professionals or influencers can expand your reach and introduce you to a broader audience. |
| Webinar and Workshop Announcements | Promoting upcoming webinars, workshops, or live sessions can attract new clients interested in professional development. |
| Seasonal and Timely Advice | Providing career advice tailored to specific times of the year (e.g., New Year resolutions, graduation season) can attract clients looking for timely guidance. |
| Interactive Content | Engaging your audience with polls, Q&A sessions, and quizzes fosters a sense of community and keeps them coming back for more. |
| Resource Shares | Sharing valuable resources like eBooks, templates, and checklists can attract followers who are eager to learn and grow. |
| Daily Motivation and Inspiration | Posting daily motivational quotes or success tips keeps your audience inspired and engaged, making them more likely to seek your coaching services. |
| Behind-the-Scenes Client Stories | Highlighting the journeys and achievements of your clients creates a personal connection and humanizes your brand. |
| Career Development Tips | Offering practical career development tips can engage followers who are looking to advance their careers. |
| Sustainability Initiatives | Highlighting your commitment to sustainable practices or community involvement can appeal to socially conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some career coaches make 5x more profit than you!
We have studied the strategies of the best career coaches in the world. Replicate them now!
How can career coaches make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your coaching sessions and client success stories are essential.
People connect with visuals first. Make sure the lighting is good, the setting is professional, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your coaching practice. Behind-the-scenes photos, client testimonials, and success stories can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, workshops, or new coaching programs. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your coaching “image” and what your audience likes.
If you have a low budget to conduct marketing for your coaching business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for career coaches.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own success stories and tag your coaching practice. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for career coaches on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for career coaches, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in your career coaching marketing plan.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Video Tips | Use natural light by filming near windows during the day. Enhance videos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a free coaching session or resource as a thank-you. |
| User-Generated Content | Encourage clients to share their success stories by offering a monthly raffle for those who tag your coaching business on Instagram. |
| DIY Career Advice Videos | Film short, simple career tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily work or introduce your team during slow hours. |
| Daily Motivation Posts | Design simple, eye-catching graphics for daily motivational quotes using free tools like Canva. Include a brief description and an inspiring image. |
| Coach Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their career goals or suggestions for new services. |
| Local Event Promotions | Collaborate with local career fairs or workshops by offering a small discount or free consultation. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight successful clients with their career achievements. Take a quick photo and share a short story about their journey with your coaching. |
| Home Office Photos | Create attractive settings using inexpensive items like desk organizers, plants, and props from dollar stores. |
| Career Tips | Share practical career advice such as resume tips or interview strategies. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your preparation work, such as organizing client files or setting up for a webinar. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free coaching session. Use prizes that are cost-effective like a free e-book. |
| Seasonal Career Tips | Highlight seasonal job search strategies using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best career coaches in the world!
There are career coaches that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for career coaches
Investing in high-quality content for your career coaching business might be worth it because many other coaches won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Live Webinars | Hosting live webinars on career development topics can create a sense of community and attract a global audience eager to learn from your expertise. |
| Virtual Office Tours | Offering virtual tours of your coaching space, including your office setup and resources, can provide a unique behind-the-scenes experience and entice people to book sessions. |
| Exclusive Workshops | Creating buzz with exclusive or seasonal workshops available for a limited time can generate excitement and urgency, attracting new and repeat clients. |
| One-on-One Coaching Sessions | Offering personalized coaching sessions where clients can receive tailored advice and strategies can create a memorable experience and word-of-mouth referrals. |
| AR Career Path Visualization | Implementing augmented reality (AR) technology to help clients visualize their career paths can enhance the coaching experience and attract tech-savvy clients. |
| Themed Coaching Events | Hosting themed coaching events, such as a resume makeover night or a networking skills workshop, can provide a unique and immersive experience, attracting groups and special occasions. |
| Career Challenge Contests | Organizing career challenge contests (e.g., a 30-day LinkedIn profile improvement challenge) can create viral moments, attracting competitive professionals and spectators. |
| Collaborative Webinars | Partnering with other career experts or industry leaders to host webinars can introduce your coaching services to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your clients' success journeys, the challenges they overcame, or your personal coaching philosophy can create an emotional connection with potential clients. |
| Interactive Goal Setting | Allowing clients to set their career goals via social media polls or interactive sessions can make them feel involved and eager to achieve the milestones they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as paperless coaching sessions or sustainable business practices, can attract environmentally conscious clients and media attention. |
| Pop-Up Coaching Sessions | Operating pop-up coaching sessions in different locations or at local events can expand your reach and attract new clients who may book regular sessions later. |
| Subscription Service | Offering a subscription service where clients receive monthly career tips, resources, and exclusive content can create a loyal client base. |
| Immersive Career Workshops | Hosting workshops where clients can learn advanced career strategies and techniques can attract career enthusiasts and create a sense of exclusivity. |
| Flash Mob Coaching Events | Organizing flash mob coaching events in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for career coaches on social media
Don't waste your time and resources on these strategies. We've seen many professionals make these mistakes, and they won't help you stand out in the competitive field of career coaching or attract new clients.
| Content Type | Why It Never Works for Career Coaches | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your coaching practice appear unoriginal or untrustworthy. | Use real photos of your coaching sessions, workshops, and client success stories to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing your services can feel spammy and turn off potential clients. | Mix in engaging content like career tips, success stories, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with career development confuses followers and dilutes your brand. | Keep your content focused on career coaching, professional development, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your coaching practice's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your expertise positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on career growth, community, and your unique coaching offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share client testimonials, collaborate with other professionals, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your coaching practice seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your coaching practice. |
Make your career coaching business more profitable
We have studied the strategies of the best career coaches in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your career coaching business
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your career coaching business could make more money!
Most career coaches don't know how to grow their business. Let us teach you the right strategies.
