![Business Consulting Firm: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_c950d425-4790-4e9c-b70e-a9265d9c31d0.png?v=1715865433&width=1100)
LinkedIn and Twitter are not just for networking and news—they're powerful platforms that the top consulting firms use strategically to attract clients.
We understand that you're busy running your consulting business and the idea of managing social media might seem like an additional burden.
But here's the thing: you don't need to be a marketing guru or spend a fortune to make it effective. Just a few minutes a day can bring a couple of new clients to your firm.
To assist you, we have created a free list of content ideas - also, for a comprehensive action plan, please check our strategy pack for consulting firms.
Get the content idea list made for business consultants
A lot of consulting firms manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a business consulting firm
We have analyzed numerous business consulting firms' strategies when developing our strategy pack for consulting firms - here is what consistently drives success.
| Content Type | Why It Works to Attract New Clients to Your Consulting Firm |
|---|---|
| Case Studies | Detailed case studies showcasing successful projects demonstrate your expertise and build credibility with potential clients. |
| Expert Articles | Publishing insightful articles on industry trends and best practices positions your firm as a thought leader. |
| Client Testimonials | Positive feedback from satisfied clients provides social proof and encourages others to engage your services. |
| Webinars and Workshops | Hosting educational webinars and workshops can attract potential clients interested in your expertise. |
| White Papers | In-depth white papers on relevant topics can attract decision-makers looking for detailed insights and solutions. |
| Industry Reports | Publishing comprehensive industry reports can establish your firm as a go-to source for valuable information. |
| Client Success Stories | Sharing stories of how your firm has helped clients achieve their goals can inspire confidence in your services. |
| Interactive Q&A Sessions | Engaging with your audience through live Q&A sessions can build trust and provide immediate value. |
| Infographics | Visually appealing infographics can simplify complex information and make it more accessible to potential clients. |
| Behind-the-Scenes Insights | Offering a glimpse into your firm's processes and team can humanize your brand and build a connection with your audience. |
| Client Spotlights | Highlighting your clients' successes and how your firm contributed can create a sense of community and shared achievement. |
| Thought Leadership Pieces | Publishing thought-provoking content on emerging trends and challenges can attract forward-thinking clients. |
| Collaborations with Industry Influencers | Partnering with industry influencers can expand your reach and introduce your firm to a broader audience. |
| Seasonal and Timely Content | Creating content around seasonal trends or timely industry events can keep your firm relevant and top-of-mind. |
| Interactive Polls and Surveys | Engaging your audience with polls and surveys can provide valuable insights and foster a sense of involvement. |
| Free Resources and Tools | Offering free resources, such as templates or calculators, can attract potential clients by providing immediate value. |
| Behind-the-Scenes Team Stories | Featuring stories about your team members can create a personal connection and humanize your brand. |
| Sustainability and CSR Initiatives | Highlighting your firm's commitment to sustainability and corporate social responsibility can appeal to ethically-minded clients. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some consulting firms make 5x more profit than you!
We have studied the strategies of the best consulting firms in the world. Replicate them now!
How can business consultants make great content on social media?
What to Prioritize
You probably know it already, but high-quality case studies and client testimonials are essential.
Clients make decisions based on proven results. Ensure your case studies are detailed, your testimonials are genuine, and your presentation is professional.
Also, publish content regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to inquiries and messages quickly. Clients appreciate prompt interaction and it makes them feel valued. Don’t just be another “generic” consulting firm.
Show the real side of your business. Behind-the-scenes insights, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, webinars, or new services. Make sure your followers know what’s new and valuable.
Finally, share positive reviews and success stories. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your consulting firm’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your consulting firm, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for consulting firms.
How to Do It Fast and Efficient
First, spend a few hours once a week creating content, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A blog post on LinkedIn can be a tweet on Twitter or a post on Facebook.
Encourage clients to share their own success stories and tag your firm. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for consulting firms on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for business consulting firms, complete with practical tips to keep costs low and maximize the impact of your social media presence.
Consider incorporating some of these ideas into your consulting firm's marketing strategy.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Client Success Stories | Request satisfied clients to share a brief video testimonial using their smartphone. Offer a complimentary consultation or a small discount as a token of appreciation. |
| Expert Tips and Advice | Share short, actionable tips on business strategy, leadership, or market trends. Use free tools like Canva to create visually appealing graphics. |
| Behind-the-Scenes Insights | Use Instagram Stories or Facebook Live to showcase your team's brainstorming sessions or client meetings (with permission). |
| Industry News and Analysis | Share your take on recent industry developments. Use free tools like Buffer to schedule and manage your posts efficiently. |
| Webinar Announcements | Promote upcoming webinars or workshops using simple, eye-catching graphics created with free tools like Canva. Include a brief description and registration link. |
| Team Spotlights | Feature team members with a casual photo and interesting facts about their expertise. Use your smartphone and a natural office setting. |
| Client Engagement Polls | Engage your audience with free LinkedIn or Twitter polls about their business challenges or topics of interest. |
| Local Business Collaborations | Partner with local businesses for joint promotions. Cross-promote each other's content to expand your reach and network. |
| Community Involvement Posts | Share photos and stories about your participation in local business events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients and their success stories. Take a quick photo and share a short narrative about their journey with your firm. |
| DIY Business Tips Videos | Film short, simple videos offering business advice using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Sustainability Practices | Share your firm's eco-friendly practices such as paperless operations or remote work policies. Create simple infographics with free tools like Canva. |
| Office Prep and Setup | Record short clips of your office setup or team preparing for a big project. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use cost-effective prizes like a free e-book or a strategy session. |
| Seasonal Business Tips | Highlight seasonal business strategies or market trends using natural light and your smartphone camera. Share the story behind the tips to add interest. |
Copy the tactics of the best consulting firms in the world!
There are consulting firms that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for consulting firms
Investing in high-quality content for your business consulting firm can be a game-changer. Many firms overlook this, giving you a unique opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Attract a LOT of Clients |
|---|---|
| Webinars and Online Workshops | Hosting live or recorded webinars where your consultants share insights on industry trends and best practices can establish your firm as a thought leader and attract a global audience. |
| Virtual Office Tours | Offering virtual 360° tours of your office, including meeting rooms and collaborative spaces, can provide a unique behind-the-scenes experience and build trust with potential clients. |
| Case Study Highlights | Creating detailed case studies of successful projects can showcase your expertise and generate interest from potential clients looking for similar solutions. |
| Exclusive Strategy Sessions | Offering exclusive one-on-one strategy sessions where clients can interact with your top consultants can create a memorable experience and foster word-of-mouth referrals. |
| AR Business Solutions Demos | Implementing augmented reality (AR) technology to demonstrate your business solutions can enhance client understanding and attract tech-savvy businesses. |
| Themed Networking Events | Hosting themed networking events, such as industry-specific roundtables or innovation nights, can provide a unique and immersive experience, attracting key decision-makers. |
| Business Challenge Contests | Organizing business challenge contests (e.g., pitch competitions) can create viral moments, attracting innovative startups and established companies alike. |
| Collaborative Workshops | Partnering with other industry experts to host collaborative workshops can introduce your firm to new audiences and create a buzz in the business community. |
| Story-Driven Blog Posts | Sharing in-depth stories about your successful projects, the journey of your consultants, or the impact of your solutions can create an emotional connection with clients. |
| Interactive Solution Design | Allowing clients to participate in the design of custom solutions via online polls or interactive sessions can make them feel involved and eager to implement the strategies they helped create. |
| Sustainability Initiatives | Launching and promoting sustainability initiatives, such as eco-friendly business practices or community projects, can attract environmentally conscious clients and media attention. |
| Pop-Up Consulting Booths | Setting up mobile consulting booths at industry events or local business hubs can expand your reach and attract new clients who may seek your services later. |
| Subscription-Based Insights | Offering a subscription service where clients receive monthly insights, reports, and strategy guides can create a loyal client base. |
| Immersive Training Programs | Hosting immersive training programs where clients can learn advanced business techniques from your consultants can attract business enthusiasts and create a sense of exclusivity. |
| Flash Consulting Sessions | Organizing flash consulting sessions in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for consulting firms on social media
Don't waste your time and resources on these strategies. We've seen many business owners make these mistakes, and they won't help you stand out from the competition or attract new clients to your consulting firm.
| Content Type | Why It Never Works for Consulting Firms | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your firm appear unoriginal or untrustworthy. | Use real photos of your team, office, and client interactions to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing services can feel spammy and turn off followers. | Mix in engaging content like case studies, client testimonials, and industry insights to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with business consulting confuses followers and dilutes your brand. | Keep your content focused on consulting, business strategies, industry trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your firm's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your expertise positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on business growth, community, and your firm's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your firm can bore followers and reduce engagement. | Share user-generated content, collaborate with industry leaders, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your firm seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your consulting firm. |
Make your business consulting firm more profitable
We have studied the strategies of the best consulting firms in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your business consulting firm
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your business consulting firm could make more money!
Most business consultants don't know how to grow their business. Let us teach you the right strategies.
