![Branding Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_a28402ca-d06d-4674-ad68-beb0bdfa2df3.png?v=1715865432&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best brands in the world use strategically to build their identity and connect with their audience.
We know you're busy running your business and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a branding expert or spend a fortune to make it work. Just a few minutes a day can significantly enhance your brand's presence and engagement.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for brand owners.
Get the content idea list made for branding agency owners
A lot of branding agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a branding agency
We have analyzed numerous branding strategies and campaigns when developing our strategy pack for branding agencies - here is what consistently delivers results.
| Content Type | Why It Works to Attract New Clients to Your Branding Agency |
|---|---|
| Case Studies | Detailed case studies showcasing successful projects demonstrate your expertise and build credibility with potential clients. |
| Behind-the-Scenes Videos | Showing the creative process, team collaboration, and project development builds trust and creates a connection with your audience. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to work with your agency. |
| Special Offers and Packages | Announcing limited-time offers or bundled services can attract new clients looking for value deals. |
| User-Generated Content | Sharing content created by clients (e.g., feedback, project outcomes) engages the community and adds authenticity to your brand. |
| Industry Collaborations | Partnering with industry influencers or complementary businesses can introduce your agency to a broader, relevant audience. |
| Event Announcements | Promoting upcoming webinars, workshops, or networking events can attract new clients interested in your expertise and services. |
| Seasonal and Trend Posts | Highlighting seasonal trends or industry insights can position your agency as a thought leader and attract clients looking for up-to-date strategies. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| Expert Tips and Advice | Sharing branding tips and industry advice can establish your agency as an authority and attract clients seeking expert guidance. |
| Project Highlights | Regularly updating followers with recent project highlights keeps your agency top-of-mind and showcases your ongoing success. |
| Team Member Spotlights | Featuring stories about team members creates a personal connection and humanizes your brand, making it more relatable. |
| Design and Branding Tips | Sharing design tips and branding strategies can engage followers who are interested in improving their own brand presence. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly projects appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some branding agencies make 5x more profit than you!
We have studied the strategies of the best branding agencies in the world. Replicate them now!
How can branding agency owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals and compelling narratives are essential for your brand.
People connect with stories first. Ensure your branding materials are visually appealing, the message is clear, and the presentation is engaging.
Also, maintain a consistent posting schedule to keep your audience engaged. It doesn’t have to be daily, but find a rhythm that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to comments and messages promptly. People appreciate interaction and it makes them feel valued. Don’t just be another “generic” brand.
Show the authentic side of your agency. Behind-the-scenes photos, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special projects, events, or new services. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your agency’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your agency, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for branding agencies.
How to Do It Fast and Efficiently
First, spend a few hours once a week creating visuals, drafting posts, and planning your content. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A case study on LinkedIn can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own experiences and tag your agency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for branding agencies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for branding agencies, complete with practical tips to keep costs low while maximizing your social media presence.
You might want to incorporate some of these ideas in the marketing strategy of your branding agency.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Portfolio Photos | Use natural light by positioning your work near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a small discount on their next project as a thank-you. |
| User-Generated Content | Encourage clients to share their branded materials by offering a monthly raffle for those who tag your agency on Instagram. |
| DIY Branding Tips Videos | Film short, simple branding tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your creative process or introduce the team during slow hours. |
| Project Highlights | Design simple, eye-catching graphics for recent projects using free tools like Canva. Include a brief description and a compelling photo. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their branding preferences or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their favorite projects. Take a quick photo and share a short story about their experience with your agency. |
| Office Photos | Create attractive office settings using inexpensive items like tablecloths, plants, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using recycled materials or digital solutions. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the creative process, such as sketching logos or brainstorming sessions. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free branding consultation. Use prizes that are cost-effective like a free logo design. |
| Seasonal Branding Tips | Highlight seasonal branding strategies using natural light and your smartphone camera. Share the story behind the strategy to add interest. |
Copy the tactics of the best branding agencies in the world!
There are branding agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for branding agencies
Investing in high-quality content for your branding agency can be a game-changer. Many agencies overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Case Study Videos | Creating detailed case study videos showcasing your successful projects can build credibility and attract potential clients by demonstrating your expertise and results. |
| Interactive Brand Workshops | Hosting live or recorded brand strategy workshops can engage your audience, provide value, and position your agency as a thought leader in the industry. |
| Limited Edition Branding Packages | Offering exclusive, limited-time branding packages can create urgency and excitement, drawing in new clients eager to take advantage of the offer. |
| Client Spotlight Features | Highlighting your clients' success stories and their journey with your agency can build trust and showcase the impact of your work. |
| AR Brand Mockups | Utilizing augmented reality (AR) to create interactive brand mockups can provide a unique and engaging way for clients to visualize their brand's potential. |
| Themed Branding Events | Organizing themed branding events, such as a rebranding launch party or a brand storytelling night, can create memorable experiences and attract attention. |
| Brand Challenge Contests | Running brand challenge contests (e.g., best logo redesign) can generate buzz, attract creative talent, and engage your audience in a fun and competitive way. |
| Collaborative Pop-Up Studios | Partnering with other creative professionals to host pop-up branding studios can introduce your agency to new audiences and foster community connections. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your agency's journey, the creative process, or client transformations can create an emotional connection with your audience. |
| Interactive Brand Audits | Offering interactive brand audits via social media or webinars can engage potential clients and provide them with valuable insights, making them more likely to seek your services. |
| Sustainability Initiatives | Promoting your agency's commitment to sustainability, such as eco-friendly design practices or community projects, can attract environmentally conscious clients and media attention. |
| Mobile Branding Workshops | Conducting mobile branding workshops at different locations or events can expand your reach and attract new clients who may later seek your full services. |
| Brand Strategy Subscription Service | Offering a subscription service where clients receive monthly brand strategy tips and resources can create a loyal client base and provide ongoing value. |
| Immersive Creative Workshops | Hosting workshops where clients can learn advanced branding techniques from your team can attract brand enthusiasts and create a sense of exclusivity. |
| Flash Mob Branding Events | Organizing flash mob branding events in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for branding agencies on social media
Don't waste your time and resources on these strategies. We've seen many businesses make these mistakes, and they won't help you stand out from the competition or attract new clients for your branding agency.
| Content Type | Why It Never Works for Branding Agencies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your agency appear unoriginal or untrustworthy. | Use real photos of your team, office, and projects to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off potential clients. | Mix in engaging content like case studies, client testimonials, and behind-the-scenes stories to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with branding or your agency confuses followers and dilutes your brand. | Keep your content focused on branding, design, marketing strategies, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your agency's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your agency positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on branding, creativity, and your agency's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your agency can bore followers and reduce engagement. | Share user-generated content, collaborate with other businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your agency seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your agency. |
Make your branding agency more profitable
We have studied the strategies of the best branding agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your branding agency
We understand that as a business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your branding agency could make more money!
Most branding agency owners don't know how to grow their business. Let us teach you the right strategies.
