Bowling Alley Marketing Budget Estimator

If you own a bowling alley, marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or not enough. To help you make informed decisions, we’ve created a free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for bowling alley owners

1. What is your bowling alley’s location type?

Small-town or low-competition area Large city or high-competition area

High-competition urban areas often require more aggressive marketing and higher budgets to stand out.

2. Do you have a website that allows customers to book lanes or buy event packages online?

No Yes

A robust online booking system can increase convenience but may require additional maintenance and digital promotion.

3. What type of content do you plan to prioritize?

High-quality facility tour videos Customer testimonials Behind-the-scenes event setups Game highlights/demos Promotional offers

More polished content (like professional videos or testimonials) typically requires higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for bowling alleys include Facebook, Instagram, TikTok, and sometimes YouTube. The more platforms you manage, the more resources you’ll need.

5. Are you planning to hire a dedicated social media manager?

Yes No

Running a busy bowling alley leaves little time for marketing. A dedicated manager increases costs but ensures a consistent online presence.

6. What is your bowling alley’s positioning?

High-end / premium (luxury amenities, modern lanes) Mid-range (quality and fair prices) Budget-friendly / family entertainment Specialized (retro, themed, or unique experiences)

Premium alleys often require more polished branding and marketing, whereas budget-friendly options can invest less in high-end visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on Facebook Ads, Instagram Ads, Google Ads, etc.

8. Do you host corporate events, group bookings, or community events?

No Yes

Targeting group events often requires additional outreach, networking, and specialized event promotions.

9. How frequently do you launch promotions or special event offers?

Occasionally Regularly

Alleys running frequent deals (e.g., discount nights or family packages) often spend more on advertising to promote their offers.

10. Do you plan to work with local influencers or event personalities?

No Yes

Collaborations with local influencers or event organizers can boost brand visibility but require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many businesses budget 5%–10% of revenue for marketing. We'll use 5% as a baseline and then adjust based on your other answers.

12. Have you checked our marketing pack for bowling alleys?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid mistakes, and invest only in profitable strategies tailored for the bowling industry and your target audience.

Calculate My Budget