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You're a blockchain developer or entrepreneur. Let us ask you a question - are you effectively showcasing your blockchain solutions and innovations on social media?
We are asking this question because we've seen many blockchain development agencies struggle with the challenge of planning impactful social media content.
That's why we've developed a free social media planner, tailored specifically for blockchain development agencies. This tool will help you streamline the process, showing you how to engage your audience with every post.
Additionally, if you want to elevate your agency's visibility with the right tactics and strategies, check out our Blockchain Marketing Toolkit.
Read on to discover how to leverage this tool to enhance your agency's online presence and ensure every post contributes directly to your success.
What social media platforms are best for promoting a blockchain development agency?
Contrary to popular belief, not all social media platforms are relevant for your blockchain development agency's marketing strategy.
This is mainly due to varying user demographics, content formats, and engagement dynamics. For example, platforms like Pinterest, primarily used for visual inspiration and DIY projects, offer little value for blockchain agencies aiming to attract tech-savvy clients and engage with industry professionals on a technical level.
Actually, as a blockchain development agency, you have to strategically select platforms focusing on those that enable professional networking, thought leadership, and technical discussions, such as LinkedIn, Twitter, and GitHub. We have made it easy for you to understand with the table below.
Finally, please note that we have included specific guides for every relevant platform in our pack for blockchain agencies who want to grow their business.
The best social media platforms for a blockchain development agency
| Social Media Platform | Relevancy Level for a Blockchain Agency | Detailed Explanation |
|---|---|---|
| High | LinkedIn's professional network is ideal for connecting with potential clients, sharing industry insights, and establishing thought leadership through articles and posts. | |
| High | With its real-time updates and active tech community, Twitter is perfect for sharing news, engaging in industry discussions, and building a following among blockchain enthusiasts. | |
| GitHub | High | GitHub is essential for showcasing your open-source projects, collaborating with other developers, and demonstrating your technical expertise to potential clients and partners. |
| Medium-High | Reddit's specialized forums (subreddits) allow for in-depth discussions and community engagement, making it a valuable platform for sharing knowledge and gaining feedback from the blockchain community. | |
| Medium | While Facebook can be used for broader audience engagement and event promotion, its general user base may not be as targeted for blockchain-specific content. | |
| Medium-Low | Instagram's visual-centric format is less suited for technical content but can be used for brand storytelling and showcasing company culture. | |
| Low | Pinterest's focus on visual content and DIY projects makes it less relevant for a blockchain agency looking to engage with a technical audience. |
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How to get started on social media for your blockchain development agency?
Setting up and managing a social media account for your blockchain development agency is something you can absolutely manage on your own, especially in the initial stages.
It's not overly complex, but it does require careful planning and a strategic approach. We've broken down the process for each platform in our marketing strategy pack for blockchain agencies.
Identify Your Target Audience
Firstly, understanding your target audience is essential.
The tone, style, and content of your social media should be designed to resonate with your specific audience.
Consider your agency’s services, expertise, and market position. Are you targeting startups, established tech companies, or perhaps investors in the blockchain space? Knowing who your content is for will guide your social media strategy.
Optimize Your Social Media Profiles
When setting up your profiles, make sure your agency’s social media bio includes key information that quickly tells potential clients what you do.
This should include your areas of expertise, such as "Smart Contract Development" or "Blockchain Security Solutions," your location, and unique selling points like "Pioneers in Blockchain Innovation." Links to your portfolio, case studies, or your main website are also crucial.
Is It Time-Consuming?
Yes, initially, setting up your profiles and getting accustomed to the platforms can take some time.
However, once you establish a routine, managing your social media can become a seamless part of your daily activities, much like checking your emails.
Should You Hire a Professional?
Whether you should hire someone depends on how comfortable you are with social media and how much time you can dedicate to it. Starting on your own is a great way to grasp what resonates with your audience.
If your agency grows or if managing social media becomes too demanding, considering a professional with experience in digital marketing for blockchain companies might be a wise choice.
First Week on Social Media for Your Blockchain Agency
Let's outline what you should focus on in the first week of launching your agency's social media presence. For a more detailed 30-day plan, please refer to our marketing strategy pack for blockchain agencies.
| Day Number | Actions | How to Do It Well |
|---|---|---|
| 1 | Select appropriate platforms | Choose platforms where your target clients are most likely to be found, such as LinkedIn and Twitter. |
| 2 | Set up your profiles | Ensure high-quality logos and banners that reflect your brand. Fill out all bio sections with clear, concise information about your services. |
| 3 | Determine your target audience | Define who needs your blockchain solutions and tailor your content to meet their needs and interests. |
| 4 | Plan your content | Create a content calendar that includes educational posts, case studies, and updates about your technology. |
| 5 | Begin posting | Introduce your agency, your team’s expertise, and what sets you apart from the competition. Keep the tone professional yet accessible. |
| 6 | Engage with your community | Interact with comments, messages, and mentions. Building a community is crucial for long-term engagement. |
| 7 | Analyze and refine | Monitor the performance of your posts and refine your strategy based on what content performs best. |
What are the best strategies to increase the followers of your blockchain development agency organically?
Here is a table of 12 highly effective and innovative content strategies a blockchain development agency can use on social media to organically grow their follower base, along with the types of content that resonate most with their audience.
This table is concise and summarized. For a comprehensive guide, complete with step-by-step actionable tips, and insights derived from studies of real-world successful blockchain projects, please refer to our blockchain strategy pack.
| Strategy | How to make it so it brings you profit |
|---|---|
| Webinar Series | Host live webinars on topics like blockchain basics, advanced coding techniques, or industry-specific applications. Encourage participants to engage and share the webinar, expanding your reach and establishing your agency as a thought leader. |
| Development Diaries | Share behind-the-scenes content about your blockchain projects, including challenges faced and milestones achieved. This transparency builds trust and keeps your audience engaged. |
| Code Challenges | Organize coding challenges or hackathons and invite your community to participate. Offer rewards for innovative solutions or outstanding contributions, fostering a sense of community and innovation. |
| Industry Collaborations | Collaborate with other tech firms or blockchain influencers to co-create content or host joint events. This exposes your brand to a broader audience and can lead to increased follower growth. |
| Product Sneak Peeks | Tease new blockchain solutions or features with sneak peek videos or interactive demos. Let your followers vote on product features or suggest improvements, making them feel part of the development process. |
| Themed Educational Content | Create themed content series that educate about different aspects of blockchain technology, such as security, scalability, or consensus mechanisms. This positions your agency as an educational hub in the blockchain space. |
| Exclusive Developer Interviews | Feature interviews with your developers or notable figures in the blockchain industry on your social media channels. Share their insights and experiences to attract a technically-minded audience. |
| Interactive AMAs | Conduct Ask Me Anything (AMA) sessions with your team or guest experts. Use these sessions to answer community questions live, enhancing engagement and providing valuable insights. |
| Technology Spotlights | Highlight new technologies or tools that your agency uses in blockchain development through informative posts or stories. This showcases your commitment to staying at the cutting edge of technology. |
| Client Testimonials | Share case studies or testimonials from clients who have successfully implemented your blockchain solutions. This not only shows appreciation but also helps in building credibility and attracting new clients. |
| Eco-Friendly Initiatives | If your agency focuses on developing sustainable blockchain solutions, share your green initiatives. This attracts followers who value sustainability and want to support environmentally conscious businesses. |
| Exclusive Offers | Create urgency with exclusive offers or early access to new tools or services available only to your social media followers. This encourages people to follow you to not miss out on innovative solutions. |
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What are some common social media mistakes to avoid as a blockchain development agency?
As a blockchain development agency, there are specific pitfalls you might encounter when managing your social media presence. Below is a detailed table that outlines these common mistakes, their potential impacts, and provides strategic advice on what to avoid and what actions to take instead.
| Mistake # | Mistake Description | Consequences | What Not to Do | What to Do Instead |
|---|---|---|---|---|
| 1 | Ignoring Community Feedback | Damage to reputation and trust within the blockchain community. | Do not disregard comments, questions, or critiques on your platforms. | Engage actively and constructively with feedback to show your commitment to community support. |
| 2 | Inconsistent Communication | Reduced follower engagement and loss of visibility in the blockchain space. | Avoid erratic updates or overwhelming followers with too much content at once. | Establish a consistent communication schedule to keep your audience informed and engaged. |
| 3 | Overly Technical Content | Potential disengagement from non-expert followers. | Don't focus solely on complex blockchain jargon and technical details. | Balance technical posts with accessible content that educates about blockchain technology in layman's terms. |
| 4 | Not Showcasing Applications | Lack of practical understanding of how your services can be utilized. | Avoid only discussing theoretical aspects of blockchain. | Demonstrate real-world applications and case studies that highlight the effectiveness of your solutions. |
| 5 | Ignoring SEO and Keywords | Missed opportunities to appear in search results related to blockchain services. | Do not overlook the importance of SEO practices in your online content. | Utilize relevant keywords and optimize your content for search engines to increase visibility. |
| 6 | Not Collaborating with Industry Influencers | Missed opportunities for growth and exposure in the blockchain ecosystem. | Avoid isolating your agency from the broader blockchain community. | Partner with influencers and thought leaders in the blockchain space to expand your reach and credibility. |
| 7 | Failing to Highlight Unique Selling Propositions | Difficulty in differentiating your agency from competitors. | Do not rely solely on generic content that could apply to any blockchain service. | Communicate your unique technologies, custom solutions, and client success stories to stand out. |
| 8 | Neglecting User-Generated Content | Loss of potential trust-building content created by your clients or users. | Do not ignore the impact of testimonials, client stories, and user feedback. | Encourage and share user-generated content that supports your credibility and real-world application. |
| 9 | Poor Crisis Management | Risk of escalating negative situations into broader issues. | Avoid deleting critical comments or responding in a defensive manner. | Handle crises transparently and professionally, showing your commitment to resolving issues effectively. |
| 10 | Lack of Engaging Content | Failure to capture and retain the interest of your audience. | Don't let your social media presence become dry or overly formal. | Create engaging and interactive content that encourages participation and discussion about blockchain technology. |
| 11 | Not Utilizing Analytics | Inability to understand audience behavior and preferences. | Avoid neglecting the data available from your social media platforms. | Regularly review analytics to tailor your strategies and improve engagement based on empirical data. |
| 12 | Ignoring New Platforms and Trends | Falling behind in the rapidly evolving digital and blockchain landscapes. | Do not stick rigidly to traditional platforms or overlook emerging trends. | Stay adaptive and explore new social media platforms and technologies that can benefit your blockchain agency. |
How to implement a successful system on social media for your blockchain development agency?
When it comes to social media management for blockchain development agencies, you're looking at a game that's as much about credibility and expertise as it is about your innovative solutions.
Setting up a process for this requires a bit of strategy and a lot of authenticity.
How to track results?
For tracking performance and results, it's all about the analytics. Each social platform offers its own set of tools for this.
For LinkedIn and Twitter, you've got Analytics; for Facebook, there's Insights, and so on. These tools allow you to track engagement rates, follower growth, and the reach of your posts.
The success metrics for blockchain development agencies specifically can include direct engagement on posts related to your projects, the number of inquiries or consultations received via social media, and user-generated content, like when clients share testimonials or case studies. An uptick in these areas typically indicates a winning strategy.
What marketing budget?
On the topic of the right marketing budget for your blockchain development agency, there's no one-size-fits-all number, but for a small to medium-sized agency, starting with an average weekly budget of $200 to $1000 on paid advertisements can test the waters effectively.
This budget allows for experimentation with different ad types, targeting options, and platforms to see what yields the best ROI. Adjustments can be made based on the performance and goals of the campaign.
Speaking of paid advertisements, they're not mandatory but definitely advantageous. We actually cover them in our strategy pack. The organic reach on social media has been declining, making paid ads a valuable tool for ensuring your content gets seen by both your current audience and potential new clients.
The benefits are manifold: increased visibility, targeted reach (you can zero in on demographics, locations, interests), and, importantly, actionable insights from ad performance data. This last point means you can constantly refine your approach for better results.
How often should you post?
As for posting frequency, the golden rule is consistency over quantity.
For blockchain development agencies, a good rhythm might be three to four times a week on platforms like LinkedIn and Twitter, where professional insights and industry news are key.
Blog posts and whitepapers offer additional, more in-depth ways to connect weekly. On platforms like Facebook, where the conversation is more casual, one to two posts a week can keep you in the loop without overwhelming your followers. The key is to maintain a regular presence that keeps your audience engaged without bombarding them.
Make your blockchain development agency more profitable
We have studied the strategies of the best blockchain agencies in the world. All their tactics are explained in our pack!
Where can you get the social media strategies that will actually work for your blockchain development agency?
We understand the hesitation many blockchain developers feel about diving into the world of social media marketing.
It's not uncommon to see the realm of digital promotion as daunting, especially when terms like "community engagement" and "conversion metrics" seem like a foreign language.
Developing blockchain solutions is already a complex and demanding task, and finding the time, resources, or budget to dedicate to what might seem like a corporate luxury can feel out of reach. Add to that the skepticism born from past attempts that didn’t pan out, or the belief that the quality of your technology should naturally attract clients, and it’s easy to see why stepping into social media marketing might be put on the back burner.
Recognizing these challenges, our team has crafted a marketing pack specifically tailored for blockchain developers like you.
This set of tools is designed to demystify the process, breaking down the jargon into simple, actionable steps. We've focused on strategies that are not only cost-effective but are also easy to implement, ensuring they don't require a hefty upfront investment or extensive marketing knowledge.
Our blockchain marketing pack addresses each concern, from the misconception that significant financial resources are necessary, to the challenge of keeping up with the rapid evolution of digital marketing.
We offer clear, straightforward solutions that highlight the value and effectiveness of social media, aiming to transform skepticism into optimism.
By doing so, we aim to make it easier for you to see the potential in leveraging social media to enhance your blockchain project's visibility and community engagement, without detracting from the essential development work of your business.
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