Beverage Brand Marketing Budget Estimator

If you own a beverage brand, marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or not enough. To help you make informed decisions, we’ve created a free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for beverage brand founders

1. What is your beverage brand’s location or market type?

Local or niche market Large city or highly competitive market

Larger, more competitive markets often require more aggressive marketing and higher budgets to stand out.

2. Do you have a website with e-commerce functionality?

No Yes

Running an online store typically requires ongoing maintenance, SEO work, and paid ads for site traffic.

3. What type of content do you plan to prioritize?

Product tasting sessions Bartender/barista collaborations Mixology or drink-prep tutorials Behind-the-scenes brand stories Promotional offers

More complex or polished content (like collaborations or high-end videos) typically requires higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for beverage brands include Instagram, Facebook, TikTok, and YouTube. The more you manage, the more resources you’ll need.

5. Are you planning to hire a dedicated social media manager?

Yes No

Operating a busy beverage brand leaves little time for marketing. A dedicated manager increases costs but ensures a consistent online presence.

6. What is your beverage brand’s positioning?

High-end / premium (organic, craft beverages) Mid-range (quality & fair prices) Budget-friendly / widely accessible Artisan / specialized brand

Premium brands often require more polished branding and marketing, whereas budget-friendly brands can spend less on high-end visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on Facebook Ads, Instagram Ads, Google Ads, etc.

8. Do you sell in bulk or to large retailers (B2B)?

No Yes

B2B marketing often requires additional outreach, networking, and potentially specialized ads or trade shows.

9. How frequently do you launch promotions or limited-time offers?

Occasionally Regularly

Brands running frequent deals often spend more on advertising to promote their offers.

10. Do you plan to collaborate with bartenders, baristas, or beverage influencers?

No Yes

Collaborations can boost brand visibility but require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many beverage brands budget around 7%–12% of their revenue for marketing. We'll use 7% as a baseline and adjust based on your other answers.

12. Have you checked our marketing pack for beverage brands?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid mistakes, and spend only on profitable strategies for your beverage brand and your target audience.

Calculate My Budget