Beauty Supply Store Marketing Budget Estimator

If you own a beauty supply store, marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or not enough. To help you make informed decisions, we’ve created a free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for beauty supply store owners

1. What is your beauty supply store’s location type?

Small-town or low-competition area Large city or high-competition area

High-competition urban areas often require more aggressive marketing and higher budgets to stand out.

2. Do you have a website with e-commerce functionality?

No Yes

Running an online store typically requires ongoing maintenance, SEO, and targeted ads to drive sales.

3. What type of content do you plan to prioritize?

High-quality product videos Customer testimonials Behind-the-scenes store tours Beauty tutorials Promotional offers

More sophisticated content (like high-quality videos or detailed tutorials) typically requires higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for beauty supply stores include Instagram, TikTok, Facebook, and Pinterest. More platforms mean more resources needed.

5. Are you planning to hire a dedicated social media manager?

Yes No

If you're juggling store operations, a dedicated manager can ensure a consistent online presence, though it adds to your costs.

6. What is your beauty supply store’s positioning?

High-end / premium (luxury, designer brands) Mid-range (quality & fair prices) Budget-friendly / accessible Niche / specialized (organic, indie brands)

Premium stores often need polished branding, while budget-friendly outlets can invest less in high-end visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on Instagram Ads, Facebook Ads, Google Ads, etc.

8. Do you sell to salons, spas, or large retailers (B2B)?

No Yes

B2B marketing may require additional outreach, networking, and sometimes specialized ads or trade shows.

9. How frequently do you launch promotions or limited-time offers?

Occasionally Regularly

Stores running frequent deals often spend more on advertising to promote their offers.

10. Do you plan to work with local beauty influencers or makeup artists?

No Yes

Collaborations with influencers or makeup artists can boost brand visibility but require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many businesses allocate around 5% of revenue for marketing. We'll use 5% as a baseline and adjust based on your other answers.

12. Have you checked our marketing pack for beauty supply stores?

No Yes

Our marketing pack helps you allocate your budget precisely, avoid costly mistakes, and invest only in strategies that yield returns for your beauty business.

Calculate My Budget