Beauty Salon Marketing Budget Estimator

Running a beauty salon means staying on top of the latest trends and making sure customers keep coming back. But it can be hard to know how much to budget for marketing. That’s why we’ve created this free tool. Answer a few questions and get a specific monthly marketing budget estimate for your salon. We hope it helps you reach (and keep) your ideal clients!

Good news for you, we have a lot of marketing resources for beauty salon owners

1. What is your beauty salon’s location type?

Small-town or low-competition area Large city or high-competition area

High-competition urban areas often require more aggressive marketing and higher budgets to get noticed.

2. Do you have a website offering online booking or product sales (e-commerce)?

No Yes

Running online booking or selling hair/beauty products typically requires extra maintenance, SEO, and digital ads.

3. What type of content do you plan to prioritize?

Before/after transformations Customer testimonials Hair/makeup tutorials Behind-the-scenes salon clips Promotional offers and deals

High-quality content (especially video tutorials or detailed before/after shots) typically needs more time and budget.

4. On how many social networks do you want to post?

2

Popular platforms for salons include Instagram, Facebook, TikTok, and YouTube. The more you manage, the more resources you'll need.

5. Are you planning to hire a dedicated social media or marketing manager?

Yes No

Running a busy salon can leave little time for marketing. A dedicated manager adds cost but ensures consistent growth.

6. What is your salon’s positioning?

High-end / luxury (premium services) Mid-range (quality & fair pricing) Budget-friendly / quick services Specialized / niche treatments

Luxury salons typically need polished branding; budget salons can often spend less on premium visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on Instagram Ads, Facebook Ads, Google Ads, etc.

8. Do you partner with hotels, event planners, or corporate clients (B2B)?

No Yes

B2B marketing can include additional networking, special group packages, or partnerships with events.

9. How frequently do you launch promotions or limited-time salon offers?

Occasionally Regularly

Salons running frequent deals may need a higher budget to continually promote these offers.

10. Do you plan to work with local beauty influencers or makeup artists?

No Yes

Collaborations with local influencers can rapidly increase your reach but require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many salons set aside 5–10% of revenue for marketing. We'll start at 7% as a baseline, then adjust it based on your answers.

12. Have you checked our marketing pack for beauty salons?

No Yes

Our pack helps you allocate your budget effectively, avoid pitfalls, and focus on strategies proven to attract salon clients.

Calculate My Budget