![Beachwear Brand: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-4_a2996add-ee99-4f63-aff6-b99ec947285d.png?v=1715865547&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best beachwear brands in the world use strategically to attract customers.
We know you're busy designing and managing your beachwear collection, and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your online store.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for beachwear brands.
Get the content idea list made for beachwear brand founders
A lot of beachwear brands manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a beachwear brand
We have analyzed numerous beachwear brands' social media accounts to create our strategy pack for beachwear brands - here is what consistently works.
| Content Type | Why It Works to Attract New Customers to Your Beachwear Brand |
|---|---|
| High-Quality Product Photos | Visually stunning images of beachwear can captivate potential customers, making them eager to purchase and wear your products. |
| Behind-the-Scenes Videos | Showcasing the design process, fabric selection, and production builds trust and creates a connection with your audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to try your beachwear. |
| Specials and Promotions | Announcing limited-time offers, discounts, and sales can attract new customers looking for deals on beachwear. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your beachwear brand to a broader, local audience. |
| Event Announcements | Promoting upcoming events, pop-up shops, or beach clean-ups can attract new customers interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal collections or holiday-themed beachwear can attract customers looking for special items during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to explore your products. |
| Style Tips | Sharing styling tips for beachwear can intrigue fashion enthusiasts and motivate them to try your products. |
| New Arrivals Updates | Regularly updating followers with new arrivals keeps your brand top-of-mind and encourages spontaneous purchases. |
| Behind-the-Scenes Staff Stories | Featuring stories about the team members creates a personal connection and humanizes your brand. |
| Beachwear Care Tips | Sharing tips and tricks for maintaining beachwear can engage followers who are interested in prolonging the life of their purchases. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly materials appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some beachwear brands make 5x more profit than you!
We have studied the strategies of the best beachwear brands in the world. Replicate them now!
How can beachwear brand founders make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your beachwear are essential.
People shop with their eyes first. Make sure the lighting is good, the beachwear looks vibrant, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your brand. Behind-the-scenes photos, design stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, new collections, or seasonal items. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your brand “image” and what your audience likes.
If you have a low budget to conduct marketing for your beachwear brand, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for beachwear brands.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your brand. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for beachwear brands on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for beachwear brands, complete with practical tips to keep costs low and maximize social media impact.
Consider incorporating some of these ideas into your beachwear brand's marketing plan.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Beachwear Photos | Utilize natural light by shooting outdoors during golden hours. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Invite satisfied customers to share a quick video testimonial in their favorite beachwear. Offer a small discount or a free accessory as a thank-you. |
| User-Generated Content | Encourage customers to share their beachwear photos by offering a monthly raffle for those who tag your brand on Instagram. |
| DIY Styling Videos | Film short, simple styling tips for your beachwear using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your design process or introduce the team during slow hours. |
| New Arrival Posts | Design simple, eye-catching graphics for new arrivals using free tools like Canva. Include a brief description and a stunning photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite beachwear styles or suggestions for new designs. |
| Local Event Promotions | Collaborate with local beach events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local beach clean-ups or partnerships with environmental organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite beachwear pieces. Take a quick photo and share a short story about their experience with your brand. |
| Beachwear Flatlays | Create attractive flatlays using inexpensive props like seashells, sand, and beach towels from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using recycled materials or sustainable packaging. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the design and production process, such as sketching designs or sewing garments. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free beachwear item. Use prizes that are cost-effective like a free accessory. |
| Seasonal Collection Posts | Highlight seasonal collections using natural light and your smartphone camera. Share the story behind the collection to add interest. |
Copy the tactics of the best beachwear brands in the world!
There are beachwear brands that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for beachwear brands
Investing in high-quality social media content for your beachwear brand can be a game-changer. Many other brands might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Beach Fashion Shows | Hosting live or recorded beach fashion shows featuring your latest collections can create excitement and attract a global audience, making them feel part of your brand's journey. |
| Interactive 360° Store Tours | Offering virtual 360° tours of your store, including behind-the-scenes looks at the design process, can provide a unique experience and entice people to visit in person or shop online. |
| Limited Edition Collections | Creating buzz with limited edition or seasonal beachwear collections available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Designer Meet-and-Greets | Offering exclusive events where customers can meet the designers behind the brand can create a memorable experience and foster word-of-mouth promotion. |
| AR Fitting Rooms | Implementing augmented reality (AR) technology in your online store where customers can virtually try on beachwear can enhance the shopping experience and attract tech-savvy customers. |
| Themed Beach Parties | Hosting themed beach parties, such as a tropical luau or a sunset yoga session, can provide a unique and immersive experience, attracting groups and special occasions. |
| Beachwear Challenge Contests | Organizing beachwear challenge contests (e.g., best beach outfit) can create viral moments, attracting fashion enthusiasts and spectators. |
| Collaborative Pop-Up Shops | Partnering with other local brands or designers to host pop-up shops can introduce your beachwear to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the inspiration behind your designs, the materials you use, or the personal journey of your designers can create an emotional connection with customers. |
| Interactive Design Polls | Allowing customers to vote on design elements for upcoming collections via social media polls can make them feel involved and eager to purchase the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as using sustainable materials or supporting ocean conservation, can attract environmentally conscious consumers and media attention. |
| Beach Pop-Up Events | Operating a mobile pop-up shop at different beaches or local events can expand your reach and attract new customers who may visit your main store or shop online later. |
| Subscription Box Service | Offering a subscription service where customers receive monthly beachwear items and accessories can create a loyal customer base and provide a steady revenue stream. |
| Immersive Design Workshops | Hosting workshops where customers can learn about beachwear design and create their own pieces can attract fashion enthusiasts and create a sense of exclusivity. |
| Flash Mob Fashion Shows | Organizing flash mob fashion shows at popular beach locations can create viral content and attract adventurous fashionistas looking for unique experiences. |
Content that never works well for beachwear brands on social media
Don't waste your time and resources on these ideas. We've seen many beachwear brands make these mistakes, and they won't help you stand out from the crowd or bring in new customers for your brand.
| Content Type | Why It Never Works for Beachwear Brands | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the brand appear unoriginal or untrustworthy. | Use real photos of your beachwear, models, and beach settings to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with beachwear or the beach lifestyle confuses followers and dilutes your brand. | Keep your content focused on your beachwear, beach activities, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your brand's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your beachwear positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on beachwear, community, and your brand's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your brand can bore followers and reduce engagement. | Share user-generated content, collaborate with local influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your brand seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your brand. |
Make your beachwear brand more profitable
We have studied the strategies of the best beachwear brands in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your beachwear brand
We understand that as a beachwear brand owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a beachwear brand are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for beachwear brand owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your beachwear brand. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small beachwear brands on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your brand's visibility online.
With our marketing pack, you can invest in your beachwear brand's growth without feeling overwhelmed or uncertain.
Your beachwear brand could make more money!
Most beachwear brand founders don't know how to grow their business. Let us teach you the right strategies.
