Barber Shop Marketing Budget Estimator

If you own a barber shop, effective marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or too little. To help you make informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive a tailored estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for barber shop owners

1. What is your barber shop’s location type?

Small-town or low-competition area Large city or high-competition area

High-competition urban areas often require more aggressive marketing and higher budgets to stand out.

2. Do you have a website with online booking or product sales?

No Yes

Running an online booking system or selling barber products typically requires ongoing maintenance, SEO work, and paid ads for site traffic.

3. What type of content do you plan to prioritize?

High-quality haircut videos Customer testimonials Behind-the-scenes at the shop Style demonstrations Promotional offers

More polished or dynamic content (like high-quality videos or style demos) typically requires higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for barber shops include Instagram, Facebook, TikTok, and sometimes YouTube. More platforms mean more resources needed.

5. Are you planning to hire a dedicated social media manager?

Yes No

Operating a busy barber shop leaves little time for marketing. A dedicated manager increases costs but ensures a consistent online presence.

6. What is your barber shop’s positioning?

High-end / premium (luxury services, exclusive styles) Mid-range (quality services at fair prices) Budget-friendly / neighborhood barbershop Artisan / specialized barber

Premium shops often require more polished branding and marketing, whereas neighborhood shops can spend less on high-end visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on platforms like Facebook Ads, Instagram Ads, and Google Ads.

8. Do you offer services to corporate clients or large groups (B2B)?

No Yes

B2B marketing often requires additional outreach, networking, and possibly LinkedIn ads or event sponsorships.

9. How frequently do you launch promotions or special offers?

Occasionally Regularly

Shops running frequent deals often spend more on advertising to promote their offers.

10. Do you plan to work with local style influencers or renowned barbers?

No Yes

Collaborations with local influencers or barbers can boost brand visibility but require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many businesses budget 5%–10% of revenue for marketing. We'll use 5% as a baseline and then adjust based on your other answers.

12. Have you checked our marketing pack for barber shops?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid mistakes, and spend only on profitable strategies tailored for the barber industry and your target audience.

Calculate My Budget