![Backpack Brand: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-7_e49d1d49-3e30-4249-8bbb-daa42d3cd0c0.png?v=1715865548&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best backpack brands in the world use strategically to attract customers.
We know you're busy designing and producing top-quality backpacks, and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your brand.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for backpack brands.
Get the content idea list made for backpack brand founders
A lot of backpack brands manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a backpack brand
We have meticulously analyzed numerous backpack brands' social media accounts to create our strategy pack for backpack brands - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Customers to Your Backpack Brand |
|---|---|
| High-Quality Product Photos | Visually appealing images of backpacks can make potential customers desire the product, encouraging them to make a purchase. |
| Behind-the-Scenes Videos | Showcasing the design, materials, and manufacturing processes builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to try the brand. |
| Specials and Promotions | Announcing limited-time offers, discounts, and bundle deals can attract new customers looking for value. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the brand to a broader, local audience. |
| Event Announcements | Promoting upcoming events, product launches, or pop-up shops can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal collections or holiday specials can attract customers looking for timely and relevant products. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to explore the brand further. |
| Product Care Tips | Sharing tips on how to care for and maintain backpacks can engage followers who value longevity and quality in their purchases. |
| Daily Updates | Regularly updating followers with new arrivals or restocks keeps the brand top-of-mind and encourages spontaneous purchases. |
| Behind-the-Scenes Staff Stories | Featuring stories about the team members creates a personal connection and humanizes the brand. |
| Travel and Adventure Tips | Sharing tips and tricks for travel and adventure can engage followers who are outdoor enthusiasts and frequent travelers. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly materials appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some backpack brands make 5x more profit than you!
We have studied the strategies of the best backpack brands in the world. Replicate them now!
How can backpack brand founders make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your backpacks are essential.
People shop with their eyes first. Make sure the lighting is good, the backpacks look pristine, and the presentation is appealing.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your brand. Behind-the-scenes photos, stories about the design process, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, new releases, or limited-edition designs. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
An example of our marketing pack for backpack brand founders
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your brand’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your backpack brand, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for brand owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your brand. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for backpack brands on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for backpack brands, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your backpack brand.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Backpack Photos | Utilize natural light by photographing backpacks outdoors or near windows. Enhance images with free apps like Snapseed or VSCO. |
| Customer Testimonials | Invite satisfied customers to share quick video testimonials using their phones. Offer a small discount or accessory as a thank-you. |
| User-Generated Content | Encourage customers to share photos of their adventures with your backpacks by offering a monthly raffle for those who tag your brand on Instagram. |
| DIY Tutorial Videos | Film short, simple tutorials on how to pack efficiently or use different features of your backpacks using a smartphone and a basic tripod. Edit with free software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your design process or introduce the team during slower periods. |
| Product Feature Posts | Create simple, eye-catching graphics for new or popular backpack features using free tools like Canva. Include a brief description and a compelling photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite backpack features or suggestions for new designs. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite backpack. Take a quick photo and share a short story about their experience with your brand. |
| Outdoor Adventure Photos | Create attractive settings using inexpensive props like camping gear or travel accessories from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using recycled materials or promoting sustainable travel. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Production | Record short clips of the production process, such as sewing or quality checks. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free backpack. Use prizes that are cost-effective like a small accessory. |
| Seasonal Adventure Posts | Highlight seasonal activities and how your backpacks can be used, using natural light and your smartphone camera. Share the story behind the adventure to add interest. |
Copy the tactics of the best backpack brands in the world!
There are backpack brands that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for backpack brands
Investing in high-quality social media content for your backpack brand can be a game-changer. Many other brands might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Packing Tutorials | Hosting live or recorded packing tutorials where experts demonstrate how to efficiently pack for different trips can create a sense of community and attract a global audience. |
| Interactive 360° Product Tours | Offering virtual 360° tours of your backpacks, showcasing all compartments and features, can provide a unique experience and entice people to make a purchase. |
| Limited Edition Releases | Creating buzz with limited edition or seasonal backpack designs available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Behind-the-Scenes Manufacturing | Offering an exclusive look at the manufacturing process, including material selection and craftsmanship, can create a memorable experience and word-of-mouth. |
| AR Product Integration | Implementing augmented reality (AR) technology where customers can see a 3D representation of the backpack on their device can enhance the shopping experience and attract tech-savvy customers. |
| Themed Adventure Events | Hosting themed adventure events, such as hiking trips or urban exploration tours, can provide a unique and immersive experience, attracting groups and outdoor enthusiasts. |
| Backpack Challenge Contests | Organizing backpack challenge contests (e.g., packing a backpack in under 5 minutes) can create viral moments, attracting competitive spirits and spectators. |
| Collaborative Pop-Up Shops | Partnering with other local brands or stores to host pop-up shops can introduce your backpacks to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your designs, the materials you use, or the personal journey of your designers can create an emotional connection with customers. |
| Interactive Design Selection | Allowing customers to vote on new designs or features via social media polls can make them feel involved and eager to purchase the creations they helped influence. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as using recycled materials or sustainable manufacturing practices, can attract environmentally conscious consumers and media attention. |
| Mobile Pop-Up Stores | Operating a mobile pop-up store in different locations or at local events can expand your reach and attract new customers who may visit your main store or website later. |
| Subscription Service | Offering a subscription service where customers receive monthly accessories or customization kits for their backpacks can create a loyal customer base. |
| Immersive Design Workshops | Hosting workshops where customers can learn about backpack design and customization can attract design enthusiasts and create a sense of exclusivity. |
| Flash Mob Adventure Events | Organizing flash mob adventure events in unexpected locations can create viral content and attract adventurous customers looking for unique experiences. |
Content that never works well for backpack brands on social media
Don't waste your time and resources on these ideas. We've seen many backpack brands make these mistakes, and they won't help you stand out from the crowd or attract new customers to your brand.
| Content Type | Why It Never Works for Backpack Brands | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the brand appear unoriginal or untrustworthy. | Use real photos of your backpacks in action, featuring real users and diverse environments to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with backpacks or outdoor adventures confuses followers and dilutes your brand. | Keep your content focused on your backpacks, travel tips, adventure stories, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your brand's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your backpacks positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on travel, community, and your brand's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your backpacks can bore followers and reduce engagement. | Share user-generated content, collaborate with travel influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your brand seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your brand. |
Make your backpack brand more profitable
We have studied the strategies of the best backpack brands in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your backpack brand
We understand that as a backpack brand owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a backpack brand are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for backpack brand owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your backpack brand. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small backpack brands on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your brand's visibility online.
With our marketing pack, you can invest in your backpack brand's growth without feeling overwhelmed or uncertain.
Your backpack brand could make more money!
Most backpack brand founders don't know how to grow their business. Let us teach you the right strategies.
