![Athletic Shoe Store: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-1_a6911c26-0f90-45e4-b179-32ddc7265990.png?v=1715865483&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best athletic shoe stores in the world use strategically to attract customers.
We know you're busy running your store and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your store.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for athletic shoe store owners.
Get the content idea list made for athletic shoe store owners
A lot of athletic shoe stores manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an athletic shoe store
We have studied dozens of athletic shoe stores’ social media accounts when building our strategy pack for athletic shoe stores - here is what seems to always work.
| Content Type | Why It Works to Get New Customers in Your Athletic Shoe Store |
|---|---|
| High-Quality Shoe Photos | Visually appealing images of shoes can make potential customers excited about the products, encouraging them to visit the store. |
| Behind-the-Scenes Videos | Showcasing the design process, materials, and craftsmanship builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to try the store. |
| Specials and Promotions | Announcing limited-time offers, discounts, and sales can attract new customers looking for deals. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or fitness centers can introduce the store to a broader, local audience. |
| Event Announcements | Promoting upcoming events, such as shoe launches or running clinics, can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal collections or holiday sales can attract customers looking for special shopping options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit. |
| Fitness Tips | Sharing fitness tips and workout routines can intrigue fitness enthusiasts and motivate them to visit the store for the right gear. |
| Daily Deals Updates | Regularly updating followers with daily deals keeps the store top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the staff members creates a personal connection and humanizes the brand. |
| Shoe Care Tips | Sharing tips and tricks for maintaining athletic shoes can engage followers who are shoe enthusiasts and athletes. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly products appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some athletic shoe stores make 5x more profit than you!
We have studied the strategies of the best athletic shoe stores in the world. Replicate them now!
How can athletic shoe store owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your athletic shoes are essential.
People shop with their eyes first. Make sure the lighting is good, the shoes look fresh, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your store. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or new arrivals. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your store’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your store, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for store owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your store. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for athletic shoe stores on social media
Our team has crafted this list featuring highly specific, low-budget content ideas tailored for athletic shoe stores, with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your athletic shoe store.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Shoe Photos | Use natural light by positioning shoes near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied customers to leave a quick video testimonial on their phone. Offer a small discount or a free accessory as a thank-you. |
| User-Generated Content | Encourage customers to share photos of their new shoes by offering a monthly raffle for those who tag your store on Instagram. |
| DIY Shoe Care Videos | Film short, simple shoe care tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at new arrivals or introduce the team during slow hours. |
| Daily Deal Posts | Design simple, eye-catching graphics for daily deals using free tools like Canva. Include a brief description and an appealing photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the store. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite shoe brands or suggestions for new products. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite shoe purchases. Take a quick photo and share a short story about their experience at your store. |
| In-Store Display Photos | Create attractive displays using inexpensive items like stands, posters, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as recycling old shoes or using sustainable materials. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the store setup, such as unboxing new shoes or arranging displays. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free pair of socks or a discount. Use prizes that are cost-effective like a free accessory. |
| Seasonal Shoe Posts | Highlight seasonal shoe collections using natural light and your smartphone camera. Share the story behind the design to add interest. |
Copy the tactics of the best athletic shoe stores in the world!
There are athletic shoe stores that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for athletic shoe stores
Investing in top-notch social media content for your athletic shoe store might be worth it because many other stores won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Workout Sessions | Hosting live or recorded workout sessions where fitness experts demonstrate exercises using your shoes can create a sense of community and attract a global audience. |
| Interactive 360° Store Tours | Offering virtual 360° tours of your store, including the different sections and exclusive collections, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Limited Edition Releases | Creating buzz with limited edition or seasonal shoe releases available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Exclusive Fitting Sessions | Offering an exclusive fitting experience where customers can get personalized shoe recommendations from experts can create a memorable experience and word-of-mouth. |
| AR Shoe Try-On | Implementing augmented reality (AR) technology where customers can see a 3D representation of shoes on their feet can enhance the shopping experience and attract tech-savvy customers. |
| Themed Fitness Events | Hosting themed fitness events, such as a marathon training session or a yoga night, can provide a unique and immersive experience, attracting groups and special occasions. |
| Shoe Challenge Contests | Organizing shoe challenge contests (e.g., running a mile in under 5 minutes) can create viral moments, attracting competitive athletes and spectators. |
| Collaborative Pop-Up Stores | Partnering with other local fitness brands or stores to host pop-up events can introduce your store to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the design process of your shoes, the athletes who wear them, or the personal journey of your designers can create an emotional connection with customers. |
| Interactive Design Polls | Allowing customers to vote on design elements for a custom shoe via social media polls can make them feel involved and eager to try the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as shoes made from recycled materials or sustainable manufacturing practices, can attract environmentally conscious consumers and media attention. |
| Mobile Shoe Fitting Van | Operating a mobile shoe fitting van in different locations or at local events can expand your reach and attract new customers who may visit your main store later. |
| Shoe Subscription Service | Offering a subscription service where customers receive monthly shoe care kits or exclusive shoe releases can create a loyal customer base. |
| Immersive Shoe Design Workshops | Hosting workshops where customers can learn about shoe design and even create their own custom shoes can attract shoe enthusiasts and create a sense of exclusivity. |
| Flash Mob Fitness Events | Organizing flash mob fitness events in unexpected locations can create viral content and attract adventurous fitness enthusiasts looking for unique experiences. |
Content that never works well for athletic shoe stores on social media
Don't waste your time and resources on these strategies. We've seen many athletic shoe store owners make these mistakes, and they won't help you stand out from the competition or bring in new customers to your store.
| Content Type | Why It Never Works for Shoe Stores | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the store appear unoriginal or untrustworthy. | Use real photos of your shoes, staff, and store to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with athletic shoes or the store confuses followers and dilutes your brand. | Keep your content focused on your shoes, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your store's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your store positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on shoes, community, and your store's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your store can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your store seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your store. |
Make your athletic shoe store more profitable
We have studied the strategies of the best athletic shoe stores in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your athletic shoe store
We understand that as an athletic shoe store owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running an athletic shoe store are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for athletic shoe store owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your athletic shoe store. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small athletic shoe stores on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your store's visibility online.
With our marketing pack, you can invest in your store's growth without feeling overwhelmed or uncertain.
Your athletic shoe store could make more money!
Most athletic shoe store owners don't know how to grow their business. Let us teach you the right strategies.
