Artisanal Skincare Brand Marketing Budget Estimator

If you run an artisanal skincare brand, marketing is essential. However, determining the right budget can be challenging—you might worry about spending too much or too little. To help you make informed decisions, we’ve created a free tool. By answering a few simple questions, you’ll receive a personalized estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for skincare brand founders

1. Where do you primarily sell your skincare products?

Small-town or low-competition area Large city or high-competition market

Highly competitive urban markets often require more marketing to stand out, whereas low-competition areas may need less.

2. Do you have a website with e-commerce functionality?

No Yes

Running an online store typically requires dedicated SEO, site maintenance, and paid ads to drive traffic.

3. What type of content do you plan to prioritize?

High-quality product photography User testimonial videos Behind-the-scenes of product creation Tutorial or demo videos Promotional or limited-time offers

More polished or specialized content (like high-quality photography or tutorial videos) generally comes with higher production costs.

4. On how many social networks do you want to maintain an active presence?

2

Popular platforms for skincare brands include Instagram, TikTok, Pinterest, YouTube, and Facebook. The more you manage, the more resources you’ll need.

5. Are you planning to hire a dedicated social media manager?

Yes No

Consistent online presence can be time-consuming. A dedicated manager can handle content planning, posting, and engagement but will increase costs.

6. What is your skincare brand’s positioning?

High-end / premium (organic, luxury packaging) Mid-range (balanced quality and price) Budget-friendly (accessible pricing) Artisan / specialized niche

Premium or organic-focused brands often require more elevated visuals and brand storytelling, while budget lines can use simpler approaches.

7. How intensively do you plan to invest in paid advertising?

5

Higher levels mean more spending on Instagram Ads, Facebook Ads, Pinterest Ads, Google Ads, etc.

8. Do you also sell to spas, clinics, or other retail shops (B2B)?

No Yes

B2B marketing often involves additional outreach, networking, and occasionally trade shows or specialized ad campaigns.

9. How frequently do you launch new product lines or limited-time offers?

Occasionally Regularly

Brands with frequent product launches or promos often need consistent advertising to highlight new releases and offers.

10. Do you plan to partner with beauty or wellness influencers?

No Yes

Collaborations with influencers can significantly boost brand visibility but also require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many skincare brands budget 5%–15% of revenue for marketing. Here, we’ll start with 7% as a baseline and then adjust for your other answers.

12. Have you checked our marketing pack for artisanal skincare brands?

No Yes

Our marketing pack helps you allocate your budget precisely, avoid mistakes, and spend only on profitable strategies for your specific niche.

Calculate My Budget