![Architecture Firm: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_e60bb8a3-0c45-429c-b5f8-12c4f5ad381f.png?v=1715865430&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the top architecture firms use strategically to attract clients and showcase their work.
We understand that you're busy designing and managing projects, and the thought of handling social media might feel like an additional burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your firm.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for architecture firms.
Get the content idea list made for architects
A lot of architecture firms manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an architecture firm
We have analyzed numerous architecture firms' social media accounts while developing our strategy pack for architecture firms - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients to Your Architecture Firm |
|---|---|
| Project Showcase | High-quality images and videos of completed projects can captivate potential clients, showcasing your firm's expertise and design capabilities. |
| Behind-the-Scenes Videos | Highlighting the design process, from initial sketches to final construction, builds trust and creates a connection with your audience. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to consider your firm for their projects. |
| Special Offers and Promotions | Announcing limited-time offers or discounts on consultation fees can attract new clients looking for value. |
| User-Generated Content | Sharing content created by clients, such as photos of their completed spaces, engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local businesses or influencers can introduce your firm to a broader, local audience. |
| Event Announcements | Promoting upcoming events, such as open houses or design workshops, can attract new clients interested in your services. |
| Seasonal and Holiday Posts | Highlighting seasonal design trends or holiday-themed projects can attract clients looking for timely and relevant design solutions. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your firm for their projects. |
| Design Tips | Sharing design tips and tricks can intrigue potential clients and demonstrate your expertise, motivating them to seek your services. |
| Project Updates | Regularly updating followers with progress on ongoing projects keeps your firm top-of-mind and showcases your active work. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Sustainability Initiatives | Highlighting sustainable design practices or eco-friendly projects appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients and their projects creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some architecture firms make 5x more profit than you!
We have studied the strategies of the best architecture firms in the world. Replicate them now!
How can architects make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your architectural projects are essential.
People are drawn to visuals first. Make sure the lighting is good, the structures look impressive, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your architecture firm. Behind-the-scenes photos, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special projects, events, or innovative designs. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
An example of our marketing pack for architects
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your firm’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your architecture firm, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for architecture firms.
How to Do It Fast and Efficiently
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your firm. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for architecture firms on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for architecture firms, complete with practical tips to keep costs down and effectively leverage social media.
You might want to incorporate some of these ideas in the marketing plan of your architecture firm.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Project Photos | Utilize natural light by photographing projects during the day. Enhance images with free apps like Snapseed or VSCO. |
| Client Testimonials | Request satisfied clients to record a quick video testimonial on their phone. Offer a small token of appreciation, like a gift card. |
| User-Generated Content | Encourage clients to share photos of their completed spaces by offering a monthly raffle for those who tag your firm on Instagram. |
| DIY Design Tips Videos | Film short, simple design tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your design process or introduce the team during slower periods. |
| Project Highlight Posts | Design simple, eye-catching graphics for project highlights using free tools like Canva. Include a brief description and a captivating photo. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office or on-site. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite design styles or suggestions for new projects. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon for design consultations. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their completed projects. Take a quick photo and share a short story about their experience with your firm. |
| Project Renderings | Create attractive renderings using free or low-cost software. Share these renderings with a brief description of the project. |
| Sustainability Tips | Share eco-friendly design practices such as using sustainable materials or energy-efficient solutions. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Design Work | Record short clips of the design process, such as sketching or model-making. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free design consultation. Use prizes that are cost-effective like a free design consultation. |
| Seasonal Design Posts | Highlight seasonal design trends using natural light and your smartphone camera. Share the story behind the design to add interest. |
Copy the tactics of the best architecture firms in the world!
There are architecture firms that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for architecture firms
Investing in high-quality social media content for your architecture firm can be a game-changer. Many firms overlook this opportunity, giving you a chance to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Attract a LOT of Clients |
|---|---|
| Virtual Design Workshops | Hosting live or recorded virtual design workshops where your architects share insights on popular design trends can create a sense of community and attract a global audience. |
| Interactive 360° Project Tours | Offering virtual 360° tours of your completed projects, including residential and commercial spaces, can provide a unique behind-the-scenes experience and entice potential clients. |
| Limited Edition Design Concepts | Creating buzz with limited edition or seasonal design concepts available for a short time can generate excitement and urgency, attracting new and repeat clients. |
| Client Collaboration Sessions | Offering exclusive sessions where clients can collaborate directly with your architects can create a memorable experience and foster word-of-mouth referrals. |
| AR Project Visualization | Implementing augmented reality (AR) technology in your project presentations where clients can see a 3D representation of their future spaces can enhance the design experience and attract tech-savvy clients. |
| Themed Design Events | Hosting themed design events, such as sustainable architecture nights or modern design showcases, can provide a unique and immersive experience, attracting groups and special occasions. |
| Design Challenge Contests | Organizing design challenge contests (e.g., creating a small space with maximum functionality) can create viral moments, attracting competitive designers and spectators. |
| Collaborative Pop-Up Studios | Partnering with other local designers or firms to host pop-up studios can introduce your firm to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your design concepts, the materials you use, or the personal journey of your architects can create an emotional connection with clients. |
| Interactive Design Polls | Allowing clients to choose design elements for a custom project via social media polls can make them feel involved and eager to see the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as green building practices or sustainable material sourcing, can attract environmentally conscious clients and media attention. |
| Mobile Design Consultations | Operating a mobile design consultation service in different locations or at local events can expand your reach and attract new clients who may visit your main office later. |
| Design Subscription Service | Offering a subscription service where clients receive monthly design tips and material samples can create a loyal client base. |
| Immersive Design Workshops | Hosting workshops where clients can learn advanced design techniques from your architects can attract design enthusiasts and create a sense of exclusivity. |
| Flash Mob Design Experiences | Organizing flash mob design events in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for architecture firms on social media
Don't waste your time and resources on these strategies. We've seen many architecture firms make these mistakes, and they won't help you stand out in the industry or attract new clients for your firm.
| Content Type | Why It Never Works for Architecture Firms | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the firm appear unoriginal or untrustworthy. | Use real photos of your projects, team, and office to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like project case studies, client testimonials, and behind-the-scenes stories to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with architecture or your firm confuses followers and dilutes your brand. | Keep your content focused on your projects, design philosophy, industry trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your firm's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your projects positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on architecture, community, and your firm's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your firm can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your firm seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your firm. |
Make your architecture firm more profitable
We have studied the strategies of the best architecture firms in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your architecture firm
We understand that as an architecture firm owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than specialized firms like yours.
The day-to-day demands of running an architecture firm are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight project budgets can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for architecture firms like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your firm. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for architecture firms on social media.
We provide clear, actionable steps for creating engaging posts, showcasing your projects, and boosting your firm's visibility online.
With our marketing pack, you can invest in your firm's growth without feeling overwhelmed or uncertain.
Your architecture firm could make more money!
Most architects don't know how to grow their business. Let us teach you the right strategies.
